Reputation Revolution - Diy Personal Branding For Aspiring Thought Leaders

In this week's episode, author of Content DNA, John Espirian, unpacks his personal branding journey, explaining how he went from an unknown B2B technology writer to a high-profile LinkedIn expert who has successfully managed to differentiate himself from his competitors in the marketplace. { N.B. After we listen to John's story, John and host Trevor Young shift gears and discuss LinkedIn tips and strategies } John's the real deal. He's a genuine, humble guy. He's not flashy, but he's credible. This makes him the antithesis of many of the self-proclaimed 'thought leaders' we see out there on the web who are good at scoring airtime, but scratch beneath the surface and there's not a lot there. In this wide-ranging chat with Trevor Young, John discusses: why he chose to build his personal brand in the first placehis book Content DNA, and why he wrote itthe concept of creating personal brand building blocks, and how they helped him establish a unique tone of voicethe importance of showing up and relentlessly

Welcome to the podcast's season 4 opener in which the PR Warrior, Trevor Young, outlines the importance of clarity, content, consistency and community when building a credible thought leader brand. This episode is designed to set the scene for the year ahead. Trevor places emphasis on the power of consistency when it comes to building a strong professional personal brand: consistency of the message you convey, consistency of the quality of the content you produce, consistency in the way you show up, and consistency in your tone of voice. Consistency builds trust, he says. Trevor also stresses the importance of being professionally curious. Look at other thought leaders - not just those in your particular professional domain either - and check them out in detail: follow them on LinkedIn or Twitter, check out their articles, subscribe to their newsletter, listen to their podcasts, watch their videos, buy their book if they have one. Digest your findings: Does their story and message resonate with you, an

FROM THE VAULT: Previously published as episode 137 - The curious world of Matt Desmier: assets, people and networks. This is an expansive and informative chat between Trevor Young and marketing strategist (among other things!), Matt Desmier, founder of Wise Old Uncle Ltd. If you're a multi-faceted professional who often grapples with personal brand direction and messaging, not to mention the myriad work opportunities that come your way (what to accept, and what to knock back) - you will get heaps of value and inspiration from this episode! SHOW NOTES: Matt Desmier describes himself as a "branding chap", "competent conference and event speaker", "connector of dots" and "consummate networker".  Many moons ago Matt trained as a designer, spending five years at one of the world’s best specialist art schools where he learned how to be curious. It was this curiosity that has informed every aspect of Matt's professional career ever since. He's been an innovation advisor, a design management consultant and a b

FROM THE VAULT: Previously published as episode 121 - The importance of having a strong voice with Anne Miles Business coach and marketing consultant, Anne Miles, is a big believer in taking a stance on issues that affect the industry in which she operates. Anne is the founder of International Creative Services (now Suits&Sneakers), a global collective of pre-approved marketing and advertising talent, based out of Australia. Anne regularly publishes thought-provoking articles on a range of topics relevant to her industry, including ageism, gender equality, diversity and anonymous blogging, as well as issues associated with outdated business models used by ad agencies. Anne is not being controversial for controversy's sake, but rather, she is guided by her personal philosophy and values. "When I started to feel ... things weren't right, I put my hand up and said it."  It's this a stance that has made the Australian marketing industry sit up and take notice of Anne. LinkedIn articles Anne has built

In this, the final episode for 2020, Trevor Young aka the PR Warrior explains how he works with clients to get the ideas and insights out of their heads and into the various content formats for their audience to consume. Plus he explains the importance of creating a team to support your personal branding efforts, particularly around content and social media. Leaders & social media In part 2 of the episode, Trevor chats with Tino Ho, the chief commercial officer at thesocialrevolution.co, formerly known as Binary M, about the importance of entrepreneurs and business leaders being active on social media. Trevor puts it to Tino: Why aren't there more CEOs on social media, and what are the reasons for this, does he think? Tino and Trevor unpack the benefits of leaders participating on social channels, while Tino also shares some findings from research his firm has undertaken into the subject. Big show folks, thanks for tuning in! CONNECT WITH TINO: LinkedInThe Social Revolution website

This week's episode is a case study feature on Pat Mannix, a partner in the Melbourne-based accounting firm, Paris Financial. Pat is the Small Business Tax Champion. He uses video to share value with his target audience, the small business community. Pat's videos demystify legislation, unpack complex issues around all things tax, and provide savvy business tips and advice. Plus he doesn't mind delivering the occasional rant against multinational companies that don't pay their fair share of tax! But most importantly, Pat's content is the real deal. Yes, it's valuable content for the intended audience - small business owners - but it's how he presents it that really resonates. With Pat, what you see is what you get - he's a funny guy, and his personality really shines through in his videos. This is very welcome, given a lot of the subject matter is on the dry side! In this this interview, Pat breaks down how he produces his videos, including the production schedule he adheres to and the technology used.

In this episode of the podcast, Trevor Young speaks with Jen Bishop, founder, publisher and owner of online publication, Interiors Addict.  Jen left her career as a journalist and editor to work full-time on her blog. While she had no design qualifications, she was passionate about all things décor and homewares, plus an ability to write and bring other people’s stories to life. Eight years later, Interiors Addict attracts 150,000 monthly readers, and Jen is a recognised influencer and brand ambassador. Some of the key points you don’t want to miss from this episode: A very inspiring story of how a personal hobby blog grew into a successful brand and businessJen's advice on what she would do differently if she was starting a blog todayHow true influence is earnedBuilding credibility and becoming a sought-after brand ambassadorIt's okay to be choosy about who you work with if it means protecting your brand and keeping it real for your audienceJen's Instagram strategy - you might find it surprising! This

We kicked off season 3 of Reputation Revolution back in May with a look at the PERSONAL BRANDING UNIVERSE - a canvas on which I connect the various dots involved in building a credible and sustainable professional personal brand. These dots, or elements, flow from what I refer to as the four pillars of personal branding for professional people. They are: (1) ESTABLISH your voice (2) ENHANCE the credibility of your voice (3) EXTEND the reach of your voice (4) EXTRACT value from your voice. Here on the Reputation Revolution, each episode builds on at least one pillar. For example, in episodes 150 and 174, I chat with Mark Masters and Eli Trier respectively about the power of building one's community of like-minded people. Creating video content, including video live streaming, is all about enhancing the the credibility of your voice. In short, if you want to build a credible profile and trusted reputation in the marketplace, video should definitely be on your content creation radar. We've had some terr

In this episode, Trevor Young speaks with expert guest Eli Trier of Eli Trier Communities about how to build a sustainable business through community and connection. Eli Trier is a quiet revolutionary and introvert who teaches other entrepreneurs how to use collaborative community to grow their businesses. There are many powerful ideas you''ll take away from this thoughtful conversation, including: The importance of connection, community and personal touch in building a businessEli's concept of a 'Community Project Model' (and why it's the antithesis of many of today's online marketing tactics)Shining a light on members of your community (and letting them tell their story)How to use email marketing to kickstart conversations'Rehumanising' business relationships and investing in transparency, kindness and connectionHow facilitating community projects can help you reach important business goals and build your audience. If community and connection are important to you, you'll love this conversation with El

In this episode of Reputation Revolution, Trevor Young talks to live streaming guru Ian Anderson Gray, founder of the Confident Live Marketing Academy and host of the Confident Live Marketing podcast. Ian helps entrepreneurs level up their impact, authority and profits by using live video confidently. Some of the many need-to-knows covered in this lively conversation are: . Why thought leaders and entrepreneurs should get into live streamingUsing live video to overcome the 'curse' of perfectionismHow continuing to show up live and getting over his fear has changed Ian's lifeSome super simple tips to overcome barriers to getting startedIan's favourite 'multi-streaming' tools and microphonesWhat to do before and after you go live, for optimal engagement If you've been putting off using live video as part of your business and engagement strategy, this episode will definitely inspire and motivate you to get going! CONNECT WITH IAN: CONFIDENT LIVE MARKETING PODCAST Website Instagram You Tube Twitter Fa

In this episode, Trevor Young digs deep with Julia May & Sarah Anderson from VISIBILITY CO. Visibility Co helps businesses, individuals, entrepreneurs, executive teams, impact-focused organisations and movement makers combine self-aware and visionary leadership with authentic, strategic communications. This conversation delves into the whole notion of personal brand visibility, but with a deeper philosophical skew. Just some of what this episode covers: Visibility Co's three pillars of visibilityTheir formula for strategic influenceHow high value visibility is often not about being on the 'main stage' or having a high profile in all the usual placesChoosing your own authentic pathway. CONNECT WITH JULIA OR SARAH: Website Julia May LinkedIn Sarah Anderson LinkedIn

On this episode of REPUTATION REVOLUTION, Trevor Young talks to digital marketing trainer and business coach, Brook McCarthy. Brook and Trevor dive into a range of topics, including how she generates business, why a blog is important, word-of-mouth and relationships, being brave, and focusing on a niche. If you're a thought leader who wants to build a business around your personal brand, you'll get a lot from this episode! Just some of the highlights: Brook’s take on how businesses grow at the speed of relationshipsThe power of Google for generating businessMaking boldness your business strategyHaving a niche - with flexibility CONNECT WITH BROOK: Website Facebook

Mitch Jackson is a California trial lawyer - aka The Streaming lawyer - who puts the social into social media. He's on a multitude of channels, including TikTok; 'in-the-moment' live-streaming is his jam! The bits not to be missed in this episode: The importance of personal relationships in building a presence on social mediaCreative and efficient ways to create content that resonates when you're a busy professionalHow a sixty-three year old lawyer uses TikTok, and what's involved in doing the 'digital dance'Putting customer/client needs firstWalking the line between being social while remaining professionalUnderstanding that what you're doing on social is just the beginning "Digital platforms will come and go, but good relationships will last forever," says Mitch. If you're a business professional who is keen to embrace social media but haven't as yet committed fully to the digital world, you'll get a lot out of this interview! GET MITCH'S BOOK CONNECT WITH MITCH Website LinkedIn Facebook TikTok

In this episode of Reputation Revolution, Trevor Young talks to Alan and Emily Braithwaite, founders of several UK-based businesses, including online visibility agency Yellow Tuxedo, Alan and Emily help individuals and businesses stand out from the crowd, but they do it in a way that's genuine and human, ... and it works. This conversation covers a broad range of topics including: The five principles Yellow Tuxedo works with to help their clients stand outWhat being professional means in 2020, and how it has changedThe importance of businesses building a PR legacy that lastsThe story of why everything Yellow Tuxedo is, well, yellowWhy Alan and Emily believe macro content is kingHow their '100 days straight' vlog was born out of the need for structure during lockdownThe podcast that was named in a top ten list of podcasts to listen to in its niche If you want to feel inspired about the value of showing up consistently, get loads of ideas about how to maximise your SEO and repurpose your content, and learn

This week's guest is AMBER HURDLE - marketing speaker and author of the book The Bombshell Business Woman. Amber is the CEO of Amber Hurdle Consulting, a multi-award- winning talent optimization firm that pioneers using both science and marketing principles to strengthen customers’ brands from the inside out. She sharpens personal brands using her ‘velvet machete’ strategy - cutting to the chase and wrapping their marketing message in a way that feels good to the intended audience. This chat with Trevor Young will walk you through: Amber's Velvet Machete brand strategyThe importance of tailoring your message for each audience you're talking toAmber's journey from creating her 'Bombshell Business Bootcamp' to becoming a podcaster and authorAdapting your business, messaging and content when the landscape changes unexpectedly If you want to know a bit more about you, you can complete Amber's free Predictive Index assessment HERE CONNECT WITH AMBER: WebsiteLinkedInTwitterInstagramFacebook

In this episode of Reputation Revolution, Trevor Young talks to Yishan Chan, an emerging leader in the world of finance, about personal branding within a corporate environment. Yishan currently works in Change and Communications for one of the big 4 banks in Australia, and was recently named a finalist in the Rising Star category of the Women in Banking and Finance Awards 2020. She also hosts a podcast called Build Your Talent Stack, where she shares stories about creative ways to learn, network and own your career. Yishan and Trevor cover a range of topics, including: Yishan's brand beginnings as an early influencerHow she balances her internet presence to align her personal brand with her corporate careerStanding out for what you stand for, not for the last thing you didHow she collaborates with her organisation when creating content If you operate within the four walls of a corporation but are still interested in personal branding, you will find this episode motivating and inspiring on many levels.

Hillary Weiss is a New York-based creative director & messaging strategist who helps her clients develop big ideas that stomp off the screen.  In this high-energy chat with Trevor Young, Hillary introduces a concept she calls the ’statement piece’ brand - an antidote to the “sea of sameness on the internet”. Hillary works with business leaders and creative entrepreneurs to develop their unique statement piece - "that idea, that concept, that point of view that makes leaders and experts radically different to their perfect people and does the talking for them”. In this interview, Hillary: stresses the importance of having a clear message and a point of viewexplains that good branding is getting you in front of those people who need your message and are going to resonate with itunpacks her brand and how she has managed to come up with an idea that she can share verbally, visually and viscerally Fonts, colours, conversations and experiences all crack a mention! If you’re ready to 'crush the copycat cul

In this episode of REPUTATION REVOLUTION, we hear from book coach and editor, Kelly Irving, who helps business experts and thought leaders write and publish books. Kelly has a very pragmatic view when it comes to experts writing books. In this chat with host Trevor Young, she unpacks the REAL reasons why an expert (entrepreneur/thought leader) should write a book, and outlines a realistic path towards preparing for your book should you decide to write one. Kelly explains the 4 types of writers: The deep thinkerThe storytellerThe entrepreneurThe mastermind (Which one are you?) Kelly also touches on: how to know when you're ready to write a bookwriting a book is a thinking process: it's about learning to communicate who you are and what you do how are you going to use the book in your business?building a body of work that becomes a bookwriting a book starts with blogging, publishing articles, sharing content ... working up to whitepaperstension points in the writing processgrappling with the 'curse of

This episode of Reputation Revolution focuses on podcasting, and features a discussion on THE STATE OF PODCAST INTERVIEWS 2020 research report that was presented at the recent Podfest Global Summit. Special guest is Tom Schwab, founder of pioneering podcast interview marketing agency, Interview Valet, that conducted the research. Tom and host Trevor Young dissect the research, highlighting what the findings mean for individuals wanting to secure podcast interviews as part of their personal brand marketing activity. The discussion covers a range of ideas, insights and topics, including: the most common platforms to conduct podcast interviews - which ones are most popular, and what are the trends?the most common days for podcast interviews, and the time it takes from invitation to recording to publishing of the interviewhow podcasters prefer to record their interviews, and how flexible are they when it comes to fitting in with guests' scheduleswhat percentage of interviews include video, and how popular liv

A week ago, Dr Jen Frahm, a Melbourne-based global expert in change and organisational transformation, posted the following tweet: @jenfrahm - Twitterz - thoughts on who has done a good job of being associated w multiple brands? eg portfolio of biz? I have Dr Jen Frahm, Agile Change Leadership Institute, Busting Silos & about to add another - curious who manages the brand side well? Does visual coherence matter? Jen's tweet resonated with Trevor Young, the host and publisher of Reputation Revolution. As someone who writes about, and works closely with, professionals who have built businesses off the back of their personal brand, Trevor has seen first-hand the dilemmas that come with commercialising one's reputation, for example: Personal brand vs business brand - which should receive more priority?Should I be developing a series of products as sub-brands, or not?And what about building bona fide sideline businesses instead of products - will this detract from my personal brand? So many questions, a