Engage With Story

In this episode, we talk about the three things underpinning the success of your storytelling for business. In business story can sometimes end up becoming just another tactic, potentially noise before defeat.  That’s why you need to story strategically. In this episode: Story Strategy simplified into three pillars or legs of a stool The Audience The Goal The Context How the different parts of the brain make us feel, think and act. Links mentioned in the show: Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started.

With over 20 years experience in PR, community engagement and people development industries, my guest today focuses on empowering people to bring out the best in themselves, their team and their business through fun and engaging communication. She is Amber James from Fresh PR & Marketing and she helps people find their ‘WOW’ factor! You’re good at what you do. You serve your clients well. You’re staff are great, your products are fantastic. But how do you get people to care? How do you get them to truly listen to what you have to say? This is what good PR, public relations, is all about. In this episode: Where most businesses struggle with PR Writing a business eulogy The impact does ‘telling a good story’ has in PR Where small businesses can tell their stories What if businesses feel they don’t have interesting stories to tell Top 3 storytelling tips for business PR   Links mentioned in the show: Amber's story list download Fresh PR & Marketing Amber on LinkedIn   Free 3 part video course ‘Foundat

Today’s guest is a storyteller, a business leader, a professional speaker and a coach and consultant working to develop leaders and help people speak and present with impact. She is Robyn Pulman. Robyn’s garnered over 25 years of experience in senior regional marketing positions working throughout Europe, Middle East and Africa, and now through her brand Creating Winning Habits, she works with others in ‘finding their voice’ with a focus on leadership, communication and personal mastery. She’s the author of two books 'Outback Wisdom from a City Slicker' and ‘Habits Aren’t Just for Nuns’ and she’s here with me today to share her wisdom on storytelling for effective leadership and communication. In this episode: How your story, no matter how inconsequential, can make an impact How to motivate and inspire bored executives to pay attention Some expert tips for storytelling from the stage The importance of storytelling with purpose And what the native American Indians can teach us about the importance of listenin

In this episode I break down for you the 4 big questions we really need to be asking ourselves when crafting stories for business.  These 4 questions will help us be better business storytellers but more importantly, I feel, help guide the formation of stories with purpose that return on the ‘storytelling investment’. When it comes to communicating in business, we know that storytelling strategies simply can’t be ignored. But like me, you’re also probably interested in and focussed on improving your storytelling. Becoming a more effective storyteller and exploring actively how the stories we tell can engage our audiences better. In this episode: Question 1 - Who is your Audience? Question 2 -  What do you want them to do, think or feel? Question 3 - What kind of story should we tell? Question 4 - How will the story resonate with the audience?

This episode is all about clearing out the BS that can so often surround story marketing. My guest is  is a marketing consultant and educator who helps people keep their marketing simple in a world where business BS and complexity threaten to stifle success. He is Roger Edwards, from rogeredwards.co.uk. He now uses corporate experience to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster, and a speaker. He’s also the host of the popular Marketing and Finance Podcast.   In this episode: How Roger’s background in marketing and finance led him to becoming a keen content marketer Some examples of stories used to engage customers The importance of developing a strategy for your marketing communications and storytelling The steps of development your strategy How to deflect storytelling as a buzzword and get rid of the BS and marketing speak How to work out what stories to tell in your business.   Links mentioned in the show: RogerEdwards.co.uk Roger on Twitte

In this episode, I've made a compilation from my previous guests to put together an show outlining what story meant to some of them.   In this episode: Mike Ganino - Episode 22 Simone de Haas - Episode 5 Patrick Moreau - Episode 9 Jess Thoms - Episode 24

Today’s guest is a writer, content marketer, passionate wordsmith, and a Canadian who now calls Australia home. Julia Carter is currently undertaking her doctorate studies in creative writing with a focus on screenwriting for serial television. Do you ever get nostalgic about the way TV used to be? I grew up with the sitcoms and soap operas from the 80’s and 90’s where we'd settle down at a specific time, on a specific day, on a specific channel to watch our favourite TV show with the rest of the family around us. However, thanks to the changing face of media consumption, the internet and the advent of streaming TV services times certainly have changed… and as we all have noticed, so too has the TV programming.  The stories being told and the way they need to be told has also needed to change and as we’ll uncover in today’s episode there are some screen writers doing this better than others, and we’ve still a long way to go. In this episode How Julia's passion for story came about as a child and her intrigue

A little Christmas story for you. Wishing you and your families a very Merry Christmas & Happy New Year.

In this episode, I speak to a man who for more than 25 years, has been researching, exploring and discovering for himself the steps men can take to instill lasting change, resulting in authentic men, connected relationships, happier families and stronger communities. He is the author of the book "Man Unplugged". He is John Broadbent. In this interview we explore the power of story in shaping our ideas of masculinity today, and how the stories we tell ourselves influence the way we live. John shares his thoughts on what’s challenging men today, and provides insight into how women can work to better understand and support the men and boys in their lives. We also explore the changing nature of ‘manliness’ and how this is being affected by society, current events and shifting priorities. In this episode: John's interest and passion for helping men understand themselves and become better men Why it's valuable for women to understand the men and boys in their lives The 3 distinct areas of the man cave The importan

In today's episode, I speak to the man who, with the help of a viral campaign, a kickstarter project and hundreds of random strangers, destroyed his Jeep. Yes he smashed it with hammers, ripped doors off with crowbars, shot it with metal tipped arrows and ripped the roof off with an excavator. He is Ashton Wood from IC3 Solutions. Ashton knows the power of social media first hand, and now runs a successful social media marketing company based on the Sunshine Coast in Australia. In this episode: Why some stories go viral online, where others simply go unnoticed The power of social media for small businesses How telling the right stories in the right ways on these channels can really get your business noticed Where storytelling fits within a social media marketing plan 3 Do’s and Don’t when it comes to storytelling on social media for small businesses   Links mentioned in the show:   IC3 Solutions on Facebook IC3 Solutions Destroy My Jeep   Free 3 part video course ‘Foundations – by Engage Video Marketing’. C

In this episode, I chat with Luke Brown. Luke is the founder of Our Family Film School, an online community that teaches everyday people how to shoot and edit amazing videos with their mobile devices. Luke's worked in Video & Multimedia Production for over 15 years on everything from TV commercials and short films, to filming huge corporate events and conferences and even sketch comedy.  But the videos he's most proud of are the videos he created with my kids. They’re not fancy videos shot on expensive equipment, they’re simple, but they tell their story and will always remind them of what the kids were like when they where little. In this episode: How Luke's passion for comedy got him into storytelling How technology has made it so easy to capture video of our family The issue of having content on our devices, but not doing anything with it Thinking about the content you are capturing and what you're doing with it If you don't do something with the content, you will eventually not be able to watch it Ho

My guest today has a diverse range of expertise working with clients to develop brand and digital strategy, social media, creative content, online advertising, and so much more. He is a gun-for-hire helping his clients understand their customers, and find the best ways to engage them with the right blend of creativity and technology. He is an executive level marketing consultant. He is Clint Wright from Converge Marketing. In this episode: The 3 areas that are the essence of marketing The importance of telling consistent stories across your marketing channels How to identify what stories to tell and where to tell them Some simple ways that anyone in business (small or large) can start marketing like the big guys Some examples of integrated cross channel storytelling Links mentioned in the show: Converge Marketing Converge Marketing on Facebook Clint Wright on LinkedIn Seth Godin's Purple Cow book   Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get start

This is a solo episode with Ben Amos where he takes us through his top 5 tips to better business storytelling to engage people to take action. In this episode: Story for a defined audience Story with purpose Story for the medium Story with conflict Story authentically   Links mentioned in this episode:  Episode 13 - The Story Cycle Process & Business of Story with Park Howell Episode 16 - Communicating a Brand’s Story through Video with Ryan Koral Episode 7 - How to Use Story to Grow Your Influence Online with Daniel Knowlton Episode 9 - Storytelling to Guide the Heart but Move the Mind with Patrick Moreau Episode 21 - Using Story to Attract Your Tribe with Sue Parker Episode 4 - 5 Tips to Uncover your Brand’s Story

In today's episode,  we’re talking Startups and Storytelling with the awesome Jess Thoms from White Lane Creative. Jess helps brands to articulate their purpose, ideate creativity, and curate community. She works to bring start-up and early stage businesses to life through developing brand strategy, content marketing, and community management. This is a really actionable and valuable episode guys so get your notepads or Evernote apps ready. In this episode What’s been happening over the last month or so on LinkedIn The importance of storytelling consistently and strategically for startups How a brand’s personality can be defined and highlighted through the stories you tell and how they are told The biggest mistakes that so many businesses make in their brand communications Having an internal strategy and document of brand persona for all staff to access Top 3 tips for better brand marketing   Links in this Episode White Lane Creative Xandra - Conversation Design Studio Jess on LinkedIn Frank Body Financial

In today’s episode I’m chatting with a guest who has published 18 picture books and two novels. He is a highly accomplished and awarded author and illustrator from the Sunshine Coast in Queensland. He is Peter Carnavas. Engage With Story often takes a more business or marketing focus when exploring storytelling so I’m excited to bring today’s interview to you as I speak with one of Australia’s best children’s authors and illustrators.  In this episode The power of story to engage young and old Where he finds inspiration for his work How beauty and sadness play a role in telling engaging stories The importance of not ‘dumbing down’ a story - even when you’re audience is pre-school aged.   Links in this Episode Website Peter's Facebook Page Sarah's Heavy Heart The Boy on the Page The Children Who Loved Books

Today’s guest is Mike Ganino. Mike has spent over 20 years in the hospitality industry helping to grow iconic brands like Potbelly Sandwich Shop, Lettuce Entertain You, Yum Brands, Pressed Juicery and Protein Bar -- where he was Chief Operating Officer. He is the go-to expert for brands looking to gain on their competitors by creating a great employee experience. He’s a passionate story artist, a keynote speaker, a coach, a consultant, and improv performer and an energetic, authentic and most excellent person. Amongst other things, we’ll be exploring how building a strong company culture and telling the right stories provides structure, direction and brings everyone in an organisation together towards a common goal. In this episode The power of crafting and communicating the right stories to build a strong corporate culture We break down the key things that so many in business are failing to do to foster strong teams Differentiate these key things in our industries I discover the mistakes I made in my brand

My guest today is someone who exudes energy and authenticity. She’s had a rich history in the corporate sector owning and running a national media training & recruitment agency, along with a wide ranging career across the sales and training services sector. She’s a CEO, a workshop facilitator, a storyteller and at times… a comedian. Ultimately, she’s passionate about helping people to thrive in their business and career, to play a more successful and enjoyable game by humanising the way we communicate and do business. She is Sue Parker - Founder of Dare Group Australia. In this episode How comedy and storytelling really are powerful tools to use in business and life We talk about the importance of relevance to really connect The walls are broken down as we explore how being vulnerable and telling stories that are maybe a bit hard to tell, is so incredibly powerful How the simple act of ‘asking questions’ can help us be better storytellers in business and in life. Links in this Episode Sue Parker on Link

Today’s episode is part 2 of a two part series continuing on from last week's Episode 19. In this series we’re unpacking the 7 Basic Plots that Christopher Booker wrote about in The Seven Basic Plots: Why We Tell Stories (2004) and I'm tying each plot back to examples of how these stories can, and have been used in brand marketing and advertising. Last week we looked at the first 3 plots - Overcoming the Monster, Rags to Riches and The Quest. Today we'll cover the remaining 4 plots. Now, these 7 Basic Plots are not the be all and end all, and it’s important to recognise that these plots often get mixed together, variations created, and subgenres formed. With an understanding however of these 7 Basic Plot points as a storyteller or marketer we can be empowered to embrace the plot, or plots that best suit our brand - and use this as a launching pad for developing a story creatively. In this episode The final 4 of Booker's 7 plots Voyage and Return Comedy Tragedy And Rebirth Links in this Episode The Seven

Christopher Booker wrote The Seven Basic Plots: Why We Tell Stories (2004) where he explains that “there are indeed a small number of plots which are so fundamental to the way we tell stories that it is virtually impossible for any storyteller ever to break away from them”. Today’s episode is part 1 of a two part series which will be continued to next week and Episode 20. Over the next two episodes we’re going to unpack these 7 Basic Plots that Booker wrote about, and importantly I’ll be tying each plot back to examples of how these stories can, and have been used in brand marketing and advertising. Christopher Booker’s 7 Basic Plot points don’t contradict The Hero’s Journey which we went through in Episode 11, but rather become another layer of story structure on top of that idea. And it’s these 7 Basic Plots that I’m going to start to explore with you in today’s episode. In this episode The first 3 of the Booker's 7 plots Overcoming the Monster Rags to Riches The Quest Understanding that each plot poin

Today's guest is LinkedIn Specialist, Karen Hollenbach. I organised this interview with Karen after seeing her present at the Australian Professional Video Producers' conference. Karen has been described as the 'LinkedIn Lady' and her business is Think Bespoke. She's a teacher, a qualified trainer and assessor and independent LinkedIn specialist and most importantly, a storyteller.   In this episode Using your LinkedIn profile to tell your story The 3 narratives in your business that are engaging How telling your story attracts the right people Karen's view of LinkedIn as a tool The importance of using story on LinkedIn Tactics to use storytelling on LinkedIn Two key questions before you spend any time on LinkedIn   Links in this Episode Think Bespoke website Karen on LinkedIn Karen on Pinterest - LinkedIn Headshots