The Paid Search Podcast | A Weekly Podcast About Google Adwords And Digital Marketing

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:There are so many metrics involved in optimizing a Google Ads campaign that it can be overwhelming. In this episode, we're answering a question from a listener about how to identify your problem so you can clarify your goals through focus style management. We'll address how to attract quality traffic, how to improve your conversion rate, what to do when competitors are outbidding you, and how to simplify overly complex Google Ads campaigns. (5:53) Intro to focus style management(8:33) How to identify your goal in Google Ads(11:00) How to improve your traffic quality in Google Ads(18:05) How to improve your conversion rate in Google Ads(26:45) How to handle competitors outbidding you in Google Ads(31:31) How to simplify campaigns that are too complex in Google AdsWe need your help! Pl