Reputation Revolution - Diy Personal Branding For Aspiring Thought Leaders

This week's episode focuses on the story of 'cyber cop', Susan McLean. Susan is a world-recognised leader in the area of cybersafety and young people. She was the first Victoria Police Officer appointed to a position involving cyber safety; she has dozens of certifications, and has spoken at over 1,000 schools all around Australia. Thought leader journey In this wide-ranging podcast chat with Trevor Young, Susan discusses her journey from police officer to thought leader, touching on a range of topics including: the importance of standing your ground on issues you believe inbuilding a profile through the mediaworking with journalists and producershow to use Twitter to expand one's influencethe differences between Twitter and Facebookworking with partners to reach a broader audience. Susan also unpacks the commercial side of her personal brand, explaining the various strands, or arms, of her business. Plus she tells the story of being caught up in the Barcelona terrorist attack several years back, and