Engage With Story

In today's solo episode, we're going to talk about 4 of the most popular brand story types. And how you can think about these to prompt your own brand storytelling. Back in episodes 19 & 20, I unpacked Christopher Booker's 7 Basic Plots for Stories in general. But today, we'll just discuss the top four of these to create your own brand stories. In this episode: Noting key moments of your life that can become part of the stories - both personal & professional Story types Journey Adversity Origin Awakening Examples of entrepreneur's stories using these types.   Links mentioned in the show: Episode 19 Episode 20 The Seven Basic Plots: Why We Tell Stories Episode 8