Reputation Revolution - Diy Personal Branding For Aspiring Thought Leaders

As a communication coach, Trisha Lewis helps her clients remove barriers to success and unleash their full potential. Part of her role is to help people manage their 'inner critic' and overcome what's known as 'Impostor Syndrome' Trisha describes Impostor syndrome as an irrational and pervasive feeling of self-doubt. A sense that you are getting away with it - you are a fraud and you will be found out soon! Putting success down to luck rather than your skills. Comparing yourself to others and having a sense that everyone else has got it together - and they will realise that you haven't. Imposter Syndrome is very common amongst professional experts, emerging thought leaders, speakers, authors and entrepreneurs. Indeed, it's a major barrier that often stops smart and passionate people from publishing their own content, sharing their stories and ideas in public, getting up on stage and speaking, and positioning themselves as a go-to informational resource on a particular topic. As Trisha says: Don’t spend t

Ronan Leonard works with professional experts and thought leaders to get the most out of their ideas and intellectual property. More specifically, through his business Eccountability, he helps people create global online virtual mastermind groups. Part of Ronan's process is to people how to find their niche 'white space', drawing out and amplifying their hidden genius, and then packaging it up so they can automate the process and achieve a predictable income. In this chat with Trevor Young, Ronan provides his definition of a thought leader. "It's not enough to be a subject matter expert," he says. Ronan also unpacks masterminds, a concept that has its genesis in Napoleon Hill's 1937 classic book, Think and Grow Rich. A mastermind group is designed to help people overcome challenges with help from the collective expertise and skill-sets of others. A group might meet monthly, weekly, or even daily to receive support, provide advice, share resources, and tackle problems together. According to Ronan, succe

‘Thought leadership’ can be quite a nebulous concept, says Trevor Young aka The PR Warrior: consultant, author, speaker and host of REPUTATION REVOLUTION. In this solo riff, Trevor says simply telling people you’re a thought leader doesn’t necessarily make you one. That said, there’s certainly nothing wrong with aspiring to become a thought leader in your industry, profession, discipline or community. Trevor says that to become a thought leader today, you don’t need to rely on the gatekeepers e.g. the media, or book publishers: "You can become your own media channel, and you can publish your own books and distribute them globally," he says

Mary Henderson is a personal branding specialist based in Melbourne, Australia. She helps coaches, consultants, business owners and corporate executives define their personal brand and convert their expertise into a business solution that solves a complex problem. In this wide-ranging chat with Trevor Young, Mary  Building a personal brand that can be commercialisedContent is not IP; it needs to be turned into a methodologyThe importance of mastering one craft to position ourselves as an authority in that particular spaceWhy you need to understand your 'end-goal'Having an agile mindset is "absolutely critical"Content is king, "but volume content is a whole new level" Mary's LinkedIn video strategy Mary also unpacks her LinkedIn content strategy, which is really starting to pay dividends for her profile and her business. Video is her go-to media format, and she breaks them down into themed series She started with daily videos: "The engagement has been fantastic ... some posts reach 5000 views, ten, twen

Technology is enabling more and more thought leaders to turn their knowledge, expertise, ideas and insights into bona fide businesses.  Often times they're making the jump from the corporate cubicle into full-blown entrepreneurship. And it can be scary! In this episode, Trevor Young chats with Steve Glaveski who is the author of the newly-released book, Employee to Entrepreneur, and host of the long-running podcast, Future Squared. In this wide-ranging chat, Steve chats about: the importance of playing 'offence'avoid 'analysis paralysis' by experimenting quicklypersistence and patience will trump everything: not taking 'no' for an answerthe importance of getting 1% better every dayproductivity, and why we're 5 times more effective when we're 'in flow' (optimal state aka 'deep work')the process of writing his new book Employee to Entrepreneur (50,000 words in 10 days!)what it takes to get an article published in Harvard Business Review (after 18 months of trying!)how to use content to differentiate yoursel

Matt Desmier describes himself as a "branding chap", "competent conference and event speaker", "connector of dots" and "consummate networker".  Many moons ago Matt trained as a designer, spending five years at one of the world’s best specialist art schools where he learned how to be curious. It was this curiosity that has informed every aspect of Matt's professional career ever since. He's been an innovation advisor, a design management consultant and a branding strategist. He's run incubation centres, European-funded programmes and workshops, led big teams, small teams and no teams; he's staged big events, small conferences and parties. But at the heart of everything, Matt's a marketer who sees the world a little differently. He and his team have worked with a range of impressive organisations, including the UK’s largest crowdfunding platform, the UK’s most respected insurance company and a global leader in mapping technology, helping them discover their voice, grow their audience and develop products an

Heath Evans is Marketing and Communications Manager at the Melbourne Accelerator Program (MAP) at University of Melbourne. He's also a coach at Seth Godin's altMBA, and co-founder of one of Australia's leading providers of personalised sports trading cards, Future Talent. With a background in PR, marketing and entrepreneurship across sectors such as nonprofit and elite sport, Heath has built up a truckload of experience for someone who is still young and in the early stages of their professional life.  Seth Godin's altMBA In this episode, Heath tells how he was selected as one of 100 people worldwide to participate in the 13th in-take of altMBA (altmba.com), a 4-week online workshop designed by Seth Godin for managers, leaders and high-performing individuals who want to level up, lead, and become effective agents of change.  At the completion of the course, Heath was awarded the Abernathy Award for his cohort. The altMBA awards are given to one student in each cohort, someone that their fellow cohort pe

In this, the second last episode for the year, host of the Reputation Revolution podcast, Trevor Young, sweeps across the key social media channels - Facebook, Twitter, Linkedin etc - plus looks at the state of blogging, online video and podcasting. If you're a professional expert or leader looking to gain an edge in the reputation-building stakes in 2019, this episode is for you!

Helen Blunden is a modern learning practitioner with over 24 years experience in the corporate world. She helps professionals build their digital skills, capabilities and networks so they stay up to date in their field, industry or profession especially when the world and our workplaces are changing around us. Helen says her "unique super power" is that she practises what she preaches when it comes to social media for networked learning. A self-confessed introvert, Helen explains how she experiments with social media and digital tools as a way of staying professionally relevant, even though putting herself out there on the web gives her the "heeby jeebies". In this conversation with Trevor Young, Helen touches on a variety of topics, including: the early days of blogging and TwitterSnapchat, vlogging and learning through experimentationshowing and sharing the process of your work, and the opportunities that come from that, including exposure to new thinking and connections made with like-minded people ar

Nic Hayes runs Media Stable, a company that connects thought leaders with traditional media outlets wanting experts to comment on topical issues. Given his company represents 450 professional experts, Nic is well placed to see both sides of the media exposure coin: (a) what does the media want in an expert commentator, and (b) what can experts do to make themselves a more appealing interview subject for journalists and broadcast media hosts. Add value In this wide-ranging chat with Trevor Young, Nic explains how journalists, editors and producers are constantly on the lookout for expert talent, thought leaders who can add value to the stories they're pulling together for their audience. He says understanding the media outlet you're pitching too is crucial, so too is having a strong news hook that will grab the journalist or producer straight away. Other tips from Nic: Make yourself available! Professional experts are very busy people but they still make the effort to take the media's calls at a moment's

Kim Skubris has been a broadcast news journalist, mostly with the Seven Network in Australia, for 25 years. During that time, she has reported on some of the country’s biggest stories, including Schapelle Corby and Daniel Morcombe, and covered numerous natural disasters locally and internationally. Today, in addition to being a journalist, Kim is a speaker, MC, media and keynote trainer who helps business executives and thought leaders master their message and build connection with their audience. Kim believes everyone has a story to tell, but too many people are silenced by self-doubt and naysayers. "My mission is to lead with the heart in everything I do and bring value to the person, group, organisation or audience I am lucky enough to work with," she says. In this interview with Trevor Young, Kim discusses: the importance of simplifying your story without distorting the factswhy mastering your message is about getting to the heart of what drives you - it's not just an elevator pitchthe power of pass

This week on Reputation Revolution we dig into the vault to bring you an information-packed compilation of previous guests addressing topics such as blogging, podcasting, Facebook, LinkedIn and media relations. Today, we have numerous communication channels at our disposal. Which ones should we be using, and why?  Darren Rowse, Donna Papacosta, David M. Hobson, Simon Mossman and Loren Bartley provide their expert advice for aspiring thought leaders. If you'd like to check out these expert guests further, here are the links to the full episodes: 062 Kickstarting your blog with Problogger Darren Rowse 078 Podcasting for thought leadership with Donna Papacosta 090 The media comes calling ... now what? Interview with Simon Mossman 055 Growing your professional influence using LinkedIn with David M. Hobson 043 Using Facebook to build your personal brand with Loren Bartley

Your brand is your strength, says Sydney-based 'Human Brand Futurist’, Scarlett Vespa. Scarlett, or 'Mrs V' as she's known, is a speaker and presenter who helps executives, leaders and entrepreneurs build the best version of themselves. Scarlett believes our own humanity is the key to a successful tomorrow and sustainable future. Finding your brand is finding the essence of who you are that gives you your strength and protection, she says. In this wide-ranging chat with Trevor Young, Scarlett discusses: The importance of laying the foundations of your personal brand: you can't step forward until you have clarity around the essence of who you are and what you stand for.How the obstacles that hold us back can in fact be a "cherished gift, in fact it's something where our gold is most of the time laid".Trust and values is all the currency that there is in the future.How AI and automation will replace many jobs in the future.Future-proofing your career by unlocking the value you bring to the table: what is y

Reputation Revolution host Trevor Young swaps seats with Brendan Keogh to chat all things content marketing from a PR perspective. Professional experts have everything they need today to become their own media channel and build and communicate directly with an audience of fans and supporters of their work. Trevor talks about the importance of building out the VITAL pillars of your brand. VITAL stands for: VISIBILITY - raising awareness of your brand, cause or issue by establishing and maintaining an active, respectful and visible presence in the marketplace or community in which you operate INFLUENCE - creating behavioural change by motivating people to take a specific course of action, individually or en masse TRUST - building reputation by growing the bonds of trust between your entity and its ‘publics’ (the people who matter most to the success of your business, cause or issue) ADVOCACY - growing and nurturing a solid base of champions, enthusiasts and allies of your brand, people who will talk posi

Steve Vallas, the founder of Honey Digital, is quietly but surely making his mark in the Blockchain technology space. A qualified lawyer with a background in business strategy and digital marketing, Steve is developing a reputation as the Blockchain go-to guy in Australia. He has done this through relentless self-education, as well as proactively building connections and facilitating conversations with like-minded people interested in the space. In the wide-ranging chat with Trevor Young, Steve discusses how he's gone from being unknown in the Blockchain sector in Australia, to someone with a growing profile and reputation. Along the way, he has: staged Blockchain APAC 2018, the biggest event of its kind for enterprise in Australia (taking it from idea to fully-blown conference with 45 speakers, in just 10 weeks)been invited by Austrade to attend a major international Blockchain event in Shanghaiappeared on Australia's new Your Money TV channel We talk a lot on Reputation Revolution about the power of o

Myles Harris is my go-to-guy for everything Facebook advertising. He's a data geek who loves nothing more than digging into the back-end of Facebook's advertising platform to uncover what's working and what's not with his clients' ads, and then optimising to get a desired result. In this episode, Myles and I dig in deep on Facebook, a bit around organic content, but mainly we focus on the paid side of the medium. And let's face it, if you're running a business, there's a good chance at some stage you'll need to use Facebook to amplify your content and/or promote a particular call to action to a hyper-targeted audience, whether that's to buy your book or training program (or any other product you sell), engage your professional services, register for your webinar or event, or subscribe to your podcast, blog or video series. Facebook is a bit of a beast at the best of times, but hopefully after listening to Myles, you'll get excited at the incredible opportunities provided by Facebook's advertising platform

Tom Schwab is the author of the book Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy. He is also the founder and CEO of Interview Valet, a pioneer of what Tom calls 'podcast interview marketing'. In this noisy digital world, you can’t break through the noise, you just add to it. Instead, you need to get in on the conversation where your ideal customers are already listening. Tom has a refreshingly unique approach. He focuses on time-proven strategy, then supercharges it with today’s technology and podcast interview marketing.  Tom says: "Marketing at its core is starting a conversation with someone who could be an ideal customer. Today there is no better way to do this than on podcasts. The easiest way is being a guest." Tom helps thought leaders, coaches, authors, speakers, consultants and emerging personal brands get featured on leading podcasts their ideal prospects are already listening to. His 'Interview Valet' system then helps them to turn listeners into customers. F

Tarran Deane is National President of Professional Speakers Australia. She is a Ducati-riding speaker, trainer, executive coach and consultant who helps leaders to lead more effectively. Once she left the corporate world, Tarran's goal was simply to become a speaker, but she soon morphed into an "entrepreneur with a message". "I knew I had to build my business first to release me to then go out and be the face of the business."  Tarran recommends staying open to opportunities - your market and industry will tell you what they need: "then it's up to us to test and measure". She says speaking is delivering the what and the why, and the longer-form work - your intellectual property at a deeper level, for example consulting or coaching, is delivering the how and the when. Tarran and Reputation Revolution host, Trevor Young, chat about how thought leaders are now their own media company, and why it's important to stay current, to let go of things in order to to be ready for what's coming up. Says Tarran: "Ev

Building one's visibility and influence in today's reputation economy takes time and effort. As if we're not busy enough with day-to-day demands of our job, we need to factor in creating content, interacting with people on social media, preparing for and delivering speeches et al. In short, the demands on our time have never been higher! In this episode, productivity and time management expert, Les Watson, from Get More Time, discusses ways in which overloaded business professionals and thought leaders can get more done in their day. As Les says: "An hour every day might not sound like much, but if you add it up, that’s seven hours a week. That’s an extra 365 hours up your sleeve every year. Imagine what you could do with that!" Les has written a new book called Get Back An Hour In Every Day. It's published in an A to Z format and can be used as a quick resource when faced with a specific time–related problem. LINKS: More about the bookLes on LinkedIn  

Lucy Bingle has 20 years marketing experience and is a LinkedIn marketing Expert. She is passionate about helping companies succeed in amplifying their brand, reaching their target audience and growing their business. In this interview with Trevor Young, Lucy walks us through what's required to succeed in using LinkedIn to market your brand and your business. First up, it's important to position yourself correctly - make sure your LinkedIn profile is best-in-class, Lucy says. Secondly, start strategically building out your network: Connect with people you know - your colleagues and other people you work with - and move out from there to include peers, alumni etc . Professionals often neglect to connect with their clients, Lucy says. This is a lost opportunity: Make sure you're connected to those people. Then ask yourself: Who do you want to influence and communicate with? Use LinkedIn's robust search tool to identify these people, and then invite them to connect. Lucy advises being authentic and upfron