Be The Drop - Investigating Brand Storytelling

Well it's that time of the year again where we sit back and reflect on the year that was. We look at the things that have worked, and those things that no longer serve us. This is such a great task to undertake, allowing you to learn the lessons  from the previous year and leave behind anything that's not working. For me, the end of 2016 signifies the end of limiting beliefs. One of the biggest things that I am trying to be positive and encourage myself with is around facing imposter syndrome. I touched on this recently in episode 12 and was blown away by the number of people who reached out and shared their feelings of experiencing the same.   So in 2016, I pledge to leave the imposter syndrome behind! I will move into 2017 with purpose and the belief in myself that I CAN do this! If you'd like to kick imposter syndrome to the curb in 2017, check out my tips on how to make it happen.   New Episode Launches every MONDAY! Remember to follow us on Facebook, Instagram, YouTube and Twitter - @be_the_drop  CONTACT

2.1 billion cups of coffee are poured every year here in Australia making us the 47th biggest consumers of coffee in the world, a somewhat startling ranking when you stop and think about it. For Vincent Leonardis and the team at CBTB Coffee House in Adelaide's west, its quality over quantity - every time. Taking old fashioned customer service values to every interaction he has with a customer, Vincent and the team are a shining light in how to do customer service right. Here's what he thinks makes all the difference... New Episode Launches every MONDAY! Remember to follow us on Facebook, Instagram, YouTube and Twitter - @be_the_drop  CONTACT US at podcast@narrativemarketing.com.au Want more from Be The Drop? Visit our website here SUBSCRIBE to us in SoundCloud here. SUBSCRIBE to us in iTunes here.

Whether it be a service or a product, consumers look to the marketplace when we are in need of something or someone to help makes our lives that little bit easier. It has been seen time and time again that the businesses who are able to be most helpful to their customers, throughout every stage of the buyer's journey, are the ones who are most successful. Abbie Allen of Lifestyle Elements has found herself a niche in the marketplace, where being helpful is taken to whole new level - Abbie and her service exist purely to help you achieve your goals, by taking your to-do list and getting it done for you. Upon realising she had a knack for helping other people, Abbie has turned her passion into a thriving business. Here are her tips for engaging and being helpful in business. New Episode Launches every MONDAY! Remember to follow us on Facebook, Instagram, YouTube and Twitter - @be_the_drop  CONTACT US at podcast@narrativemarketing.com.au Want more from Be The Drop? Visit our website here SUBSCRIBE to us in Sound

Beach volleyball and being a better at business communication are rarely heard in the same sentence and one can be forgiven for thinking the parallels between the two are limited. But, in episode 14 of Be The Drop Podcast I chat with Olympic Beach Volleyballer Becchara Palmer. Becchara shares openly with us tips around connecting to a wide and diverse community through storytelling and the lessons beach volleyball has taught her.   The lineup of BTD include a not-for-profit CEO, an Olympian, change makers in numerous industries, a reality TV winner and a social media influencer. New Episode Launches every MONDAY! Remember to follow us on Facebook, Instagram, YouTube and Twitter - @be_the_drop  CONTACT US at podcast@narrativemarketing.com.au Want more from Be The Drop? Visit our website here SUBSCRIBE to us in SoundCloud here. SUBSCRIBE to us in iTunes here.

Imagine finding a void and filling it with a community that you help to create with imagination and strategy. Chess is a very strategic and thoughtful game, to become a master chess player takes practice, skill and sound strategy. It's these principles that Max Mason, of The Henry Austin Restaurant, uses to inspire his next move in business. From developing communication strategies to professional development opportunities, here's some insight into what makes Max Mason a highly effective business owner.   Impacting Community with a Subliminal and Intelligent Connection   Bringing interesting people together by using their strengths is the key for building a new community. When it comes to strategy, Max is never sure what chess piece he is, but he believes in using an energetic approach to getting things done. Building a community can be a very long game, and Max is in it for the long haul. Passion enthusiasm and energy arehis keys to moving forward.    Motivating Community to Take Action and Delivering on Wha

What are the keys elements required to build a proactive community around your business, service or charity? This important question is central to the investigative journey that I have embarked on with my podcast, Be The Drop. Through my interviews with a wide range of top communicators, I am creating a roadmap for listeners who want to build their own community. In this weeks In this weeks episode, I flip the normal structure and instead, I am the person being interviewed! I talk with the spunky Kristen Werner about the key tips that have been shared in the episodes so far. We discuss central themes and standout communication strategies as well as new aspects the podcast will explore. This episode is jam packed with valuable insights that you can action.  New Episode Launches every MONDAY!   Remember to follow us on Facebook, Instagram, YouTube and Twitter - @be_the_drop    CONTACT US at podcast@narrativemarketing.com.au Want more from Be The Drop? Visit our website here SUBSCRIBE to us in iTunes here.

Be The Drop - Kathy Wong    Social Enterprise a Way to Give Back and Build Community with Kathy Wong    Have you ever wondered how to make a difference through creating and connecting to a community? Kathy Wong has done just that. She found a way to give back through her social enterprise Moeloco. I sat down with Kathy and learned how her burning passion to make a difference in the world led to her establishing a social enterprise. One that enabled her to establish a product and a community while giving back in a meaningful way.    Creating a Business Model That Can Foster and Impact Change    Kathy knew she wanted to find a way to give back, and she knew she was not alone in that desire. In her pursuit of finding a way to give back Kathy discovered the social enterprise model. This is where a product or service creates income that allows the enterprise to give back. Inspiration struck while Kathy was at the beach, and she decided her product would be thongs or flip-flops that leave a print o

Today, I had the pleasure of chatting with Jim and Christina from Mr. and Mrs. Romance, a travel blog from his and her perspective. These two are an absolute blast, and it is obvious that they love what they do. They are funny, honest, and yet very protective of the community of followers that have gathered.   A community they see more as friends. The kind of friends you candidly recount stories to about your recent trip to Bali. Giving them the inside scoops on what is “Must See” and “Must Avoid”. They highlight their reviews with the good and not so good which has been fundamental in the trust that they have earned. Here’s the scoop on how Mr. & Mrs. Romance keep their readers coming back for more.   Uniting and Bringing the Community Together   Sharing a story through images and video is how Jim and Christina unite their community and it’s through these images they take people on the journey with them. The stories are a way to connect everyone. Jim is the writer, and they’ve found men are attrac

Today our guest is James Sideris, the creative genius behind Nutorious. Our interview got off to a cracking start as James brought a dark chocolate, coconut, macadamia muffin with raspberry and toasted meringue with a Bounty injection. James uses powerful combinatoins of tastes in his treats to help relay the passion he puts in his food with his customers and audience. James creates real engagement with his audience through new and innovative tastes that create real culinary experiences for his customers.  James Sideris and Communication That Connects:   James unites his community through excitement generated by the creativity of his baked goods. He has built a community by creating products that offer an “experience for the senses” and encouraging people to share their experiences on social media. The Nutorious community are encouraged to take action by sharing their visual experience of his baked goods. Instagram is the key platform that James uses - his delicious images are very well suited to this visual

Welcome to Episode 8 of Be The Drop Podcast. Today I chat about all things not-for-profit with Ian Steele, Founder of Kickstart for Kids.  Today's podcast guest is Ian Steele, CEO of not-for-profit Kickstart for Kids. A former builder and disadvantaged youth counsellor, Ian started noticing a distinct difference between his kids at home and those he worked with day in day out. After delving a little deeper, Ian came to a startling realization. Kids as close as 5km's out of the CBD were living in impoverish conditions, eating from dumpsters or not eating at all. Ian kicked into action and is now the CEO of Kickstart for Kids. Ian is a passionate, compassionate and yet very matter of fact communicator. He splits his time between acquiring new program sponsors, touching base with volunteers and spreading the word of KSFK to help as many kids as possible.  Today Ian touches on the different elements of a not-for-profit community (volunteers, kids, corporate sponsors), the difference he's making in all these commu

In episode 7 of Be The Drop Podcast, I sat down with Olympic Beach Volleyball Gold Medallist Kerri Pottharst and she talked me through her top tips for building community connection. DOWNLOAD YOUR OWN BUYER PERSONA CHECKLIST HERE! We are all looking to connect with our community and customer base in a meaningful and ultimately profitable way. This means giving them what they are looking for, in the hope that they will return when they are ready to buy what we are selling. But how do you do that? How do you really understand your community in a way that is mutually beneficial?  The lineup for the first season of BTD include a not-for-profit CEO, an Olympian, change makers in numerous industries, a reality TV winner and a social media influencer. New Episode Launches every MONDAY! Remember to follow us on Facebook, Instagram, YouTube and Twitter - @be_the_drop  CONTACT US at podcast@narrativemarketing.com.au Want more from Be The Drop? Visit our website here SUBSCRIBE TODAY!  

Welcome to Episode 6 of Be The Drop Podcast. In this week's podcast episode, I chat with Dave Shepherd, Head of Channel Sales at Hubspot Australia. Hailing from the Boston, Dave brings a passion and enthusiasm to all that Hubspot stands for. We talk about how Hubspot use annual events to get face to face with their customers and why they make up an integral part of their business strategy. For anyone listening who has their own business will understand the need for highly motivated staff, Dave touches on their 'Hubspotters' and how they incentivise them to be their best. There are so many good business gems in here, Dave talks about his success being directly related to the success of their partners - and how being good humans is good business. Sit back and enjoy Dave Shepherd. The lineup for the first season of BTD include a not-for-profit CEO, an Olympian, change makers in numerous industries, a reality TV winner and a social media influencer. New Episode Launches every MONDAY! Remember to follow us on Face

In this episode we talk about the story behind the Beard Season movement and how it has grown and is saving at least one person from melanoma each week. Jimmy talks about how every person he meets is invited to be part of their growing story and this has seen the message spread not only in Australia but around the world. In sharing his Be The Drop communication tip, Jimmy recommends the 'cannon ball' technique - a sure fire way to get attention and bring others along for the ride - but you'll need to listen to the end to hear his advice about this!  Just a heads up, we arranged to meet with Jimmy in a little bar in Sydney, the perfect setting for a man like Jimmy. It does however lend to being a little noisier than we'd like, so apologies in advance for any extra background noise you might be able to hear. The lineup for the first season of BTD include a not-for-profit CEO, an Olympian, change makers in numerous industries, a reality TV winner and a social media influencer. New Episode Launches every MONDAY! 

Hello and welcome to Episode 4 of Be The Drop Podcast. In this episode, we look at understanding the power of who you are and owning that responsibility. The two simple words own it are incredibly powerful for this dynamic pair and their community.  Through their business, The Own It Project they share real life experiences, they are bringing back old fashion life lessons, to support and inspire others. Supported by a range of mentors who are also passionate about helping others, they are uniting their community through the sharing of real life stories.  Through genuine care and whole lot of drive, these ladies are busy motivating a generation to make a change, to make a positive difference in their life. Listen to their episode to help you find a positive mindset. The lineup for the first season of BTD include a not-for-profit CEO, an Olympian, change makers in numerous industries, a reality TV winner and a social media influencer. New Episode Launches every MONDAY! Remember to follow us on Facebook, Instagr

Welcome to Be The Drop Episode 3. In today's episode, Andrew Morello of Yellow Brick road opens up in this episode and discusses his journey as a simple country boy from Moonee Ponds and the 'sliding door moment' of participating in The Apprentice that has seen him become a successful entrepreneur in Sydney.   Andrew provides incredible insights on the importance of working on your core vision, mission and values "all decisions and inspiration for action must be built from this foundation. Then you need to regularly revisit these in order to ensure you reach a common goal."  Passing on his father's advice to listeners, Andrew advises "be careful how you treat people on the way up because you never know who you'll need on the way down." The interview with him is filled with many such frank and useful advice, have a listen and find out for yourself:   Thank you for listening to Be The Drop Podcast. The lineup for the first season of BTD include a not-for-profit CEO, an Olympian, change makers in numerous indust

Sarah Jensen is a writer, speaker, goal rocking coach and podcast host helping big-hearted bloggers, dreamers, creatives and business mavens rock their goals and love their life. Sarah's believes in kindness, community and kicking ass. She is also the creator of Rock Your Goals Workshops and sarahjensen.com.au. In this episode we dive into heartfelt communication around how to rediscover your sense of self. Sarah discusses how to break free of limitations that might stop you from embracing your dreams. Her communication strategy is all about empowering others to be themselves, to be confident to be the best version of yourself.  Her positive messages are both inspirational and motivational and I am sure you will take away a sense of self empowerment from listening to her insights. Enjoy! SUBSCRIBE to us in iTunes here. SUBSCRIBE to us in SoundCloud here. SUBSCRIBE to us in YouTube here. REMEMBER to follow us on Facebook, Instagram, and Twitter - @be_the_drop  CONTACT US at podcast@narrativemarketing.com.au

Today, I talk to the passionate, driven and generous co-founder of Vinomofo - Australia's digital wine guys. In this podcast we talk about who their tribe is, the significance of a small combi-van, what their tribe want and how they go about serving their tribe all in the name of doing good business. I first met Andre in 2014, as a mentor for MEGA, a 12 week entrepreneurship program in which I participated. I was instantly was drawn to his honesty, energy and willingness to share. As always Andre is candid and insightful into what it means to be a tribe leader, and how important that role is, when building good business. Warning: this episode contains some strong language. We have included the language as it's authentic to the way in which Andre communicates with his tribe. If swearing is not your thing, I recommend that you wait until episode 2 which will be released next Monday. REMEMBER to follow us on Facebook, Instagram, YouTube and Twitter - @be_the_drop  SUBSCRIBE to us in SoundCloud here. SUBSCRIBE

Hello and welcome to Be The Drop Podcast! I'm your host Amelia Veale, a passionate communicator and director of Narrative Marketing.   In this interview series, I’ll be interviewing the people who embody #bethedrop and who motivate + inspire collective thinking and action, with the view to uncovering some of the characteristics and capabilities that drive collective consciousness.     The lineup for the first season of BTD include a not-for-profit CEO, an Olympian, change makers in numerous industries, a reality TV winner and a social media influencer.   New Episode Launches every MONDAY!   Remember to follow us on Facebook, Instagram and Twitter - @be_the_drop  SUBSCRIBE to us in SoundCloud here. SUBSCRIBE to us in iTunes here. CONTACT US at podcast@narrativemarketing.com.au Want more from Be The Drop? Visit our website here