Be The Drop - Investigating Brand Storytelling

The percentage of venture capital funding awarded to female founded startups is incredibly low, with sources placing it at around 3 – 6% of all funds awarded. SheEO was established to address this, by creating a global community of women radically transforming how we finance, support, and celebrate female innovators. Julie Trell is the country lead for SheEO in Australia, as well as the Global head for muru-D, a startup accelerator investing in early stage startups. Julie is well-versed in startups on a global stage, as well as having personal investment in the startup space. In today’s episode of Be The Drop, I speak to Julie about her startup journey with Salesforce and her current work in the start-up ecosystem in Australia. Julie discusses the opportunities available to female founders, the positive and supportive communities developing, and the importance of empathy and humanism in the age of technology. --- Would you like to join me on a creative podcasting journey? Then head along to my first ever Ade