Engage With Story

In this episode of the Engage Video Marketing Podcast, I’m going to share with you the audio of a recent workshop I did on “How to Engage Faster and Sell Better with Online Video.” I will give you an overview of how important video is in marketing today and jumpstart you on the items you need to take action on to be successful with your online video marketing. In this episode we cover: Ben’s story on how he started with video. Current statistics for video marketing. Things you need to think about to have a successful video marketing Online video in 2019. Strategy and tactics in using video. Interruptive marketing doesn’t work Approaching the 3 Stages of Marketing the right way. Defining your ideal customer Understanding the full funnel video strategy for your video and the 3 goals you need to work on. Links mentioned in the show Presentation Slides https://twitter.com/engage_ben (Ben Amos Twitter) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) Ben Amos Email https://www.linkedin.co

Episode 96 of the Engage Video Marketing Podcast will be all about LinkedIn Video. My guest is David Kilkelly of BlinkBack - a video production company based in the UK. David is the brains behind the LinkedIn Video Creators Course where he aims to help business owners grow their network and generate inquiries with LinkedIn Video. David will walk us through the massive opportunities that LinkedIn videos provide business owners today. He will give us tips for video engagement, creation and publishing for LinkedIn to get maximum exposure and results. In this episode we cover: David’s backstory and what led him to where he is now in the world of video. The type of content Blink Back creates for its clients. The role of video in the growth of businesses today. Distribution of video in social media platforms. Changes on the LinkedIn Platform we need to know about. The difference between how people engage on LinkedIn and Facebook. Individuals or businesses who should be publishing on LinkedIn. The opportun

In this episode, I’m bringing you 2 different interviews with recent founding member students of the Online Video Strategy Blueprint Course, my flagship online training program to help video producers become confident online video strategists to help get better results for your clients. As of the first week of June 2019, the course is open for enrolment once again. So right now until June 7th 2019, you can enrol in the course and start this journey to become a video strategist yourself. As a special listener offer, if you use ENGAGE100 you will get $100 off the full enrolment price for the course. Link: Online Video Strategy Blueprint Course  Susan Jimenez is an online video strategist who is also passionate about personal branding and storytelling.  In this episode, Susan shares her story of how the Online Video Strategy Blueprint has helped her position the work that she has done and how it has provided her with the tools, processes and strategies that enabled her to take her work and business to a whole

Episode 94 of the Engage Video Marketing Podcast is a solo episode where I talk about something I’m super passionate about. The world of video production for businesses is constantly changing and it’s no longer enough to be just making good videos. Solid strategies behind your videos are essential in video marketing today. In this episode, I will break down how to grow your video business this year as you transition into becoming more of a video strategist than a video producer. In this episode I cover: 3 truths about video production for business this year. Video producer vs. video strategist. The video marketing sweet spot for understanding video strategy in your business 3 Recommendations for video strategy business models to use in your business plans. Online Video Strategy Blueprint Course. Links mentioned in the show http://onlinevideostrategyblueprint.com (Online Video Strategy Blueprint Course) Support this podcast

Effective video marketing is about creating video for the right person and using it in the right way online to move people to take the right action and therefore get a return on your investment. In Episode 93 of the Engage Video Marketing Podcast, Founder and CEO of Wirebuzz, Todd Hartley, joins us to talk about the 2 most critical things needed in developing an effective video strategy - attention and relevance. Todd embraced the power of video early on and had spent the last decade mastering video marketing. He is now s well-known speaker in the field and the host of Video Marketing Mastery Podcast, a show that helps businesses find success in video. In this episode we cover: The interesting story of what led Todd into the world of video today. The biggest shift in the way people are using video online. Role of attention in using video and making decisions about how to use video in business. The importance of relevance in making video. Using analytics to create relevant messages for different custome

In Episode 92 of the Engage Video Marketing Podcast, Jeremy Vest, Director of Marketing at VidIQ, joins us for an interesting chat on using your YouTube channel to grow your audience and business. We discuss the key factors for growth and engagement on YouTube and how the VidIQ platform helps support creators in understanding and managing these factors. I am a proud user of VidIQ for all the strategies that we manage on behalf of our clients’ YouTube channels and I tell you, it’s a very powerful and easy to use platform. Jeremy is a video marketing strategist and has worked with many Fortune 100 companies and famous YouTubers. He is also the coach of several video marketers that you see and hear from all around the world. In this episode we cover: Jeremy’s story and what led him to where he is now with VidIQ. Biggest fundamental shift Jeremy has seen in the world of online video and YouTube. Essential things you can do to cut through and stand out on YouTube. The importance of the idea of community and

In Episode 91 of the Engage Video Marketing Podcast, Gideon Shalwick, the founder of Splasheo joins me as we explore one of the best ways to capture and hold the attention of your audience in your video content amidst the noise in the different social media platforms. More and more people are viewing video content without the sound enabled and this is where Splasheo comes in to help get attention to your videos. Splasheo is a video production service that creates captions for your videos to help build engaged audiences. In this episode we cover: Gideon’s story of what led him to the world of video marketing. A backgrounder on Splasheo. Common incorrect ways people are doing when they upload video and how to correct these. Engaging with different kinds of people on social media platforms. Problems with using native subtitle options on your videos posted on social media platforms. The benefits of using a good opening hook and headlines on video. 2 important things you want to achieve from your social m

In Episode 90 of the Engage Video Marketing Podcast, Visibility Coach Jenny de Lacy chats with us and shares her expertise on how leaders can get over their fears of going on camera and confidently deliver their business messages through video to effectively communicate their ideas, strengthen relationships and become visible leaders to clients and staff. Jenny has worked for over 25 years as a Learning and Development Consultant and Change Communications Expert. She coaches leaders on how to become visible leaders for their organizations and use communication more effectively, effortlessly and simply to grow their businesses. In this episode we cover: Story of how Jenny started working as a Visibility Coach. Common reasons why people are scared to use video to get their message out. Jenny shares the process of how she helps people identify and deliver their message. A client’s example of experiencing a shift in confidence after changing their approach to the delivery of their message. How to approach

How are you using YouTube to grow your business and reach your audience or clients? Episode 89 of the Engage Video Marketing Podcast is a solo episode where I share with you my 4-part method on how to supercharge your YouTube channel and give it an explosive start. Let me help you out and guide you through this process step-by-step today. In this episode we cover: What is the 4-step BOOM Method? Tips on the best ways to make your brand channel stand out. Making an awesome YouTube channel using algorithm and audience optimization Enhancing your user experience to engage your audience and get maximum conversion. Biggest mistake business owners make when using YouTube. Supercharging your channel using YouTube features to grow your audience. Links mentioned in the show Episode 71 - The Recipe for Your (Video) SEO Success with Kate Toon Episode 83 - Fueling Your YouTube Channel with Tom Martin https://twitter.com/engage_ben (Twitter) https://www.instagram.com/engage_ben/ (Instagram) Email Convert

In Episode 88 of the Engage Video Marketing Podcast, we chat with Simon Banks - author, video producer, owner & founder of Tallboy Communications - to talk about how to get video right. Video can be so overwhelming for many businesses today and many find it easier to not take action or take the wrong action. This then leads to failure in their video’s return on investment. Simon has over 30 years of experience with the media industry. He has run Tallboy Communications in London, UK for 15 years. They have successfully built their company to become an award-winning corporate video communication agency, delivering thousands of high-quality video for many companies. In this episode we cover: What led Simon to the world of video and video strategy. The biggest confusion or struggle that businesses go through today regarding starting to use and spending on video. How he approaches conversations with clients to help them overcome thoughts about return on investment for videos. How the shift of providing creat

In Episode 87 of the Engage Video Marketing Podcast, we interview Chris Strub, a travelling mobile storyteller with a passion for working with non-profit organizations. He is known as the Giving Day Guy who drives measurable increases in online donations for non-profits by hosting and producing live video content. I met Chris in Social Media Marketing World in San Diego and when I heard about his story I just knew I had to bring him to chat. He shares with us how he helps raise millions of dollars for hundreds of charities through live streaming video. We also unpack what makes these events so impactful in moving people to take action and what you can do in your own business or non-profit to grow your own reach and impact. We will also learn more about his equipment and the tools he uses for his live streaming started and the gear you’ll need to get you started. In this episode we cover: What led him to what he’s doing today in the world of live video in the non-profit space. Where are non-profit organiza

In this solo episode, I will be sharing an audio recording from my first ever YouTube live video. I will share my top 3 takeaways about what’s working right now in the world of online video strategy from the Social media Marketing World 2019 Conference which I recently attended in San Diego. In this episode we cover: First takeaway: Focus your strategy on where the attention is. What platforms should you use? How can it help your business? Second takeaway: Using LinkedIn Live. Why and when do you need to consider using it for your business? Third takeaway: Using YouTube Live. What are the benefits? Links mentioned in the show https://twitter.com/engage_ben (Twitter) https://www.instagram.com/engage_ben/ (Instagram) Email Foundations Video Course Support this podcast

In the previous episode, we talked about the 5 buckets of metrics that you need to pay attention to in your video strategy. In this episode, we take things one step further as we deepen our knowledge in understanding the metrics that matter for each video in your strategy. In this episode we cover: 4 goals in a full funnel video strategy: Brand positioning, Social engagement, Conversions, Delight. Understanding the 4 goals, the metrics we can use to measure our goals and the metric buckets these belong to. How to look at your data to determine the effectiveness of each video and apply this to videos to drive a desired specific action. Links mentioned in the show Episode 84: The 5 Video Metrics Buckets http://engagevideomarketing.com/episode58 (Episode 58: A Full Funnel Video Strategy) Foundations Course Support this podcast

Albert Einstein is quoted as saying, “not everything that can be counted counts and not everything that counts can be counted.” And this is so true when it comes to implementing an effective online video strategy. In this solo episode, we will talk about the five types of metrics that you need to pay attention to in your video strategy. With all the data available to us through online marketing, I will show you which metrics matter the most for each strategic video and how these metrics align to the desired goal for each video to better measure results. In this episode we cover: 5 Buckets of Metrics: Reach, Engagement, Conversion, Retention and Audience. Definition of each metric. Discussion of main metric or metrics to measure for each bucket. Next episode: unpacking how to understand which metrics bucket to pay attention to at different stages of your video funnel. Links mentioned in the show https://twitter.com/engage_ben (Twitter) https://www.instagram.com/engage_ben/ (Instagram) Email Convert

Channel Growth Expert and YouTube Strategist Tom Martin of ChannelFuel.co joins us in this episode to talk about fueling and supercharging your YouTube channel in 2019. With over 1.9 billion subscribers and over a billion hours per day of video watched online, how will you tap into the power and reach of YouTube to effectively grow your business? In this episode, we will talk about ways to grow your business and channel. We also unpack what to and what not to do when growing your own YouTube channel. Tom shares his story on how he came to be the brains behind the growth of YouTube channels for popular TV shows such as Dr Who, Top Gear, The Office and more. In this episode we cover: Tom’s journey and what led him to work in the world of YouTube. The changes and shifts in the YouTube platform over the years. How does watch time affect the growth of a YouTube channel? Tactical advice on growing and supercharging your YouTube channel. Specific ways to encourage people to watch more of your content. Sugges

Zach Jordann an award-winning producer and storyteller joins us in this episode to talk about his passion project - My Alzheimer’s Story. The mission of this project is to raise awareness and provide support to those affected by Alzheimer’s through video and story. They aim to collect 10,000 stories to create the world’s largest collection of video stories on Alzheimer's. Zach, who is an Executive Producer at Joe Digital and the Co-Founder of the My Alzheimer’s Story Project, has an impressive background on creating and developing video content experiences and has worked with prominent brands and platforms such as Coca-Cola, Nike, Hasbro, Microsoft, Vevo, and WebMD to name a few. In this episode we cover: Zach’s story about his journey into the world of video and his current involvement with the My Alzheimer’s Story Project. The story of how they started their documentary, the experiences they had and how they released the video. The successes and challenges of video in achieving the goal of raising awar

Daniel Glickman - CMO of the video creation platform called Wave.video joins us as we talk about creating branded video content that stands out amidst all the noise in social media. Video on social media has now become a staple for businesses who want to engage their audience in these channels and grow their business And to create the impact they want, they need to create engaging videos that integrate natively into posts, ads, stories across different platforms on a regular basis. Wave.video is a business that helps businesses create branded social video easier, better, faster and cheaper. In this episode, Daniel walks us through how we can better create effective videos that stand out without being overwhelmed and spending too much money, time and effort through their platform. In this episode we cover: Daniel’s backstory and how he started working with Wave. What is Wave.video and what does it enable people to do? The problem that wave.video is solving for many content creators and business owners. H

In this solo episode, Ben gives us a sneak peek of his recently launched course, The Online Video Strategy Blueprint, by sharing with us the audio of one of the video lessons in the course about approaching video content production from a strategy-based mindset. The Online Video Strategy Blueprint Course is intended for video producers and content creators who want to get better video results for themselves or their clients by being more strategic. Course enrolment is still open until February 14, 2019. To learn more about the course, please visit onlinevideostrategyblueprint.com and get a $100 discount if you sign up this week by using the coupon code: engage100 In this episode we cover: The traditional process of video production. 2 critical processes that should take place in an effective online video strategy - strategy design & strategy management. The 3 step process of a strategic approach to video - planning, producing, and implementing What is the video marketing sweet spot? Inverse rule to str

This week, Ben is opening the doors for enrolment to his first online course entitled The Online Video Strategy Blueprint. And in this episode, he tells us more about the backstory on how he arrived at this point in his career. He shares his journey with us from changing the way he created content strategically to get results for his clients 6 years ago, launching the Engage Video Marketing brand 3 years ago, writing an ebook, creating a webinar series and a coaching program called The Online Video Strategy Blueprint Bootcamp to, now, launching his Online Video Strategy Blueprint Course. He also shares two audio clips from his free training released last week entitled The Rise of The Video Strategist which is about how to strategically produce video and the 7 elements critical to the success of an online video strategy and how they all work together. The Online Video Strategy Blueprint Course will be on sale today, February 5, 2019 for 10 days only. For more information or questions you may visit the website

Doug Darling, Executive Director and Founder of Tripwire Media Group - a video and animation company, joins us in this episode as we talk about the importance of educating and helping clients grow their business by creating effective and impactive videos with the end in mind, not just shooting great video. Doug is a Video Producer & Strategist from Winnipeg Canada. And in 2019, he’s making a deliberate and important shift to ensure the work they do is getting results. He gives his clients a better understanding of how video works through the science of storytelling and strategy behind the video - an important paradigm shift for video creatives. Doug was one of the members of my online video strategy blueprint program. In this episode Doug’s story and what led him to where he is today. A background on his business services, the type of clients he serves, and what clients are coming to him for. The key shifts and changes he has seen in the work they are doing. The role of science and biology behind video s