Engage With Story

In this episode I talk to Hope Horner, CEO of Lemonlight and a three-time entrepreneur that has been featured in Inc.'s Top 25 Entrepreneurs to watch in 2017, Entrepreneur's 11 Marketing Experts that Could Changes Your Business, and Pepperdine’s 40 Under 40. Lemonlight is an LA based business that produces and distributes branded video content at scale. In this episode, we explore how the business industry is changing as a result of brands and businesses changing requirements for more video - faster and at a larger scale. In this episode What led Hope into Lemonlight and the world of video marketing Lemonlight - what they do, how and when they started The biggest shift that online video has undergone in the last 5 years Video as an effective medium and an important part of the digital marketing mix of businesses today Challenges for businesses and how they can successfully cut through the noise How video fits in the full funnel video strategy Hope’s take on the delight stage of the strategy The biggest mista