Be The Drop - Investigating Brand Storytelling

Graphic design is an in-demand business skill, it can be expensive and the population of people qualified and capable of doing good graphic design is small. Canva is a tool that democratises design, the service allows users online access to a library of well designed components, and gives them a canvas to piece their design together. Cameron Adams is the Co-founder and Chief Product Officer of Canva, a man set on eradicating poor and lazy design by distributing a platform that is easily accessible. With his experience in user experience design and involvement in big projects for Google, Cameron’s connections and expertise have helped him to shape the success of Canva. In today’s episode of Be The Drop, Cameron discusses his journey from working for corporates to creating a startup and launching an International platform. Cameron reveals how Canva generates website traffic, enhances the user experience and how the journey of business growth is complicated and gradual. --- Would you like to join me on a creati