Reputation Revolution - Diy Personal Branding For Aspiring Thought Leaders

The argument for entrepreneurs, leaders and senior executives to be active on social media is very, very solid. Indeed, there is no shortage of research to back this up. We've discussed the case for 'social leadership' a number of times on the podcast, most recently with Damian Corbet, author of the book, The Social CEO. In this episode, host Trevor Young chats with Roger Christie, the founder and managing director of Propel Group, an award-winning Australian social media consultancy that specialises in helping leaders and organisations harness the potential of social media for the business. More specifically, the pair unpack purposeful digital branding for leaders: what's involved, and what can leaders do to build the capability in this space. According to Roger: "The reason I talk about digital brand ... because I think that's where the biggest gaps are. I think people understand the need for that physical (brand) or in a traditional reputation work. Perhaps what they haven't realized is just how im

Cutting through the online noise and resonating with your story and your message is one of the biggest challenges facing purpose-driven entrepreneurs and thought leaders today. Building and communicating with a growing audience often requires a strategic, multi-channel approach: one that's creative, authentic and consistent. Today's guest is Jane Tabachnick, a content strategist, publicity mentor, publishing expert and Alexa flash briefing consultant. Jane helps brands and experts magnify their message through various means, including digital content marketing, media publicity, book publishing, and via Alexa flash briefings. All this sounds like an eclectic mix, but the reality is to be successful in your communications today, you've got to become good at channel planning and integration.  In this episode, Jane and show host, Trevor Young, delve into the myriad communications options available to entrepreneurs and leaders wanting to build personal brand visibility and influence. THINK: Owned media, soc

Building a high-profile reputation as a trusted expert and leader brings with it benefits such as commercial opportunities. But how do you make the most of these opportunities? This is precisely what our guest today, Susanna Reay, helps business owners, leaders and entrepreneurs do. Susanna is a UK-based online business strategist, introvert coach, colour expert and artist. She combines formal design and business qualifications with over 25 years of experience working with small startups and solo entrepreneurs to help multi-passionate introverts sell their group programs, extract value from their voice and build their credibility online. This conversation will be of interest to anyone who knows their stuff but struggles with getting their message right and getting it out to those who could benefit from hearing it. Some of the topics host Trevor Young and Susanna cover are: The popular ways go-to experts and thought leaders are generating revenue and creating new income streamsThe importance of getting yo

Generating media exposure is a powerful way to boost your professional profile as well as enhance your credibility and authority in your profession or industry. But it ain't easy! Something this week's expert guest, Darren Slade knows only too well! It takes a lot of work and smarts to generate positive editorial exposure - just banging out a written press release is not going to cut it anymore, despite what you might see in the movies! Darren is the group business editor are the Bournemouth Echo, the Southern Daily Echo and the Dorset Echo. He focuses on stories about the business community and entrepreneurs in Dorset and Hampshire in the UK. He's been a journalist since 1990, so he knows a fair bit about this caper. In this interview with host Trevor Young, Darren has plenty of gold to share from his wealth of experience, including: The best ways to get editorial exposure, including how, and when, to best reach journalistsGetting your pitch right, up frontWhen a formal press release will work - and ho

If you've ever thought about, or been inspired by, the idea of building a movement to create change around a cause or issue you're passionate about, we have quite the story for you on this episode. Today's guest Jane Evans has had a stunning career in advertising. She gave Cate Blanchett her first job, created Australia's first craft beer and ran her own multi-million dollar agency with clients like Revlon and Maserati. Today, Jane is the founder of Uninvisibility, a global media initiative dedicated to "unleashing the power of midlife women". The Uninvisibility mantra? "Midlife women still have half a life to live with zero f**ks left to give. We are no longer prepared to operate in a world where only female youth and beauty is celebrated.  We’re here to show you what we’re made of." In this energetic and motivating conversation, Jane and host Trevor Young cover a lot of ground, including: Jane's personal story of discovering a need for a platform that helps midlife women step into the spotlight.The jou

Sarah Mitchell is a copywriter, a content marketing strategist - and on a mission to make the world better for readers everywhere! So who better to talk about building your reputation and authority through writing content for an online audience. Whether you are blogging on your own website or a platform such as Medium or LinkedIn, writing articles and opinion pieces for third-party news outlets., or writing ebooks, reports and whitepapers - these all fall under the category of “written content”. As a founder at Typeset Content Sarah loves helping her clients convert their content initiatives into long-term business assets. In this episode, she and host Trevor Young talk about: The true value of being able to get your point across concisely and with clarityKey findings from Typeset's recently-released State of Writing 2021 research reportHow individuals and businesses can get a better return on the investment that they're making in writingHow to know when you need help clarifying your message, and how mu

'Social savvy' leaders are still pretty rare. The ones who are doing social media are doing it well. If you want to join them, Damian Corbet can help! Damian founded the The Social C-Suite, to help leaders use this essential leadership tool to adapt, thrive and build trust as a leader and in their organisation. He is also the author of book The Social CEO, which includes contributions from more than 30 writers including industry-recognised experts in social business and practicing ‘social CEOs’. Damian joins Trevor Young for this episode of Reputation Revolution to talk all about how leaders and senior executives can - and should - embrace the social age, They discuss some great examples of social leadership from Damian's book. Other key points covered include: What social leadership is and why it's importantHow Damian's social media journey started, as the in house social expert for a multinational organisation with 30,000 employeesThe differences between social media marketing and social leadershipHo

Stephen Waddington is a genuine thought leader in the PR and communications space. A highly experienced business advisor and trouble-shooter, he is the founder and Managing Partner of Wadds Inc., a UK-based professional advisory firm, working with agencies and communication teams. Stephen has authored, co-authored or edited several books, and he is a visiting professor of PR and communications at Newcastle University, In this episode, Stephen and host Trevor Young unpack Stephen's personal branding journey and the many elements that have contributed to him becoming a thought leader in his space. In this wide-ranging interview, Trevor and Stephen talk about: How being involved in professional industry organisations contributed to the growth of Stephen's personal brand and his professional networkBuilding credibility by consistently showing up and adding value over timeStephen's Manifesto for Better BusinessContributing to a body of work as an editor, co-author or curatorThe role social media has played i

This episode is part two of an interview between Trevor Young and world-renowned blogger, best-selling author and keynote speaker Mark Schaefer. In part one, Trevor and Mark talked all about Mark's new book, Cumulative Advantage, so you might want to check that one out as well as this one if you haven't already done so! In part two, the conversation heads down the path of thought leadership, and how Mark has managed to continue to evolve as an author, a speaker, a blogger, and as as a personal brand. This discussion will interest anyone keen to grow their professional personal brand and position themselves as a thought leader in their chosen field of endeavour. Enjoy! Quotable Quote: 'It doesn't matter how hard you work and how well you execute, if the strategy is wrong in the first place.'  CONNECT WITH MARK: WebsiteTwitterLinkedInInstagramYouTube

At its essence, marketing today is about answering one question: “How can we be heard?” Mark Schaefer, featured guest on this special episode of the Reputation Revolution podcast, poses the question: How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers? He says following the old rules of digital engagement is not enough … not nearly enough. Even being “great” is insufficient in the face of overwhelming competition redefining the limits of excellence every day. Mark is a world-renowned blogger, best-selling author and keynote speaker . His long-running blog {grow} is regarded as one of the top marketing blogs in the world, plus he has written nine books, including his latest best-seller, Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life.  In this conversation with host Trevor Young, Mark talks at length about the premise behind his new book and the journey that led him to write it. He also unpacks how busine

Lacy Boggs is the founder and director of The Content Direction Agency, which provides content marketing strategy and writing services for personality driven businesses and brands. In this episode of Reputation Revolution, Lacy and host Trevor Young discuss the concept of thought leadership marketing, and why it's important for business leaders to make the time and space to do the deep work - to think things through - to actually tease out good ideas out and bring them to life in the real world. In this conversation, Trevor and Lacy cover: the power of long-form content,how it can help business leaders become better known and more trusted in the marketplacehow business leaders can use thought leadership marketing to influence the conversation within their industryBeing strategic about what leaders can outsource vs the 'big ideas' that can only come through them if they want to be valued as a thought leader. If you want to improve your leadership marketing and increase your value as a thought leader in you

May King Tsang is the UK-based queen of FOMO marketing. She is a FOMO creator, a social media correspondent and a professional live tweeter. May King's specialty is to bridge the gap between social media and PR by helping to sell out conferences, workshops, festivals, launches, speaking gigs and summits by creating excitement beyond the four walls. She works for conference organisers, but also keynote speakers and thought leaders who need to generate extra buzz from their appearances. In this interview with Trevor Young you will discover: What FOMO marketing isMay King's personal branding journey - transitioning from tea influencer and a 'tea note speaker' to FOMO marketing expertAll about converting 'lurkers' to 'buyers'How to create FOMO for your personal brand every time you the attend an eventWhat you're creating every time you respond to a question or comment in the socialsThe value of having a social media correspondent on board for your next event. This is a high-energy conversation between Trevor

The last episode of Reputation Revolution was all about video - this week we're diving into everything audio with featured expert guest, Kellie Riordan, one of Australia's leading podcast strategists. Kellie is the founding producer of Australia’s most downloaded podcast, Conversations; as the creative lead of the Australian Broadcasting Corporation’s podcast team, she oversaw the creation of more than 30 of the country’s best-known shows. Today, Kellie is the founder of Deadset Studios, a consultancy specialising in audio strategy, podcast production, and branded storytelling. Kelie joins Trevor Young for this conversation about podcasting strategy, and how great storytelling works in this intimate medium. Some of the topics discussed include: Kellie's experiences in the early days of podcastingThe steps for a solid foundation you should take before starting a podcastThe different formats podcasters are using'Podcasting 3.0' - innovations for creating and sharing audio content todayPodcasting strategies

Episode 188 of Reputation Revolution is all about video, video, video, with expert guest Jonathan Creek. Jonathan is an award winning investigative journalist turned viral video expert, author of the recently released book Like, Comment, Share, Buy - The beginner's guide to marketing your business with video storytelling and founder of digital marketing agency Virable. In this conversation, Jonathan and host Trevor Young explore: Which is better: long form or short form videos? (The answer might be different to what you think)The formula for creating shareable videos that people connect withThe 'spread factor' - why videos go viralJonathan's favourite storytelling frameworkWhy corporate videos are boring (from someone who makes them!)Expert tips for creating video content that gets attention and creates connection. This is a jam-packed conversation on how to use video more effectively to build your personal brand and develop a thought leadership position in the marketplace, CONNECT WITH JONATHAN: Websit

Andy Crestodina, Co-Founder and Chief Marketing Officer of Orbit Media Studios in Chicago, is a digital marketing guru. Andy has been in the web design and interactive marketing space for 21 years. In that time, he’s helped thousands of people do a better job getting results online. He’s a true evangelist for content marketing and ethical digital marketing. In this far-reaching conversation for Reputation Revolution, Andy chats with Trevor Young about: The building blocks of thought leadership marketingThe differences between a content marketer and a thought leaderBlogging as a powerful thought leadership marketing tool in 2021Andy's suggestions on optimising SEO for personal branding, including how to outrank negative mediaPLUS ... Andy unpacks the state of blogging, and lets us in on some of the interesting findings of his 7th Annual Blogging Survey, If you've ever thought about what thought leadership is, how to extend your personal brand reach as a thought leader, or whether you simply love following

Jenna Soard is a launch strategist, a brand and design expert ,and a course creation 'circus master'. Jenna is the founder of You Can Launch, a five-part system that teaches creatives, consultants, coaches, and aspiring course creators how to launch their very first course, membership or group coaching program, and sell it with Facebook and Instagram Ads. In this interview with Trevor Young for Reputation Revolution, Trevor and Jenna talk about: Jenna's journey from senior graphic designer at Nike to full-time course creation and branding expertThe essential questions to ask when considering whether it's time to launch an online courseHow to create a win/win environment where your ideal client is telling you exactly what they need throughout the course creation processHow to avoid course creation analysis paralysisBusting the myths that hold people back from creating an online course, program or membership Quotable quote from Jenna: "... if somebody is not teaching in the field that you're trying to do, i

Gavin Heaton is an Australian digital pioneer who was making a splash on the global social media scene way back in 2007 as publisher of the ground-breaking collaborative marketing book - Age of Conversation. Known as 'Servant of Chaos', Gavin is the founder of the new B2B influencer marketplace, Influencer Active. In this episode of Reputation Revolution, Gavin chats with Trevor Young about all things personal brand influence. They discuss: What is means to be a genuine business-to-business (B2B) influencerHow a small, engaged audience can be more influential than a large, unengaged oneDetermining how an influencer can best benefit your business, and what type of influencerContent: Curation or Creation?Playing to your strengths as a B2B influencerActions you can take if you want to be a genuine B2B influencer CONNECT WITH GAVIN: Twitter LinkedIn Influencer Active

Kath Walters is one of Australia's most experienced business writers and journalists. Having built a career writing for publications like Australia's pre-eminent and influential magazine Business Review Weekly, Kath left traditional media 8 years ago to head down the content marketing path. She is now the author of two books, and is a 'book coach' - helping her thought leader clients write and release a book in 90 days. In this episode, Kath and host Trevor Young explore the steps of this journey. The topics Kath and Trevor touch on in this conversation include: Why writing a book is a powerful content marketing toolThe 5 steps of Kath's brain to book processGetting started, and maintaining momentumSome great success stories about what clients have been able to achieve and attract as a result of getting their ideas on the page and out into the world. Whether you've just started thinking about writing a book to support your brand or you've been thinking about it for a while, listening to this episode cou

Sarah Makris is an Australian leadership communications coach. Having built up an impressive track record in the corporate sector, Sarah now helps senior executives and entrepreneurs build their public profile, develop their online presence and fast-track their career and business. In this episode, Sarah and host Trevor Young discuss the importance of having a professional personal brand today, and why it's important to know where do you want to go: What is your goal? Then, the question is: Where are you today? Set a benchmark: How are you perceived in the marketplace? Sarah and Trevor cover a range of topics during the course of the conversation, including: The two reasons why leaders and professionals don't create and publish original contentPointless posting ("pointless posting is just posting anything for the sake of it," says Sarah). Adding value through content curation ... but have a point of view!Utility vs leadership contentFinding your voice through writing, and why you shouldn't expect perfe