The Paid Search Podcast | A Weekly Podcast About Google Adwords And Digital Marketing

325: Introduction To Performance Max Campaigns

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Sinopsis

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Link:About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817Show Notes:We are excited about the results we've seen so far with Performance Max campaigns and the potential it has to tie Google Ads together across the Google Ads ecosystem, so in this episode, we're digging into Performance Max. (4:55) What’s going on with Performance Max in Google Ads?(12:08) Performance Max campaigns explained(21:40) How much control do you have in a Performance Max campaign?(24:55) What is an audience in Google Ads Performance Max campaign?(33:34) What ad assets do you use with Performance Max?(37:00) How Performance Max works with search campaignsWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcas