Engage With Story

Dennis Abad, a video producer now video strategist based out of Manila, Philippines, joins us today as we talk about the importance of having strategic planning, implementation and distribution behind creating beautiful videos for businesses, and how he sees it in the Philippine setting today. Dennis is one of the members of my 2018 Online Video Strategy Bootcamp. In this episode What led Dennis to the world of video production and strategy. His goal in spreading video strategy in the Philippines and what has encouraged the current changes in the industry. The importance of strategy behind video content and standing out amidst the noise. The status of online video strategy in the Philippines. Dennis shares case studies about making videos more strategically and breaks down the right way to make ad campaigns viral and reach the results you want. What prompted him to join the online video strategy blueprint bootcamp and the value he has seen so far from the content.   Links mentioned in the show Online Video

Jeff Hayes, a 30-year creative production and advertising pro and Founder of Capstone Production Group and Dealer Creative in the USA, joins us in this episode as we explore traditional and online video marketing, the changes advertising has gone through over the years, the impact it has on the automotive industry and many more. Jeff has seen the creation of over 22,000 commercials and videos for over 900 car dealerships and local businesses in the United States. In this episode Jeff’s background and what led him to video production for the automotive industry. A sneak peek on his business, team, their work and the growth of his company. The changes the automotive industry has undergone in terms of advertising and marketing. Does broadcast advertising still work? How does it go hand in hand with digital advertising? How do you make it work better to reach your target market? The pros and cons of advertising on broadcast and online media channels and how it can communicate and affect your business character a

In this episode, the final episode of 2018 I'm bringing back one of the most popular interviews since the start of the Engage Video Marketing Podcast. Chris Marr is the founder of the Content Marketing Academy in the UK and is a leading voice in the world of Content Marketing and Video Marketing. In this replay episode (first published in Episode 52), we chat all about what's working now and what's next in the world of content marketing for business and dive deep into the role that video should be playing in a content marketing strategy.

Episode 74 of Engage Video Marketing is a solo episode with me, Ben Amos, and I share with you the audio of my Facebook live mini masterclass on the differences between having client testimonial videos and what we prefer businesses to steer towards which is a client story video. In this episode, I discuss the following: A background on the Full Funnel Video Strategy Framework and how telling stories come into the framework. The advantages of making a client story over a client testimonial video. The stark difference of client testimonials vs a client story is shown through an example. Why does story work so well at reaching more effectively with a brand message? The 7-step framework for creating and crafting client stories. I break down my examples and how it follows the 7-step framework.   Links mentioned in the show Engage Video Marketing Community Online Video Strategy Blueprint Course Building a StoryBrand by Donald Miller

Briohny DeVere, co-owner of Accelerate Auto Electrics and Air Conditioning, shares valuable information with us in this episode as she tells us the story of how they managed to grow their 20-year small business using video marketing. Be inspired as you listen to their journey in creating content that matters and converts. In this episode The story of how and why Accelerate Auto Electrics and Air Conditioning started with video marketing. Briohny shares the fears they faced in marketing, especially in video. Their process and strategies for planning and creating their videos. The kinds of videos they create and the effectiveness of these in increasing their client base. How their videos perform and affect their return of sales. Key learnings and takeaways from video marketing. Ben’s tips on improving content, videos and YouTube channel performance.   Links mentioned in the show Accelerate Auto Electrics & Air Conditioning YouTube Channel Accelerate Auto Electrics & Air Conditioning Website Accelerat

In this episode, I share and break down the 3 levels of goal setting for your video marketing for you which are: Content Level, Platform Level and Business Development Level. We discuss the definitions of each, what we need to do for each level and how they all relate to each other. Gaining clarity on these 3 levels of goals across all your video marketing strategy will give you a step ahead from the businesses without strategies.

Kate Toon, expert copywriter and search optimization engine legend, joins us in this episode as we explore the world of SEO. Kate is a writing entrepreneur, popular coach, speaker and podcaster. She established a digital education business called The Recipe for SEO Success and the Clever Copywriting School which have helped more than 8,000 small businesses worldwide. In this episode Kate’s journey of how she came into the world of copywriting and SEO. What is SEO? The secret to good SEO and the thought process behind it. Improving your website SEO ranking in Google. Where does video fit in the world of SEO? Things to consider before making a video. Tips to increase your YouTube video rankings. Importance of video transcripts in SEO. Making your videos rank above google ads on the first page of search engine results. The value of embedding videos in other social media platforms to Google search results. The future of SEO Ideas on how to communicate with your audience on your website.   Links mentioned in the

In this episode, I help you understand what video optimisation is and how it can help you reach your audience effectively. I give you a rundown of what to consider and my top tips to help you improve how to deal with the optimisations you need. In this episode What is video optimisation and why do you need to pay attention to it? The 2 layers of filter systems and how to overcome them. Understanding the 2 categories of video optimisation - Audience and Algorithm Optimisation. 3 important things to consider and 3 top tips each for improving both your audience and algorithm optimisation. Why do you need strategy design and management?   Links mentioned in the show Rev Free Video Foundations Course

Dan Pinne from Organik Digital, a Facebook marketing and bots agency, joins us in this episode as we talk about building, engaging and communicating with our audience through the integration of video content strategies and Facebook messenger bots. We explore the possibilities of implementing these strategies to improve your business. Dan also shares an interesting case study about how you can seamlessly introduce bots into your marketing funnel to grow your business. In this episode What led Dan into digital marketing and the world of Facebook bots. The importance of engaging conversations in good digital marketing strategies. What are messenger bots and what roles do they play in a business. Do bots really take away human interaction in your business? 2 aspects to bots and how we can use them to engage users and segment leads in our business. Steps on how to easily set up a Facebook messenger bot for your business. A case study on integrating chatbots into video marketing strategies - how it works, how to i

Philip VanDusen, Principal and CCO of Verhaal Brand Design, has over 20 years of experience in strategic branding, graphic design, and product development. He is back with us on this episode to talk about YouTube growth triggers and strategy. He shares his success journey on YouTube for both his business and personal brand. His YouTube channel has grown hugely from zero to 140,000 subscribers and 1 million views on his most popular video. In this episode Who is Philip and what led him to where he is today. The business services he offers. His journey as an “accidental” YouTuber and his strategy in content planning. How his channel engagement looked like in the early days and how long it took before his channel took off. The difference of advertising and content marketing. The story of how his YouTube channel’s performance catapulted. The strategies he’s doing and how this has impacted his business growth. Struggles he has gone through in maintaining his YouTube channel. Advice for people who want to grow the

Ian Anderson Grey, a live video consultant and founder of Seriously Social and The Confident Live Marketing Academy, joins us in this episode as we discuss the benefits of live video for our business. He shows us how to be more confident, get over our fears, and take a strategic approach in using live video. In this episode The story of how Ian got into the space of live video. Why should business owners should consider live video? Common fears that hold people back from making live videos and how to overcome these. Ian’s advice for people who are self-critical about themselves and have easily given up on the idea of going live. Helpful tips to become confident about delivering your messages on live video. What do we need to prepare in the technical side of things when going live? Tips for engaging people in the right way. The future role of live video in the digital space.   Links mentioned in the show   Ian Anderson Grey LinkedIn Ian Anderson Grey Website Confident Live Marketing Jumpstart - Facebook Grou

I share with you my presentation “From Storytelling to Selling - Building a Full Funnel Video Strategy” at the Click, Engage, Convert Conference on this episode. I discuss the power of understanding video from a funnel perspective, understanding where you can map the video content that you’re creating for your brand or business and aligning this to the customer at the right time to buy from you. In this episode What is the Click, Engage, Convert Conference? The critical aspects of video content. What is the democratization of video production and what results has it brought about? The importance of creating a strategy for content. The basis of a good customer funnel. How to apply “see, think and do” to your business goals perspective. The need for knowing who you’re selling to. Discussion of a full customer funnel and the 3 main goals for a video marketing strategy. How can you tell good stories through the 4 P’s? A sneak peek into Episode 67   Links mentioned in the show Engage Video Marketing Community

In this episode, I share with you 6 cloud-based tools that are critical to my video marketing business. One of the key benefits of these tools is that it can be accessed anywhere. Listen on to learn more information about the tools, their use and how these can help improve your business. vidIQ Vision vidIQ Vision is a Google Chrome extension that provides insights into YouTube data that is not visible in the normal YouTube Interface. It provides suggestions and tools to help you better optimize your videos on YouTube.   Keywords Everywhere Keywords Everywhere, a Google Chrome extension, is a free SEO keyword research tool that shows you useful Google keyword search volume and cost-per-click data across multiple websites. Rev Rev is a human transcription and captioning service that costs USD $1 per minute that offers reliable services with fast turnaround times. Frame.io Frame.io helps businesses seamlessly share created video content with clients for their review, comments, suggested changes and deliver the

String Nguyen, our guest on this episode, is a new kid on the video platform block who launched herself on the LinkedIn platform just last September 2017. She is a LinkedIn video success story who was recently recognized as a top voice on LinkedIn and nominated for 30 under 30 Forbes Asia. We talk about approaching the native LinkedIn video platform successfully and explore ideas on how to establish a solid personal brand, be yourself, and stand out while remaining human. In this episode How String Story started and what led her to the world of digital marketing, particularly LinkedIn Video String’s video journey and the platforms she used How she built an authentic personal brand The opportunities she saw in LinkedIn Video String shares her LinkedIn content plan The importance of having clear KPIs when building your channel What is personal branding? String’s mission and the kind of influence she wants to make Tips on launching video on LinkedIn - how to overcome fear, create effective content, and get peop

In this solo episode, I share with you 5 important steps that you need to do to position yourself as an expert in video.   In this episode The importance of positioning yourself as an expert in business and video Some key questions you need to ask yourself to know your “why?” The things you need in your video strategy to succeed What makes clients engaged and loyal to one brand over other brands Why do you need a video mission statement and how to do it Steps to consider to understand and decide on the video platform you want to use The need for adding value to your content How to develop a compelling call to action and some examples Links mentioned in the show Simon Sinek - Start with the why Free Foundations Video Course The 6 Principles of Persuasion by Dr. Robert Cialdini  

In this episode I am joined by Brian Fanzo, founder of iSocialFanz, to talk about engaging with millennials in your marketing and video. Brian inspires, educates and motivates businesses on how to leverage emerging technologies and digital marketing to stand out from the noise and reach the millennial and Gen Z consumer.   iSocialFanz has helped launched digital and influencer strategies with the world’s most iconic brands like Dell, Adobe, IBM, and SAP. He has 2 podcasts, FOMOFans and SMACTalk, and has traveled to over 70 countries to speak in many of the world’s largest events including South by Southwest, Social Media Marketing World, and Mobile World Conference. In this episode Brian’s story and what led him to the world of digital marketing and social media, particularly his interest in exploring how millennials and Gen Z are engaging on these platforms The problem with reaching Millennials today How brands can strategically approach the idea of building relationships with prospects in their channels Re

In this episode, I talk to Paul Ramondo, digital marketing speaker, content creator, Facebook ads expert and founder of Remondo Media, and we explore everything about video in Facebook ads. Paul will walk us through how to set up an entire Facebook video ad funnel. Remondo Media is a boutique digital shop that works with clients like Porsche, Red Bull, Choice Hotels and Australian Sports Nutrition. He also teaches entrepreneurs how to generate leads and sales using Facebook ads and Digital Marketing Funnels via his e-Learning company, funnels101.com In this episode How Paul started in digital marketing What fires up Paul in his job Where businesses are failing when using Facebook for their brands The importance of testing content to see what works for you How businesses are wasting money on Facebook ads Pros and cons on using video in Facebook ads The definition of funnels and a walkthrough of a Facebook video ad funnel example How to create split tests for your videos, headline and copy Step by step creatio

In this episode I talk to Hope Horner, CEO of Lemonlight and a three-time entrepreneur that has been featured in Inc.'s Top 25 Entrepreneurs to watch in 2017, Entrepreneur's 11 Marketing Experts that Could Changes Your Business, and Pepperdine’s 40 Under 40. Lemonlight is an LA based business that produces and distributes branded video content at scale. In this episode, we explore how the business industry is changing as a result of brands and businesses changing requirements for more video - faster and at a larger scale. In this episode What led Hope into Lemonlight and the world of video marketing Lemonlight - what they do, how and when they started The biggest shift that online video has undergone in the last 5 years Video as an effective medium and an important part of the digital marketing mix of businesses today Challenges for businesses and how they can successfully cut through the noise How video fits in the full funnel video strategy Hope’s take on the delight stage of the strategy The biggest mista

In this episode I talk to Justin Brown of Primal Video, and we talk about how to approach your YouTube channel strategically to grow your audience and maximize your impact. Primal Video, composed of Justin and Mike Brown, has grown their YouTube subscribers to over 150,000. He has also been working with entrepreneurs to create marketing videos and it is from here that Primal Video was born. The business’ mission is to help entrepreneurs produce their own video content effectively with the tools they have at their disposal. In this episode Justin’s story of how they started on YouTube and the content they release on their channel The growth they’ve had on their channel How they identify which content to make and release Where they got their drive to create content for their audience How YouTube works and the importance of keywords, titles, descriptions and branding on videos Creating YouTube content that people are searching for YouTube Algorithms How consistency helps you create a successful channel Strategy

In this episode, I share with you my full funnel video strategy framework which has been a game-changer for our business and the clients we work with. This has been the heart of my online video strategy agency for the last 3 years. In this episode What is the Full Funnel Video Strategy Framework? Simon Sinek - Start with the Why: Golden Circle Principle The idea of a marketing funnel 4 Main Goals of the customer journey and aligning these stages to the different parts of the funnel The 4 areas/stages to focus on, what it is and your goals for each stage: Awareness Phase - Emotional end, Consideration Phase, Purchase Phase - Rational end, Advocacy Stage 4 Goals: Brand Positioning, Social Engagement, Conversions, Delight Sneak peek on Episode 59 about supercharging your YouTube channel growth with Justin Brown from Primal Video   Links mentioned in the show Facebook - Online Video Strategy Community Simon Sinek - Start with the Why Foundations Video Course - 3 Part Video Series