Be The Drop - Investigating Brand Storytelling

Video content is a critical element for marketing in 2019. According to Cisco’s international research, by 2022, online videos will make up more than 82% of all consumer internet traffic — which is 15 times higher than it was in 2017. As a service provider of video content, I am frequently asked for advice on the best way for businesses to utilise the power of video content - and my answer might surprise you! In today’s episode of Be The Drop, I share with you my thoughts on how to realistically and affordably include video content into your marketing mix and I share some of my top tips for equipment + processes that will help improve your in-house video content. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of video production options. Or if you’d like to learn how to produce your own in-house video content, I also deliver video training programs; view full training details via this link. The Be The Drop podcast is brought to you by Narrative Marketing, the Bran