Reputation Revolution - Diy Personal Branding For Aspiring Thought Leaders

At its essence, marketing today is about answering one question: “How can we be heard?” Mark Schaefer, featured guest on this special episode of the Reputation Revolution podcast, poses the question: How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers? He says following the old rules of digital engagement is not enough … not nearly enough. Even being “great” is insufficient in the face of overwhelming competition redefining the limits of excellence every day. Mark is a world-renowned blogger, best-selling author and keynote speaker . His long-running blog {grow} is regarded as one of the top marketing blogs in the world, plus he has written nine books, including his latest best-seller, Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life.  In this conversation with host Trevor Young, Mark talks at length about the premise behind his new book and the journey that led him to write it. He also unpacks how busine