Reputation Revolution - Diy Personal Branding For Aspiring Thought Leaders

This week's episode focuses on the story of 'cyber cop', Susan McLean. Susan is a world-recognised leader in the area of cybersafety and young people. She was the first Victoria Police Officer appointed to a position involving cyber safety; she has dozens of certifications, and has spoken at over 1,000 schools all around Australia. Thought leader journey In this wide-ranging podcast chat with Trevor Young, Susan discusses her journey from police officer to thought leader, touching on a range of topics including: the importance of standing your ground on issues you believe inbuilding a profile through the mediaworking with journalists and producershow to use Twitter to expand one's influencethe differences between Twitter and Facebookworking with partners to reach a broader audience. Susan also unpacks the commercial side of her personal brand, explaining the various strands, or arms, of her business. Plus she tells the story of being caught up in the Barcelona terrorist attack several years back, and

This week's episode of Reputation Revolution takes a deep dive into LinkedIn and how thought leaders and professional experts can leverage the platform to build their profile and generate more leads for their business. Our featured expert guest is author, social media speaker and LinkedIn marketing coach, Adam Franklin. Adam, who's CEO of Bluewire Media, helps consultants win new clients and grow their pipeline on LinkedIn. In his discussion with show host Trevor Young , Adam walks us through the same process he takes his clients through in order to generate meaningful business leads using the social media platform in just 20 minutes a day. Adam and Trevor cover the following topics: General update on LinkedIn: what's working today on the platform (and what's not) - social interaction, organic reach, video views, new features such as documents and live-streamingWhy Adam has decided to double-down on LinkedInHow to identify people to connect with using the platform The nurturing process of taking people

"And now with social media being so huge, you've got to show up authentically. You've got to know who you are and just be real with people. And it doesn't matter if you're a college student, if you're a millennial who's hitting the workforce. If you are a CEO, your personal brand, you have the power and the control of how people are going to digest you, how they're going to take you in. You have that power." - Jonathan George. As CEO of JG Entertainment, Jonathan George has spent the past 20 years creating rockstar brands for celebrities, entrepreneurs, and influencers with over 150 million online followers. Known as “The Human Hitmaker”, Jonathan's strength is to identify and extract people’s greatest untapped assets and brand it into rockstar status for their highest potential of authority, impact, and success. In this conversation with Trevor Young, Jonathan touches on a range of topics and ideas, including: his origin story, going from the depths of "I'm not good enough" to becoming "The Human Hitma

Lauren Kress aka 'The Business Scientist', joins the PR Warrior Trevor Young to discuss what it takes to build a memorable market-leading personal brand in the B2B space. This is a broad-ranging conversation that touches on topics such as: self-confidence and the various roadblocks involved in putting oneself "out there"understanding what you want to be known forthe importance of publishing original content that does justice to your personal brandwhy LinkedIn is a critical platform for aspiring B2B leaders (and let's not forget the role that Twitter can play also)leaving the employ of a well-known brand (but continuing to make that business part of your personal brand identity)batch-production of content: getting knowledge and expertise out of your head to share with the marketplaceutility content vs leadership contentwhich media formats should you concentrate on?getting some early wins on the marketing board and building from there Lots of bases covered folks! If you operate in the business-to-busines

Bec Evans is a self-confessed writing productivity geek. As a co-founder of Prolifiko, Bec and her husband Chris help writers become more productive so they can focus on finishing the book they've started. Prolifiko provides 1-on-1 productivity coaching for writers as well as online coaching courses and plans for groups and individuals. Now, we know that writing a book can do wonders for leaders, academics and professional experts in terms of boosting their authority in the marketplace. And with all the various self-publishing tools, services and online marketplaces available to authors, there has never been a better time to publish a book. But getting one written and 'out the door' can still be challenging, especially for busy professionals. Sometimes, the biggest enemy facing the author is the author themself! In this chat with Trevor Young, Bec covers the various internal and external roadblocks authors often encounter when writing their book. These can include: procrastinationimposter syndromelack

You're on a mission – to do things differently, to make an impact, to reach further and be brilliant in the process. You're determined, there are few who can keep up with you as you make leaps and bounds. Welcome to world of Leanne Woff, founder of Audacious Empires, a company that provides "badass business management for empire builders". In this broad-ranging conversation, Leanne and host Trevor Young dig into multiple topics associated with building a personal brand-based business, including: engaging with people on social mediarepurposing content for maximum resultsextracting the value from your public voice - managing and marketing your speaker brand; online courses and coaching programs; mastermind groups and paid membership communities. CONNECT WITH LEANNE: WebsiteInstagramFacebook

On this week's episode of the Reputation Revolution podcast, host Trevor Young chats with Dr Emma Beckett, a food and nutrition scientist with the University of Newcastle, who uses social media effectively to generate interest in, and discussion around, all things nutrition. Emma's mission is to empower people to make their own decisions around food and nutrition, whether those be healthier decisions or happier decisions. Interestingly, a key outcome of her social efforts, particularly on Twitter, is interest from mainstream media, resulting in editorial coverage, including interviews on radio and national television. Emma says: "... sometimes it comes from ... I do a little rant on Twitter and a producer will send me a message saying instead of a Twitter rant, that could be a nice little piece on my show." We discuss how Emma injects her personality into her micro-content, blending nutrition tips with food-inspired dresses and earrings to reinforce her message.  Emma's catch-cry? "Come for the fashio

This week's guest on REPUTATION REVOLUTION is Suzy Jacobs, founder of Activator Academy is an online learning hub for entrepreneurs and leaders who need to cut through the chaos and make BOLD decisions with clarity and confidence. When you begin your personal brand journey, it’s important to get the foundations right. Your values form a core part of those foundations. Suzy’s message is an important one, let’s hear it now. CONNECT WITH SUZY: WebsiteActivator AcademyTwitterLinkedIn Welcome to Reputation Revolution. This is the podcast where we help individuals like you to establish your voice in the marketplace, enhance the credibility of that voice, extend the reach of your story and your message and, finally, extract value from your efforts in building a meaningful personal brand that's both recognised and respected. Now, on with the show.

Thank you for joining us here on Reputation Revolution, the podcast that’s all about growing your sphere of influence and creating more IMPACT by building a credible personal brand that’s recognised and respected for all the right reasons. During the course of the last two episodes, we looked at the need for emerging thought leaders to put themselves out there - to stand up, have an opinion, establish our voice - and the need to create content to reinforce and amplify that voice. We looked at live streaming and public speaking; in this episode, we focus on producing video using the smartphone. Video is a powerful tool in enhancing the credibility of your voice and extending the reach of your story and your message. In short, if you want to build a credible profile and trusted reputation in the marketplace, video should definitely be on your content creation radar. Host Trevor Young, aka 'The PR Warrior',  walks us through the types of videos that can help build thought leadership for one's personal bran

In the previous episode of REPUTATION REVOLUTION, we focused on the importance of content and the role it played in building a personal brand of substance and meaning. In this episode, we extend that theme, with emphasis on public speaking. According to Psychology Today - our fear of standing up in front of a group and talking is so great that we fear it more than death, at least according to some surveys. Yowzer! But public speaking also provides professional experts and aspiring thought leaders with a tremendous opportunity to build personal brand visibility, influence and trust. Indeed, if you're any good at it, speaking can become a solid source of revenue. In short, public speaking is an important cog in a business leader's reputation marketing arsenal. Many of us might not like getting up on stage to present to an audience, but there is no doubt it's a powerful medium to grow your influence and create more impact for your personal brand. In this episode, host Trevor Young, aka 'The PR Warrior',

Welcome to Reputation Revolution, a podcast that’s all about growing your sphere of influence & creating more IMPACT by building a credible personal brand that’s recognised and respected for all the right reasons. In this episode, host Trevor Young - AKA 'The PR Warrior' - focuses on the importance of content and the role it plays in building a personal brand of substance and meaning. Specifically, if you want to build a personal brand that’s known, liked and trusted - that’s front of mind with your target audience and talked about in a positive way in the marketplace or community in which you operate - if you want more recognition, influence and impact in your professional life - you need to try new things, as well as put yourself out there by publishing original content. In the live-streaming trenches with Tristan White After setting the scene, Trevor is joined by TRISTAN WHITE, a successful entrepreneur who runs one of Australia’s largest physiotherapy practices, The Physio Co, which has been liste

Building something of substance off the back of your personal brand – a body of work, a flourishing business, or kickstarting a movement of sorts – takes serious effort. Yes, creating original content and publishing it on the web is crucial. Yes, being on social networks and connecting with like-minded people from your city, your country, and around the world – that’s important too. But most of all – the most critical thing – is to stand for something. What do you stand for? *** PLUS *** Steve Sammartino is in the Reputation Revolution house. Steve is a leading futurist, best-selling author, media commentator and keynote speaker, having presented to over 200,000 people around the globe. His background is very eclectic. Some of his projects have earned over 20 million video plays on YouTube. He has sent a Lego space shuttle into the stratosphere and helped create a Lego car that runs on air. As you do! In this chat with host Trevor Young, Steve explains the importance of listening to your audience.

Mark Masters runs You Are The Media (YATM), a thriving marketing and media training and learning community based on the south coast of England. YATM started as a weekly newsletter in 2013 and has developed significantly since, growing to include a monthly lunch club event, a blog and podcast combo, an active Facebook Group, plus an annual conference and associated workshops. A constant theme of YATM has been a philosophy Mark has developed around what he calls an 'owned media mindset'. According to Mark, everything he stands for is to help businesses take ownership of the spaces that are theirs. Once a business has complete control, they can build an audience and then monetise, he says. In this episode, Mark and host Trevor Young explore the theme of community, and what it takes to build one over time. Mark walks us through the YATM story, breaking down lessons learned along the way, finishing up with a few tips on how people can build a community around their personal brand. Links: FOLLOW MARK ON T

We're back from a hiatus! Seasoned PR and communications practitioner - author, speaker and social broadcaster - Trevor Young aka 'The PR Warrior' - walks us through his Personal Branding Universe. These are the elements that flow from the four pillars of personal branding for professional people: (1) ESTABLISH your voice (2) ENHANCE the credibility of your voice (3) EXTEND the reach of your voice (4) EXTRACT value from your voice. Connecting the many dots of building a sustainable personal brand - welcome, to the Reputation Revolution - 2020 style! If you want to grow your INFLUENCE and create more IMPACT in the marketplace, this is the podcast for you!

Bumper episode time folks! As we draw closer to the 150th episode of the Reputation Revolution podcast, we thought we'd take this opportunity to dig into the vaults and bring to you some fantastic guests from our first one hundred shows. This episode comes in three parts: PART 1 - Unleashing the power of purpose PART 2 - Capitalising on the myriad opportunities to build and connect with an audience PART 3 - Hand-picked tips from global experts I told you, bumper, right? So we've dusted off some professional experts and thought leaders just for you, including: Richard SauermanLucy WhittingtonKaren GuntonLisa PetrilliDarren RowseDonna PapacostaDavid M. HobsonSimon MossmanLoren BartleyJoe PulizziAnn HandleyJoanna Penn Richard, Lucy, Karen and Lisa share their thoughts, ideas and stories around authenticity in personal branding and the importance of thought leaders being aligned to their purpose. Darren, Donna, David, Simon and Loren cover blogging, podcasting, LinkedIn, media relations and Facebook. A

We are in the most dramatic human transformation the world has ever seen. We are currently transitioning from the industrial age to the social age, where technology is getting more advanced by the day, both augmenting and, in some cases, replacing humans. According to global credibility expert MITCHELL LEVY, this shift can either boost you and your business or cause you to disappear. What will it take for you to succeed? What can you do to be seen and be heard? Being recognized as an expert or a thought leader is a key factor for success, Mitchell says. The Internet has given everyone a microphone, and there's a lot of noise out there. With so many choices, you need to be recognised as someone who can help others with their pain points. Mitchell says you do this through thought leadership. Thought leaders are recognised experts in their field. No matter which industry you’re in, if you’re a thought leader, others will look to you to solve their problem, he says. In this episode of REPUTATION REVOLUTI

Share your knowledge, increase your impact and influence by writing and publishing your own business book! Writing and publishing a book is a goal for many aspiring thought leaders, but it requires plenty of planning to ensure you get the most value from your efforts. In this 'from the vault' episode, Trevor Young chats with Jaqui Lane, who is a corporate storyteller, business historian, biographer and experienced book coach. Jaqui runs the Book Adviser, an 8-step, 12 month program for planning, writing, publishing and selling your business book for non-executive directors, business owners and consultants. Asking questions Writing a business book involves a lot of research, interviewing and exploring, reading, taking notes, listening and asking questions. Quite frankly, Jaqui says, there’s not a lot of writing that goes on in the initial stage of writing a business book. In particular, there are some key questions you need to ask before you start putting words on paper. Trevor and Jaqui also spend a bi

Tristan White’s story started like many others. He had a dream to work in a job that inspired him. He didn’t find that job, so he created it. In 2004, The Physio Co (TPC) was born with one team member: Tristan White. In the thirteen years since, TPC has become a remarkable healthcare success story based upon fast growth and a thriving, systemized company culture. Tristan’s obsession with creating an inspiring place to work for himself and others has resulted in more than a decade of learning, testing and refining.  Engaged community Today, as well as helming the 150-employee The Physio Co business, Tristan is a speaker and an author who is steadily building an engaged community via his blog, podcast, weekly newsletter and social media. In this interview with Trevor Young, Tristan discusses how has evolved his story and message since publishing a book two years ago, and how surveying his audience uncovered some interesting insights that have changed the way he thinks about content creation and distributi

Jeremy Krause drops into the Reputation Revolution virtual studio from Visual Domain, one of Australia's fastest-growing video production companies, to chat all things video marketing. With video expected to form 98 per cent of all global internet traffic by 2020 - and Facebook predicting that 96 per cent of its feed will be video by the same year - the message is clear: neglect video at your peril. In this episode, Jeremy discusses how professional experts and thought leaders can leverage the power of video to build recognition and authority for their personal brand. Jeremy's chat with host Trevor Young covers such things as:  why video needs to entertain, educate and engagewhen do you need a 'signature' video for your personal brandcutting through with video that's raw and authenticusing video to build a personal brand storyleveraging the power of video for social mediasave time and money by producing short videos in batchestips for better on-camera performancetopic and format ideas for thought leaders

When she's not searching for the latest pop-up restaurant or drinking coffee at her favourite Melbourne haunt, Kate Ware helps business owners create digital marketing strategies that sell their products and services and boosts their reputation online. In this wide-ranging chat on all things social media, Kate and host Trevor Young cover such points as: The best social channels for thought leadersWhy Twitter is complementary to LinkedInThe rise of private online communitiesRobust discussions a sign you're on the right social media pathHow Twitter has cleaned up its act & is now more user-friendlyHow to effectively use Twitter listsWhy LinkedIn is the most exciting platform for thought leadersMaximising LinkedIn for all of its featuresWhy direct messaging is the most powerful function of LinkedInThe power of micro-stories & raw 'in the now' video on LinkedInThe opportunity that comes with responding to comments on social mediaDon't be afraid to have a point of view, especially around topical issues r