Reputation Revolution - Diy Personal Branding For Aspiring Thought Leaders

Sarah Makris is an Australian leadership communications coach. Having built up an impressive track record in the corporate sector, Sarah now helps senior executives and entrepreneurs build their public profile, develop their online presence and fast-track their career and business. In this episode, Sarah and host Trevor Young discuss the importance of having a professional personal brand today, and why it's important to know where do you want to go: What is your goal? Then, the question is: Where are you today? Set a benchmark: How are you perceived in the marketplace? Sarah and Trevor cover a range of topics during the course of the conversation, including: The two reasons why leaders and professionals don't create and publish original contentPointless posting ("pointless posting is just posting anything for the sake of it," says Sarah). Adding value through content curation ... but have a point of view!Utility vs leadership contentFinding your voice through writing, and why you shouldn't expect perfe