Reputation Revolution - Diy Personal Branding For Aspiring Thought Leaders

Generating media exposure is a powerful way to boost your professional profile as well as enhance your credibility and authority in your profession or industry. But it ain't easy! Something this week's expert guest, Darren Slade knows only too well! It takes a lot of work and smarts to generate positive editorial exposure - just banging out a written press release is not going to cut it anymore, despite what you might see in the movies! Darren is the group business editor are the Bournemouth Echo, the Southern Daily Echo and the Dorset Echo. He focuses on stories about the business community and entrepreneurs in Dorset and Hampshire in the UK. He's been a journalist since 1990, so he knows a fair bit about this caper. In this interview with host Trevor Young, Darren has plenty of gold to share from his wealth of experience, including: The best ways to get editorial exposure, including how, and when, to best reach journalistsGetting your pitch right, up frontWhen a formal press release will work - and ho