Be The Drop - Investigating Brand Storytelling

Making a living as an entertainer in any field is challenging, as a professional magician the opportunities to do so are very limited. To be successful in this field requires patience, discipline and resilience; plus maybe a pinch of magic! Matt Tarrant is one of Australia's leading magicians and mentalists. Matt has sold out at the Adelaide Fringe Festival for the last six years, earning him a stack of awards. His shows are packed with interactive, engaging magic and mind-blowing mentalism.  In today’s episode of Be The Drop, Matt shares the highs, lows and lessons he's learned from building a business model as a professional magician. He also explains why an important element of his business is to help nurture and support emerging performers. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you’d like help getting started to produce your own content, I also deliver podcast training programs;view full training details via this li

The Friends of the Heysen Trail (FOHT) is a volunteer organisation working to raise public awareness of the incredible bushwalking opportunities in South Australia, with specific focus on the Heysen Trail. Simon Cameron is a bushwalking enthusiast, volunteer Walk Leader with the FOHT and author of the recently released book, Heysen Highlights - A Companion Guide To The Heysen Trail. Simon's book touches on the history, indigenous culture, scenery, geological features and importance of the Trail. In today’s episode of Be The Drop, Simon shares stories from the Heysen Trail, lessons he's learning and connections he's made through bushwalking. Simon also describes the personal development and life skills you can build by getting active outdoors. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you’d like help getting started to produce your own content, I also deliver podcast training programs;view full training details via this link

The United Nations was established to maintain international peace and security, and the UN representatives face danger and conflict on a daily basis. When the welfare of others is part of your job description, the most important foundation for your duties, is communication. Thilan Legierse is a communications specialist and business consultant, with years of experience working in post-war zones for the UN. As a specialist in international war crimes, Thilan has seen some of the worst breakdowns in communication in the world, and the consequences of conflict. In today’s episode of Be The Drop, Thilan recounts her journey in the UN, followed by her transition from public to private work. Thilan's insights into the business world are deeply connected to human nature, she shares how this has shaped her approach for dealing with communication breakdown, and building successful teams. ----- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content

Palliative care is bittersweet, we are grateful to have it, but accepting this requires us to face the frail nature of life. Palliative care extends beyond removing pain and creating comfort, it's about making sure the patient doesn't count days, or forget their lives matter, for young and old. Ella Stratton is the Director of HAS Foundation, an organisation setup to help families with children with life limiting conditions. Ella began this foundation after her son Hunter Alfred Stratton, passed away. Since losing her child, Ella has found the strength to tell others of her journey so they can learn from her experience, and she is also working to serve and nurture others by creating care packages through her foundation. In today’s episode of Be The Drop, Ella shares her emotional and moving story of her family's palliative care experience. Ella explains how Hunter and the strength he showed in life, motivates her to create programs and services to help others who also find themselves in this heartbreaking sit

Video content is a critical element for marketing in 2019. According to Cisco’s international research, by 2022, online videos will make up more than 82% of all consumer internet traffic — which is 15 times higher than it was in 2017. As a service provider of video content, I am frequently asked for advice on the best way for businesses to utilise the power of video content - and my answer might surprise you! In today’s episode of Be The Drop, I share with you my thoughts on how to realistically and affordably include video content into your marketing mix and I share some of my top tips for equipment + processes that will help improve your in-house video content. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of video production options. Or if you’d like to learn how to produce your own in-house video content, I also deliver video training programs; view full training details via this link. The Be The Drop podcast is brought to you by Narrative Marketing, the Bran

Nightlife evokes thoughts of fun and entertainment. Unfortunately sometimes nightlife fun, can end badly. First aid isn’t always on hand, ambulances don’t always make it in time, and young people may not call paramedics for fear of being judged or getting in trouble. Mathew D’Onofrio, a Forbes listed 30-under-30 entrepreneur, is a trained nurse and St John’s Ambulance volunteer. Whilst volunteering, he recognised the gap at events and parties where timely first aid, that is accessible to youth, is needed. To fill this void, Mathew created Nightlife First-Aid. In today’s episode of Be The Drop, Mathew talks us through his journey from helping his friends at parties, to overcoming abuse, building a business, and saving lives. Mathew’s development has inspired him to share his tips on learning, mental health, and following your passion. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you’d like help getting started to produce your

Conflict is something many of us would normally try to avoid. Driven by a breakdown in communication, conflict resolution requires open and respectful conversations that whilst may feel awkward, deliver incredible results.   Kate Russell, is a professional conflict mediator, who has worked in the area of conflict resolution for 25 years. In her new book, Leaders Who Lead, Kate details the effective leadership skills and methods of prevention, that help disrupt the cycle of conflict. In today's episode of Be The Drop, Kate shares her story of health and dependency, and how the experience of changing her life has revolutionised her approach to conflict. Kate discusses how communication, empathy, and courage are central to resolving issues and, preventing them for occurring again. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production services. Or if you’d like help getting started to produce your own content, I also deliver podcast training programs. 

Curious to know what's involved in the recording of a podcast episode? Pop Your Podcast Cherry is an interactive podcast event, a first of its kind, performed at Adelaide Fringe. The event delivered a voyeuristic experience, taking the audience 'behind the scenes' into the rapidly growing world of podcasting. Host of Be The Drop, Amelia Veale, shares her podcasting experience and the knowledge she's gained over the years producing this weekly podcast. Be The Drop Audio-technician, Chris Warman joins her on stage to discuss what they've learnt, and shares their top recommendations for audio equipment and podcast editing. In today's episode of Be The Drop, recorded LIVE at Pop Your Podcast Cherry, we cover a mix of 'how to' podcasting tips as well as hear a very broad range of stories from the live audience at this interactive podcasting event. ---- Want more? Join our FREE Facebook Group where we provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is

Podcasting is becoming an increasingly popular platform to reach a targeted, niche audience. Yet many people are unsure and don't know where to start when it comes to creating a podcast. In her first ever Adelaide Fringe show, our host, Amelia Veale, takes her audience on a 'behind the scenes' journey to discuss what's involved in recording a podcast episode. The live show was recorded to produce this episode.   In today's episode of Be The Drop, according to the Weekend Notes review, Amelia "introduces podcasts in a warm, funny and personal way that's designed to make newbies feel comfortable and understand what's involved in creating your first podcast."  --- Join me at the final show of “Pop Your Podcast Cherry An Interactive Podcasting Event” on Tuesday 26th Feb at The Jade. Tickets are only $20 each and are available via the Fringe website - click here to book your ticket today. I would love to see you there! --- Want more? Join our FREE Facebook Group where we provide tools and resources to help you su

The film industry can be notoriously difficult to break into. Gaining experience on a film project, and having your film shown in front of a large audience, is an incredible opportunity for aspiring film makers to get their foot in the door. A passion for short film and a desire to support film makers has inspired the Fleurieu Film Festival, which was launched in 2016.  Under the Direction of Director Alison Alcock, the film festival has steadily grown each year. In today's episode of Be The Drop, recorded live at the Fleurieu Film Festival, we hear from experienced industry professionals such as Kym Goldsworthy and Kirsty Stark, plus Festival Curator Chris Warman and Director Alison Alcock on the incredible value of film festivals to build your profile in the film industry. We also hear from some of the finalists, including the Festivals winner for Best Film Director, Nick Thomson. --- Would you like to join me on a creative podcasting journey? Then head along to my first ever Adelaide Fringe show, called “

Waking up from a 3 week coma puts life into a different perspective. When the fragility of life becomes obvious, we are motivated to make major changes in our life. Why should we waste time doing things that make us unhappy and don't provide us with personal growth? Rohan Harry is a comedian and podcaster who had such an experience. After working in IT and begrudgingly working the grind, he found himself waking up from a 3 week coma, paralyzed from the waist down. Given the new challenges of trying to walk again, Rohan found new perspective on goal setting, and his life aspirations. In today's episode of Be The Drop, Rohan discusses how he overcame challenges of the body and mind. Rohan and I also talk about the power of storytelling, and how starting a podcast was the best way Rohan could share his story, whilst developing his comedic and interpersonal skills. --- Would you like to join me on a creative podcasting journey? Then head along to my first ever Adelaide Fringe show, called “Pop Your Podcast Cherr

The percentage of venture capital funding awarded to female founded startups is incredibly low, with sources placing it at around 3 – 6% of all funds awarded. SheEO was established to address this, by creating a global community of women radically transforming how we finance, support, and celebrate female innovators. Julie Trell is the country lead for SheEO in Australia, as well as the Global head for muru-D, a startup accelerator investing in early stage startups. Julie is well-versed in startups on a global stage, as well as having personal investment in the startup space. In today’s episode of Be The Drop, I speak to Julie about her startup journey with Salesforce and her current work in the start-up ecosystem in Australia. Julie discusses the opportunities available to female founders, the positive and supportive communities developing, and the importance of empathy and humanism in the age of technology. --- Would you like to join me on a creative podcasting journey? Then head along to my first ever Ade

Graphic design is an in-demand business skill, it can be expensive and the population of people qualified and capable of doing good graphic design is small. Canva is a tool that democratises design, the service allows users online access to a library of well designed components, and gives them a canvas to piece their design together. Cameron Adams is the Co-founder and Chief Product Officer of Canva, a man set on eradicating poor and lazy design by distributing a platform that is easily accessible. With his experience in user experience design and involvement in big projects for Google, Cameron’s connections and expertise have helped him to shape the success of Canva. In today’s episode of Be The Drop, Cameron discusses his journey from working for corporates to creating a startup and launching an International platform. Cameron reveals how Canva generates website traffic, enhances the user experience and how the journey of business growth is complicated and gradual. --- Would you like to join me on a creati

The internet of things has made data an important commodity, but there is increasing distrust in how our data is used and managed. Blockchain, a practice of decentralising data, and creating rules around how we access, record, and use data underpins a monumental shift in the use of technology, and the trust we put in the keepers who hold our private information. Katrina Donaghy is the Co-Founder and Co-CEO of Civic Ledger, a technology startup that provides Blockchain solutions for the public sector. Having spent several years learning the technology, and being involved in multiple successful startups, Katrin is considered an industry expert in blockchain by the likes of RMIT University. In today's episode of Be The Drop, I speak to Katrina about how this technology could revolutionise services in government, how we use banking, and our interactions with artificial intelligence. Katrina's background in sociology provides a human perspective for our conversation instead of purely focusing on the technology bec

 Caffeinating workplaces can be expensive, unsustainable, or, with the dreaded instant coffee, unpalatable! Nitro Cold Brew has become increasingly popular movement in the United States, and is now making waves in Australia. Using nitrogen gives the coffee a rich, creamy style without using any dairy and, I can personally verify, it tastes delicious! Jordan Cortazzo is an entrepreneur and coffee connoisseur, who during his time as a barista and coffee bean merchant, was inspired to provide a better solution for office coffee. Deciding to developing his own nitro cold brew coffee, Jordan Co-Founded NOFO to provide offices with cold brew coffee on tap > think a beer keg but only with coffee! In today's episode of Be The Drop, I speak to Jordan about his journey from film school, to barista, through to starting his own business. Along the way, Jordan has learnt to overcome the challenges of taking innovative products to market, selling as a small business to large corporations, and the effort required to develo

The future of technology is both uncertain and disruptive, requiring many of our current systems in business and life to radically change in the next decade. With the speed of technology and AI advancements moving exponentially, it is crucial for our society, particularly our corporate and professional leaders to understand technology and embrace the changes of the future, in order to future proof our workforce and businesses. Penny Locaso, Founder and CEO of BKindred is an expert in technology and AI. After leaving her successful sixteen year career in change systems at Shell, she has become one of Australia's most well-regarded entrepreneurs. Her knowledge on artificial intelligence and technology has been called upon internationally, and at home including consultation for the Senate and the national curriculum. In today's episode of Be The Drop, Penny explores the potential for humans in the space of technology to amplify happiness in a world that is largely yet to be understood. Penny's concerns for the

Truthful and hard hitting, Matthew Micalewicz's book Life in Half a Second provides direction to achieve your goals and aspirations in less time, with less risk. As 2019 begins, it's the perfect time to re-visit my interview with Matthew where he shares what steps to take, to achieve success in your career, business, or personal life. Matthew has more than 20 years of experience in starting and running high-growth tech companies, especially in the areas of machine learning, predictive analytics, and decision optimisation. Matthew's company, Complexica, recently won the 2018 Australian "Innovation of the Year" Award for the creation and commercialisation of Larry, the Digital Analyst®. In this episode of Be The Drop, Matthew discusses the importance of goal setting. He encourages you to ask yourself what you don’t like about your life and how you’re going to turn that around. If you’re a practical person that wants success, this is the podcast for you… ---- This episode was originally released at the beginnin

Coming live to you on Monday 24th December, in this episode I wanted to wish you a Merry, Merry Christmas and to thank you, from the bottom of my heart for your support in listening to my podcast - I sincerely appreciate each and every one of my listeners, thank you for joining me on this journey. Does Facebook algorithm favour Live Video? To find out, I released a Facebook Live Video (almost) every week in 2018, now I can share with you what I learnt! Before I take some time off to spend with family + friends, I wanted to share insights I learnt from my Facebook Live experiment and then, finish the episode on a festive note! In today's episode of Be The Drop, I discuss key learnings from my 2018 Facebook Live experiment, in true storytelling form, I share my top reads for 2018 - including best business books and some fun holiday reads, and we finish with a Christmas song when special guest, Tamara Linke drops in to help spread extra Christmas cheer! --- Would you like to join me on a creative podcasting jou

SouthStart was back with a bang in 2018 - successful in their mission to unite, connect and recognise amazing people doing incredible things. Across the 2 day conference, entrepreneurs, CEOs, and innovators came together in a celebration of people, ideas and technology. An exciting opportunity for startups to unite in their passion for shaping our future - it was eye opening to hear where some of these new directions could take us. Live from SouthStart, I speak to three people heavily involved in this space. Alex McCauley, CEO of not-for-profit organisation, StartupAus, has deep insight into technology startups in Australia, from policy to current success stories. Jason Neave, director of the Moonshine Laboratory, the organising body behind Southstart, has many years of experience in marketing and has launched his own sports-betting startup. Craig Swann, The Moonshine Labs Entrepreneur in residence, played a key role in coordinating the SouthStart conference. In today's episode of Be The Drop, Alex, Jason, a

Growth in business can seem elusive and difficult to obtain, yet 26 year old Tobi Pearce, is very clear on the methods, the conditions, and the mindsets that has driven his international business success. In this forthcoming interview, Tobi shares many strategies and tools, that helped him build a global fitness business. Tobi Pearce, together with his fiancè Kayla Itsines, have built a highly successful online fitness company that attracts millions of customers and followers. His background in personal training, and the discipline gained from strict health regimes, has facilitated Tobi to run business effectively and efficiently. The couple have been very strategic in capitalising on social media trends, which has been pivotal in driving their success. In today's episode of Be The Drop, Tobi discusses the five-year journey of his business, Sweat, and shares insight on taking products to market, how to do market research, and how to manage language barriers when expanding into international markets. --- Woul