Reputation Revolution - Diy Personal Branding For Aspiring Thought Leaders

Lauren Kress aka 'The Business Scientist', joins the PR Warrior Trevor Young to discuss what it takes to build a memorable market-leading personal brand in the B2B space. This is a broad-ranging conversation that touches on topics such as: self-confidence and the various roadblocks involved in putting oneself "out there"understanding what you want to be known forthe importance of publishing original content that does justice to your personal brandwhy LinkedIn is a critical platform for aspiring B2B leaders (and let's not forget the role that Twitter can play also)leaving the employ of a well-known brand (but continuing to make that business part of your personal brand identity)batch-production of content: getting knowledge and expertise out of your head to share with the marketplaceutility content vs leadership contentwhich media formats should you concentrate on?getting some early wins on the marketing board and building from there Lots of bases covered folks! If you operate in the business-to-busines