Engage With Story

Jason Davis, founder of the Haflback.co, is a story practitioner using story marketing for sporting teams and organisations. Halfback.co, the un-agency digital agency, is a digital content and strategy agency serving sport and business. Jason has been using story in various ways to build engaged, loyal fans and connecting them to their sporting heroes for most of his career. This prompted the development of his latest product, The Siren, an app which he’s launching right now - using story. The Siren, a free to use app for fans and clubs, is a new game day engagement app to improve the live sport experience and generate more revenue for clubs.   Story is engaging by showing our vulnerability @jase_davis_ http://engagevideomarketing.com/episode49 In this episode: Jason’s story and how his passion for storytelling has led him to his current career The role of good storytelling in enhancing relationships between fans and sport teams and increasing fan engagement The gap between stories being told and what’s real