The Paid Search Podcast | A Weekly Podcast About Google Adwords And Digital Marketing

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:In our last episode, we did an introduction to Performance Max in Google Ads. In this episode, we're diving in deeper sharing advanced tips to improve your Performance Max campaigns. We discuss how long you should wait before judging the campaign's success, defining your goals, setting a budget, and the value of adding quality assets.  (4:46) How patient should you be before judging the success of your Performance Max campaign?(13:01) Conversions and ROAS are the most important things to remember about Performance Max campaigns(16:34) Defining your goals - Do you focus on new customers or returning customers?(23:29) What budget should you give your Performance Max campaign?(27:41) The value of adding a variety of quality assets (text, images, videos, etc.) to your Performance Max cam