Engage With Story

In this episode, we engage in conversation with Emery Wells, CEO, and Founder of Frame IO In this episode What led Emery to build Frame IO and how he found the need for this type of service Workflow of creating videos before Frame IO Starting the business and the problems they wanted to address with building this Userbase of Frame IO Future of the business of video changing The importance of collaboration How Frame IO helps in streamlining processes Example of how Buzzfeed’s workflow is improved by using Frame IO Where are they taking Frame IO, what's next for the platform and how is it going to help evolve the creation of video production The future of video on digital platforms Ideal users of Frame IO and their pricing   Links mentioned in the show Frame IO - engagevideomarketing.com/frame Email Podcast@engagevideomarketing.com  

In this episode, we engage in conversation with Jeff McMahon, a personal trainer who’s taking personal training virtual. In this episode How Jeff started with personal training and virtual personal training What is virtual personal training The typical video and communication set up for the personal trainer and client Challenges with training virtually Marketing the business services through video and what works best for Jeff The kind of videos Jeff makes for his marketing The future of the personal training industry More details about the new women’s only virtual bootcamp Testing the waters with email workouts Advice from Jeff to people on potential fears to bringing their services to the virtual space Maximizing your effectiveness through video   Links mentioned in the show Reevio Free Foundations Video Course Total Body Construction

My guest today has grown his bricks and mortar Physiotherapy practice from 1 location to now 5 thriving locations in his local area, and one of the key drivers of this success he attributes to video marketing. Jack O’Brien is the owner of Terrace Physio Plus based throughout the Newcastle area in NSW, Australia. He’s been known as the bearded physio (which if you jump on his website you’ll quickly understand for yourself!) and it’s thanks to his consistent and strategic implementation of video content that is designed first and foremost to be ‘helpful’ content for his audience - that has catapulted his business over the last few years. Jack also now works with other health practice owners to help them grow their businesses through his latest work coaching under the name Clinic Mastery. In this episode Jack's story, growing and expanding the practice Understand about where bricks and mortar practices are struggling when it comes to engaging audiences online The role content marketing and video has played in h

In this episode, I talk about the 7 key elements to an effective online video strategy. I break down all the steps to you for a deeper understanding of the framework that sits behind these elements. I also discuss how you can apply these in order to use video strategically and effectively to achieve your business goals.   In this episode 7 elements to an effective online video strategy: audience, goals, content, distribution, optimization, metrics and production Interrelation of all the 7 elements to each other to form a cohesive strategy Audience: Ways of knowing and understanding your audience Goals: The importance of defining your goals and knowing what action we want our audience to take Content: What is content and why we should align our audience and goals to create it Distribution: Key things we need to consider on how to get the content out to the right people Optimization: How distribution and optimization are related and critical and the 2 factors to ensure that the content is found and engaged wit

In this episode, we engage in conversation with Clare Edwards, a facilitator, speaker, coach and author, to explore the power of storytelling and understand the neuroscience behind why they are so effective in moving people to take action. Clare has spent many years in the corporate sector in various management positions and now is focused on helping others to achieve their potential. She works with individuals in times of change through emotional and behavioural excellence, storytelling and mindfulness. Clare’s book “A Sprinkling of Magic” is a short workbook for communicators and educators that deeply explores the power of storytelling.   In this episode Clare’s story and 3 pivotal events that led her to pursue her passion for communication and the brain The work Clare does for clients who are not in the storytelling industry How the brain works when using story to engage Using story in workshops and speaking engagements Making listeners active participants in storytelling and the effect it has on them How

In today's episode, we are talking all things content marketing with Chris Marr from Content Marketing Academy. We also dive into the world of video in this conversation. We talk about the idea of getting over the fear of video and using video strategically in order to drive sales. Chris is the leading voice of the growing Content Marketing movement in the UK. His pioneering work has helped countless organisations grow through content marketing. His drive comes from a desire to help people break free from the world of interruptive marketing.   In this episode What led Chris to content marketing The definition of content marketing What makes for good content marketing How content lead to sales What’s changed in content marketing over the last year Where Chris sees most businesses struggling Return on investment What Chris thinks is next in content marketing.   Links mentioned in the show Content Marketing Academy CMA Live Chris on Twitter   Episode Sponsors Convertkit - Get your 30 day free trial of the wor

The Engage With Story Podcast has now officially become the Engage Video Marketing Podcast... and I'm excited. In this episode, your host Ben Amos shares all about the new format and focus for the podcast, a bit about the backstory behind the change and a sneak peek of what's to come in the coming weeks. To ensure you get each and every episode first every Tuesday be sure to hit that subscribe button now. This is the Engage Video Marketing Podcast. Helping you engage your ideal audience to action through online video. I’ll be bringing you the absolute best in the world of video marketing, content creation, storytelling, and marketing strategy as together we grow to dominate online video and build profitable businesses.

After 50 episodes, 31 amazing guests with different backgrounds who were storytellers in their own right, and so much learning and insights on this storytelling masterclass..  Engage with Story is ending. BUT… I’m so excited to let you know that the Engage with Story Podcast will now be Engage Video Marketing Podcast - my core passion - where we will explore the power of video to move people to take action. What to expect in the next 50 episodes: Weekly podcasts with interviews of online experts in different video formats and solo teachings Strategies and how to build a business using video marketing How to grow your YouTube audience Understanding how video works in social media platforms Empowering listeners on how to dominate video in various social platforms I am also launching the following in the next few months: Engage Video Strategy Blueprint Course, a premium course that will help people understand how to use video in their marketing strategies Free courses Engage, my book, which will be released b

Jason Davis, founder of the Haflback.co, is a story practitioner using story marketing for sporting teams and organisations. Halfback.co, the un-agency digital agency, is a digital content and strategy agency serving sport and business. Jason has been using story in various ways to build engaged, loyal fans and connecting them to their sporting heroes for most of his career. This prompted the development of his latest product, The Siren, an app which he’s launching right now - using story. The Siren, a free to use app for fans and clubs, is a new game day engagement app to improve the live sport experience and generate more revenue for clubs.   Story is engaging by showing our vulnerability @jase_davis_ http://engagevideomarketing.com/episode49 In this episode: Jason’s story and how his passion for storytelling has led him to his current career The role of good storytelling in enhancing relationships between fans and sport teams and increasing fan engagement The gap between stories being told and what’s real

My guest today is none other than Neen James, named one of 2017’s Top 30 Leadership Speakers by Global Guru and the author of 2 books - Folding Time™ and Attention Pays™. She has worked with big and multi-national companies such as Viacom, Comcast, and Abbott Pharmaceuticals, among others. Now based in the US, apart from being an author, she is also an engaging keynote speaker, facilitator and leadership consultant. Neen offers powerful strategies and real-world solutions for paying attention to what matters so you can get more done and create more significant moments at work, in the community, and at home.   In this episode: What led Need to her passion of working with business leaders in helping them understand the importance of attention Problems with paying attention The power of video and story versus emails Taking attention to get attention from someone in a busy, crazy world Importance of being personal, giving attention, and focusing on people The Attention Deficit Society and its solution The proble

My guest today is someone who, without her help, guidance and encouragement this podcast wouldn’t even exist. Lyndal Harris has been my secret podcast ninja helping me each week to publish the show, write and compile show notes pages, and create artwork and social media posts for each episode. Lyndal manages a team at Podcast VA to make your podcasting easier. They work with a number of Australia’s top podcasters with international audiences of millions of people. They reduce the stress and overwhelm that comes with project managing all of the different elements of your podcast by offering various services to help you launch and maintain your podcast.   In this episode: Lyndal tells us what led to your work helping people start and run a successful podcast Why people should consider starting  a podcast  The power of voice that engages audiences with content Some of the best ways to have an engaging and successful podcast Where do people most struggle when starting or publishing a podcast How podcasters can b

My guest today is passionate about empowering purpose-driven women leaders and change-makers to help them tell their story for greater exposure and impact. She’s worked across a wide of range of traditional media and PR publications and organisations over her career and has now found her voice by working with women, in particular, who she believes are still under-represented as media sources and she has made it her mission to change this status-quo. She is Nadine McGrath.   In this episode: Nadine tells us what led her to her passion for storytelling and media/PR What Story means to Nadine Where she feels that business owners and leaders struggle when it comes to communicating their stories How people in business can develop and use stories to get their voice heard above all the noise Knowing what stories to tell and what people will actually care about  Nadine shares her top 3 tips that can be actioned right now to help them start to get their voice heard online.   Links mentioned in the show: Website Link

In this episode, I am joined by none other than Chris Ducker - proud Brit, leading entrepreneur and someone I’m pleased to consider a mentor. Chris is a serial entrepreneur and author of the bestseller, “Virtual Freedom”, and his new book released not to long ago titled, “Rise of the Youpreneur”. He owns and operates several businesses, that combined house over 400 full-time employees internationally. He’s also a trusted business mentor, keynote speaker, podcaster, blogger, as well as the founder of Youpreneur.com and the Youpreneur Summit - the leading personal brand business education company in the world. In today’s episode we’re talking all about the power of building a personal brand through story, and as someone who lives and breathes this stuff.   In this episode: Chris tells us his story and what led to his passion for business through personal branding Developing a personal brand What's wrong with a 'brand brand' What role story plays in personal brand development Where entrepreneurs (Youpreneurs) r

In today's solo episode, we're going to talk about 4 of the most popular brand story types. And how you can think about these to prompt your own brand storytelling. Back in episodes 19 & 20, I unpacked Christopher Booker's 7 Basic Plots for Stories in general. But today, we'll just discuss the top four of these to create your own brand stories. In this episode: Noting key moments of your life that can become part of the stories - both personal & professional Story types Journey Adversity Origin Awakening Examples of entrepreneur's stories using these types.   Links mentioned in the show: Episode 19 Episode 20 The Seven Basic Plots: Why We Tell Stories Episode 8

In today's episode, I speak with Gabrielle Dolan, author of the book 'Stories for Work; the Essential Guide to Business Storytelling'. Gabrielle is on a mission to change the way we communicate in business and is considered a global thought-leader on authentic leadership and business storytelling.  She’s worked with thousands of high-profile leaders from around the world, helping them to become better leaders and communicators using the art of business storytelling.   In this episode: The importance of using personal stories in a work context How to figure out what stories to tell in the first place  The 4 types of business stories that you’ll need up your sleeve The areas of business storytelling that most people really struggle with.   Links mentioned in the show: Gabrielle Dolan's website Gabrielle on LinkedIn   Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started.

My guest today has helped share stories in the social sector for over a decade. and has worked across not-for- profit, private and public sectors, writing for and consulting to start-ups, NGOs, trusts and foundations, state and federal government departments and private corporations. She's also written The Sydney Morning Herald, The Age, Management Today, Green Lifestyle, Fundraising & Philanthropy, Runner's World and more. She is Nicole Richards from Philanthropy Australia.     In this episode: What led Nicole to where she is today and her passion for storytelling and philanthropy What contemporary philanthropy encompasses and look likes today The  Chief Storyteller for Philanthropy Australia Why story is such a powerful tool for non-profits and charities Where philanthropic organisations struggle when it comes to telling effective stories Top 3 tips to help non-profits and charities to start to tell better stories   Links mentioned in the show: Philanthropy Australia stories   Free 3 part video course

Today we’re going to be telling a story about telling a story. For the last 8 years my business, Innovate Media, have been working with businesses locally and around the country to tell their stories through video. Last year, in 2017, we launched something a little different and we call this the Social Story Project. - a special project in which our aim was to uncover a story worth telling in our local area, and then to donate our time and expertise to tell this story in a short film. And as of this week… the first social story project film was released.  My guest today is Doug Lecole. And Doug works for me here at Innovate Media. As Digital Content Producer, Doug is the camera, editing, and motion graphics powerhouse in the office that makes stuff happen for our clients. In this episode: What led Doug to his passion and career in video and film-making The inception of the Social Story Project and what prompted the idea How it went from idea form into the Social Story Project How we launched it What hap

In today’s episode, I’m taking you back to one of my favourite moments in this podcast series so far. Back in episode 9 of Engage With Story I had the chance to sit down with one of my film-making and storytelling inspirations Patrick Moreau from production company Still motion and educators Muse Storytelling.   In this Episode: The four pillars of storytelling process and how to apply them to a brand.     Links in this Episode Episode 9 - Storytelling to Guide the Heart But Move the Mind  Muse Storytelling The Remarkable Ones Twitter Instagram  YouTube   Online Entrepreneur's Video Strategy Blueprint 

A special episode today as I share with you a little more about what I’ve been working on lately, along with my own story. I've just released my latest eBook 'Online Entrepreneur's Video Strategy Blueprint'. Links mentioned in the show: Online Entrepreneur's Video Strategy Blueprint

In today's short episode, I address a common error so many businesses I see are making when marketing their brand, or communicating their brand story. You are not the hero of your story. In this episode: Heroes are flawed WIIFM not WIIF Them Can your brand ever be positioned as the hero   Links mentioned in the show: Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started.