The Paid Search Podcast | A Weekly Podcast About Google Adwords And Digital Marketing

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:As AI gets smarter and things continue to change in Google Ads, one thing you still have control of is the settings, so it's essential to be aware of the options available to you and everything you can control. In this episode, we're revealing some secret settings you may not be aware of including turning mobile apps on or off in display campaigns, final URL expansion in Performance Max campaigns, auto-apply recommendations, and more.(5:45) Settings overview(8:24) Turning off/on mobile apps in display campaigns(15:45) Final URL expansion in Performance Max(21:20) Auto-apply recommendations(30:00) Ad suggestions automatically added to campaigns(35:06) Optimized targeting in display campaigns(41:50) Lightning round - conversion count, “get directions” conversions, keyword final URL, mo