The Paid Search Podcast | A Weekly Podcast About Google Adwords And Digital Marketing

Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.comShow Notes:When is it a good idea to hit first position on Google? In this episode Chris Schaeffer talks about the metrics behind position metrics in Google Ads and asks a critical question about when is the right time to achieve top ranking in your paid ads.

Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.comShow Notes:Learn about the 4 phases of a Google Ads campaign. Each phase is distinct and provides clear direction on how to move your campaign forward and get more value for the money you on spending on PPC. Also in this episode Chris Schaeffer discusses the definition of a conversion and answers a question from a listener.

Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comSubmit a Question - http://www.paidsearchpodcast.comShow Notes:Do you know how to manage the risk in your Google Ads search campaigns? If you don't know the risk factors that are in every account then you might be wasting a lot of money in Google Ads. Also in the episode Chris answers a question from a podcast listener and discusses clickthrough rate (CTR).

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comShow Notes:Exciting new format announcement for the podcast! Let's talk about average cost per click, answer a question about audiences, and discuss a unique bidding strategy you may have never tried.We need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:Have you ever wondered where your money goes in Google Ads? When you see your budget being spent, how are people interacting with your ads? In this episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads.(3:12) Types of interactions(7:03) Headline clicks(9:01) Call extensions(12:13) Site link under the ad(17:30) Image extensions(20:07) Driving directions(22:33) Google Search Partners(25:38) Display network(31:15) Price asset(33:52) Lead form asset(35:37) Call adsWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send u

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:In this episode, Chris is tackling all your Google Ads questions with topics concerning service-to-keyword ad groups, adding logos as an asset, SKAGs, max conversions, and more! (3:36) When deploying a service-to-keyword ad group strategy, what should be done with Google-recommended keywords that overlap the ad groups? Should I start applying all Google-recommended keywords and later pause any underperforming or duplicated ones?(13:03) How do I add a logo as an asset to my ads?(16:59) Should I use SKAGs for competitor campaigns?(27:31) When the goal is to generate leads, do you still see great results with a max conversions target CPA if it gets less than 30 conversions a month?(35:35) Can you control lead value with max conversions?We need your help! Please help us grow the show:If you don&ap

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:In this episode, Jason and Chris talk about all things max conversion bidding in Google Ads including when to use it, some of the drawbacks of max conversions, the importance of defining your conversions, what you can do to optimize bidding, and more.We need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:We're back with another Q&A episode packed with questions from our listeners about locations, match types, impressions, headlines, keywords, and more!(3:38) Can you have too few keywords in Google Ads?(9:18) Dealing with different time zones(16:26) What to do when your Google Ads results start getting worse(23:34) Should I pin headlines in responsive ads?(36:37) Should I run phrase and exact match keywords for the same keyword?(48:59) Should I exclude locations I don’t want?We need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouT

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:In this episode, we're talking through four different scenarios we run into with advertisers that aren't getting the results they want in Google Ads and offering solutions for those common problems. (7:47) How to test different landing pages with Google Ads(14:43) How to get in front of the deepest funnel (ready to buy) traffic in Google Ads(22:35) How to run Google Ads for your small business with a really small budget(30:35) How to make the most Google Ads for your small business if your website is really badWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpo

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Link:https://support.google.com/google-ads/answer/9342105 Show Notes:You've probably noticed close variant keywords in your search terms reports, but what exactly are they? In this episode, we're digging into the six rules that allow a keyword to qualify as a close variant.We need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:Bidding strategies are not one size fits all. In this episode, we're discussing the difference in bidding strategies and evaluating which will be most effective depending on the time the campaign has been running, its goals, and the business type.We need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:This week we're digging into some interesting new features we've discovered in Google ads including changes to your business name and logo in the assets, the new ad strength details column, and how to add negative keywords from the account level.We need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:We're back with another awesome Q&A episode! This time we're tackling questions about match types, negative keywords, SKAGS, E-commerce, responsive search ad headlines, and where to start if you're new to Google Ads. (2:51) How to transition from single keyword ad groups(8:12) When to use negative keywords(23:35) Do phrase and exact match keywords still matter?(25:56) How to measure RSA headline success(33:01) Multiple performance max campaigns(36:08) E-commerce Google Ads account structure(39:23) Getting bad leads from Google Ads(44:17) Where to start if you are new to Google AdsWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Links:About responsive search ads - https://support.google.com/google-ads/answer/7684791About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843Show Notes:Our sponsor Opteo has just released a new tool that helps create responsive search ads. So in that spirit, in this episode, we're breaking down the basics of responsive search ads from what they are to how we create headlines and descriptions, diving into some advanced topics, and sharing what we focus on when creating responsive search ads.(3:14) What is a responsive search ad?(7:11) The power of one great responsive search ad(9:38) The mystery of responsive search ads(13:13) How we create responsive ad headlines(24:29) How we create responsive ad descriptions(26:57) The downside of pinning responsive sea

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:A lot can go right and wrong in the first month of a brand-new Google ads campaign. In this episode, Jason and Chris share five questions that will help you know what to look for after your initial "test drive," how to interpret the data, and how to respond to it in order to set your campaign up for long-term success.(6:18) Am I bidding too low?(19:42) Are my keywords working?(28:43) Am I missing good keywords?(39:46) Should you be spending more on Google Ads?(45:37) When is the right time to add Performance Max?We need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearch

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:In this episode, we're talking about how to launch brand-new Google Ads accounts with long-term success in mind by explaining what can go wrong, why it went wrong, and the negative results that can occur.(5:25) Our mindset for new account builds in Google Ads(9:07) Using only zip code targeting is a bad sign(15:17) Don’t play games with your ad schedule(18:45) The power of conversion tracking(22:35) How many ad groups should you have?(26:49) The exact match only strategy leads to problems(33:29) How many keywords are enough?(40:20) The most common bidding mistakes in Google AdsWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create m

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:We're jumping back into our inbox for another amazing Google Ads Q&A episode! This week we're answering questions about the form asset in Google Ads,  location settings, Performance Max for B2B, chatbots, manual bidding on large accounts, and more.(4:04) Do you use the form asset in Google Ads?(9:33) Why am I getting leads from locations I don’t want?(17:15) How to get Performance Max to work for B2B(21:14) How will AI chatbots affect Google Search and Google Ads?(26:39) How do you do manual bids on high-spend and large Google Ads accounts?(34:55) How granular should ad groups be?We need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:We're back with our best Q&A episode yet answering questions from listeners about Google Ads optimization, ad group negatives, match types, managing huge accounts, and the "limited by budget" status. (2:57) Do you follow a Google Ads management optimization routine?(8:29) Should you add negative keywords at the ad group level?(13:40) Should you add all three match types in each ad group?(25:28) How do you manage a huge Google Ad account?(34:10) What do you do when you see the “limited by budget” status?We need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchp

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Link:https://support.google.com/google-ads/answer/9566341Show Notes:In this episode, we're doing a deep dive into image assets (formerly called image extensions) from basic requirements to technical aspects to what we've learned about optimizing image assets based on metrics. (6:24) Image asset overview(13:59) Technical aspects(35:35) Performance and optimizationWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:2022 was a big year for Google Ads. In this episode, we discuss some things that have had a high level of impact on our campaigns and what we've changed to get the best results from Google Ads.(4:03) Google Ads in 2022(8:16) Don’t fight the system(23:20) Keep things open(31:29) Bidding strategies have evolved(37:44) Conversions are really importantWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/