Reputation Revolution - Diy Personal Branding For Aspiring Thought Leaders

Stephen Waddington is a genuine thought leader in the PR and communications space. A highly experienced business advisor and trouble-shooter, he is the founder and Managing Partner of Wadds Inc., a UK-based professional advisory firm, working with agencies and communication teams. Stephen has authored, co-authored or edited several books, and he is a visiting professor of PR and communications at Newcastle University, In this episode, Stephen and host Trevor Young unpack Stephen's personal branding journey and the many elements that have contributed to him becoming a thought leader in his space. In this wide-ranging interview, Trevor and Stephen talk about: How being involved in professional industry organisations contributed to the growth of Stephen's personal brand and his professional networkBuilding credibility by consistently showing up and adding value over timeStephen's Manifesto for Better BusinessContributing to a body of work as an editor, co-author or curatorThe role social media has played i