Engage With Story

In this episode of the Beyond the Book series, Ben cuts through the hype around video views, likes, and shares — and shows you how to measure what actually matters in video strategy.Discover the 5 Buckets of Metrics That Matter from the Engage book, and learn how to align your video content with real business outcomes. Because views don’t pay the bills — but results do.

In this episode of the special podcast mini-series 'Beyond the Book', Ben dives into one of the most overlooked pillars of effective video strategy — truly understanding your audience. Using the “Think > Feel > Say > Do” empathy framework from his book Engage, Ben unpacks how audience clarity transforms every other part of your content strategy.You’ll learn:Why vague targeting kills resultsHow to map your audience using real insightAnd how empathy leads to more powerful, high-converting video content

SummaryIn this episode of the Engage Video Marketing Podcast, Ben Amos discusses the pivotal moment that transformed his approach to video production, emphasizing the need for a strategic framework. He introduces the seven elements of effective video strategy, which include understanding the audience, defining goals, creating relevant content, planning distribution, optimizing for performance, measuring success, and finally, production. The episode highlights the importance of strategy in achieving meaningful results from video marketing efforts.TakeawaysThe turning point in my career was realizing the importance of video strategy.Many creatives face the challenge of delivering content that doesn't meet client expectations.Understanding the audience is crucial for effective video marketing.Defining clear goals is essential for measuring success.Content must align with the audience's needs and the video's purpose.Distribution planning is often overlooked but vital for visibility.Optimization can significantly

In this first episode of the Beyond the Book mini-series, Ben unpacks a big idea from his new book Engage: The Definitive Guide to Video Strategy — and it might surprise you: most businesses don’t need a video. At least, not right away.You’ll learn why strategy must come before production, how to spot the common “solution-first” trap, and what to do instead to ensure your video content drives real business results.

Welcome back to the Engage Video Marketing Podcast. This is Episode 308, and I know it's been a while since our last episode. I've been busy focusing on my clients, launching my book, and growing my video business. But now, I'm back and committed to a regular weekly schedule of episodes, including solo shows, video strategy breakdowns, expert guest interviews, and more.In today's episode, I want to talk directly to you, the video business owner or aspiring video strategist. If you're feeling stuck in your business, this episode is for you. I'll be unpacking the three core reasons why most video business owners get stuck and, more importantly, what to do about it.Key Takeaways:Lack of Financial Mastery:Understanding the financial engine of your business is crucial for scaling.I shared a model with five core levers: leads, sales conversion rate, average dollar sale, repeat purchase rate, and profit margin.By focusing on these levers, you can stop guessing and start growing your business with confidence.Inconsis

In this episode, we’re giving you an exclusive sneak peek of Chapter 2 from the full audiobook, which will be released in March 2025.Listen NowTune in to hear this special preview and get a taste of what’s inside!Get the BookReady to dive deeper? Purchase "Engage: The Definitive Guide to Video Strategy for Business" today:Buy the BookAbout the Book"Engage" is your go-to resource for mastering video strategy in business. Whether you're starting out or looking to refine your approach, this book delivers actionable insights to help you succeed.Stay UpdatedDon't miss the full audiobook release in March 2025! Subscribe to our podcast for updates and more exclusive content.If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.comBen Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

Welcome to episode 1 of our podcast! In this episode, we are excited to give you a sneak peek of Chapter 1 from the upcoming audiobook "Engage: The Definitive Guide to Video Strategy for Business."Listen NowYou can listen to the sneak peek directly in this episode. Stay tuned for the full audiobook release in March 2025!Purchase the BookInterested in diving deeper? Purchase the book "Engage: The Definitive Guide to Video Strategy for Business" now: Buy the book About the Book"Engage" offers a comprehensive guide to leveraging video for business strategy. Whether you're new to video marketing or looking to refine your approach, this book provides actionable insights to help you succeed.If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.comBen Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

In episode 305 of my podcast, Engage Video Marketing, I’m thrilled to celebrate a major milestone—the launch of my new book, Engage: The Definitive Guide to Video Strategy for Business. This episode is a bit different, as AI hosts from Google's Notebook LM take the reins to dive into the key strategies and insights from my book. They explore the vital role video plays in today’s digital world, my 'Simple 7' video framework, and the idea of creating detailed customer avatars. Whether you’re just starting out or already experienced in video marketing, I believe this episode—and my book—will provide you with practical tools and inspiration to take your strategy to the next level.Chapters:(00:00) Ben Amos: Engage is the definitive guide to Video strategy for business(01:17) The Definitive Guide to Video Strategy for Business is available online now(03:47) Ben Amos' new book Engage the Definitive Guide to Video Strategy for Business(04:47) Ben says that video isn't optional anymore, it's a necessity(05:54) He has

Summary:In this episode of the Engage Video Marketing Podcast, Ben Amos is joined by video pioneer Luria Petrucci, who has over 18 years of experience and 6,000+ videos to her name. Luria shares her insights into helping entrepreneurs and creators unleash their authentic selves through professional video and live streaming. Together, they tackle key challenges like overcoming fear, embracing authenticity, and building consistency in content creation.Whether you’re just starting out or a seasoned video professional, Luria’s advice on leveraging the messy beginnings, engaging with audiences, and even choosing the right tools will empower you to take your video strategy to the next level.Key Takeaways:The Power of Imperfection: Embrace messy beginnings to build confidence and authenticity.Human Connection in Content: How vulnerability and relatability can create stronger audience bonds.Live Streaming Insights: The evolving role of live video in audience engagement and strategies to use it effectively in 2024.Gea

Summary:In this episode of the Engage Video Marketing Podcast, we dive into the intriguing world of AI in video marketing. Host Ben Amos welcomes back Ian Anderson Gray, founder of Confident Live Marketing Academy and Seriously Social, to explore the balance between leveraging AI tools and maintaining the crucial humanness and authenticity that drive effective video marketing.Ian shares his insights on how AI can revolutionise video strategies without compromising the genuine connection with audiences. Reflecting back on his previous appearance in Episode 67, where they discussed the power of live video, Ian now brings fresh perspectives on integrating AI while staying true to the core principles of authentic engagement.Chapters:[00:01:25] Staying human with AI[00:04:20] Navigating AI's potential and drawbacks.[00:08:00] Democratising content creation.[00:12:11] AI girlfriends and humanity[00:17:16] Ethical stance on AI[00:22:19] Functional vs. Personal Content[00:23:03] Experimenting with 11 Labs[00:27:30] U

Summary:In this episode of the Engage Video Marketing Podcast, we delve into the world of User-Generated Content (UGC) and its growing importance in video marketing strategies. Our guest, Melissa Laurie, founder of Oysterly—a leading social video agency—shares her expertise in creating impactful UGC for renowned brands like UPS, 3M, RMIT University, and Luxury Escapes.Melissa, recognized as a woman to watch in Asia and shortlisted for the Women Leading Tech Awards by Atlassian, discusses how her agency specialises in generating social videos that can be effectively reposted across all major social platforms, including Instagram, TikTok, Facebook, YouTube, and LinkedIn. She emphasises how this multi-platform approach maximises reach and engagement for brands.Chapters:[00:00:21] User Generated Content[00:04:25] Creating Oysterly Social Video Agency[00:08:52] Owned user-generated content.[00:14:01] Texture of social channels.[00:15:43] Control of brand visual style[00:19:42] Finding UGC creators[00:25:05] Compen

Summary:In this episode of the Engage Video Marketing Podcast, we delve into the ever-changing world of social media and digital marketing. Our guest, Meg Coffey, an internationally recognised strategist based in Australia, shares insights on staying ahead of the curve. Meg's expertise and dedication shine through as she discusses her role in organising Australia's largest social media conference, helping businesses navigate the digital landscape of 2024 and beyond. Join us as we explore the importance of adapting to the dynamic realm of social media marketing.Chapters:[00:02:22] Meg's journey to Australia.[00:06:39] Tourism and hospitality experiences.[00:08:26] Rise of keyboard warriors.[00:11:53] Audience segmentation on social media.[00:15:19] Building Your Business Online[00:20:24] Social media evolving for businesses.[00:24:17] Niche content marketing strategies.[00:26:36] Shiny object syndrome[00:29:03] Focus on strategy first.Ben Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Mar

Summary:In this milestone 300th episode of the Engage Video Marketing Podcast, we delve into the critical topic of website effectiveness. Our host, along with a special guest who has expertly designed the Engage Video Marketing website, will explore best practices for creating websites that not only catch the eye but also drive conversions. The discussion will highlight the common pitfalls in website design, such as blindly imitating competitors, and emphasise the importance of having a distinct brand identity and clear messaging that sets you apart in the market. Tune in to gain valuable insights on making your website a powerful tool for engaging customers and driving your business forward.Chapters:[00:01:02] Website conversion best practices.[00:04:12] Pivoting to web design.[00:08:03] Web design for video strategy.[00:11:33] Psychological influence strategies.[00:13:34] Spin selling framework.[00:17:56] Conversion killing design trends.[00:20:42] Video placement best practices.[00:23:47] Thank you page vi

SummaryIn this episode, Jera Bean, a social media coach and educator, shares insights into video strategy and the importance of short-form video in 2024. She emphasises the need for a strong foundation in strategy and the connection between content pillars and video formats. Jera also addresses the fear of being on camera and provides tips for overcoming it. She introduces the concept of secret sauce in content and explains how it can help businesses connect with their audience. Jera encourages taking messy action and offers guidance on getting started with short-form video.TakeawaysVideo strategy is the foundation of a successful social media presence. It involves understanding your goals, target audience, and the content pillars that align with your brand.Short-form video, such as Reels and TikToks, is a powerful tool for businesses in 2024. It allows for authentic communication, longer shelf life, and increased visibility on social media platforms.Transitioning from long-form to short-form video requires i

SummaryIn this episode of the Engage Video Marketing Podcast, I had the pleasure of speaking with Daniel Goldstein, who, alongside his business partner Renice, built Visual Domain into Australia's largest video production company before it was acquired by News Corp.Daniel shared the incredible journey of starting the company during the global financial crisis in 2008 and growing it to a team of about 100 people. He discussed the importance of focusing on repeat business and building strong relationships with clients, which was a significant factor in their success and eventual acquisition.We delved into the challenges of scaling a service-based business, the evolution of video content demand, and the strategies they used to sell video production effectively. Daniel highlighted the importance of educating clients on the production process and aligning the value of their services with client expectations.A key part of Visual Domain's success was their proprietary video management system, which streamlined their

In this episode, Ben and Mike Allton discuss the importance of strategy in digital marketing and the danger of focusing too much on tactics. They explore the state of digital marketing in 2024 and the role of video within marketing strategies. They also discuss the changing audience perceptions of video and the impact of AI on the marketing space. Overall, they emphasise the need for businesses to adapt to the changing landscape of digital marketing and leverage AI to improve their strategies.TakeawaysStrategy is crucial in digital marketing, as it provides the foundation for effective tactics.Businesses should focus on building relationships with their audience and understanding their needs and challenges.Video plays a significant role in marketing strategies, and businesses should consider a mixed approach of high-quality production and raw, authentic content.AI is transforming the marketing space, impacting tools, platforms, and tactics. Businesses should embrace AI and leverage its capabilities to improve

SummaryMichelle J Raymond shares her expertise on leveraging LinkedIn for business growth. She emphasises the importance of LinkedIn as a trusted platform and the need for businesses, both B2B and B2C, to have a presence on the platform. Michelle discusses the differences between personal profiles and company pages on LinkedIn and provides insights on managing multiple staff members' profiles. She also highlights the importance of posting content on both personal profiles and company pages, as well as the value of different types of content, such as videos, articles, and newsletters. Michelle offers practical tips for reviving a dead LinkedIn company page and maximising its potential. She also encourages businesses to explore LinkedIn Live as a way to humanise their brand and build a community. In this conversation, Ben is inspired by Michelle J. Raymond to put more effort into their LinkedIn company page and do more live videos on LinkedIn. Michelle shares her expertise on LinkedIn and encourages listeners t

In this episode of the Engage Video Marketing Podcast, I had the opportunity to speak with Christy Poulos, the Global Partnerships Director of Genero. We discussed the changing landscape of video marketing and the relationship between agencies, content creators, and brands. Christy shared insights into how Genero is filling the gap in the market by connecting brands with a global network of professional creatives and providing opportunities for video producers to work with big brands. We also explored the importance of understanding social media platforms and creating content that is tailored to their specific requirements. Overall, it was a fascinating conversation that shed light on the future of video marketing and the role of creativity in this evolving industry.Christie Poulos is a content, digital communications, and creative leader with 20+ years of experience working for leading cross-functional teams to produce compelling creative and content experiences that engage people, solve problems, and drive

How would you like to double, triple, quadruple the revenue in your business. Well my guest today did just that, mostly thanks to Reels.Austin Armstrong is a lifelong digital marketer, public speaker, host of the TikTok podcast BusinessTok, CEO of Socialty Pro, an organic SEO & Vertical Video marketing agency, and CEO of Syllaby, a brand new marketing tool that helps business owners create a social media content strategy in minutes. Austin has posted over 2500 videos on TikTok, tripling his own business’s revenue and thousands more across his clients’ accounts. Austin has leveraged his success on TikTok to gain millions of followers across every social media platform.

Have you ever wondered how to consistently create marketing content, develop a stronger professional network and generate a steady flow of ideal leads for your video marketing business, all at the same time?You have got to listen to what Armando has to share today.Armando Leduc is a rising star in the entertainment industry, known for his standout performances in Hollywood movies and tv shows. His natural talent and on-screen charisma have left a lasting impression on audiences.Armando’s versatility as an actor has allowed him to take on a variety of roles, from action-packed thrillers to heartwarming dramas. He brings a level of authenticity and depth to every character he plays, no matter how big or small the role.But Armando’s talents don’t stop at acting. He’s also a successful entrepreneur, having founded his own production company that’s gained recognition for its fresh and innovative content.Despite his busy schedule, Armando never forgets his roots in New Orleans. He’s a proud ambassador for the city’