Be The Drop - Investigating Brand Storytelling

Growth in business can seem elusive and difficult to obtain, yet 26 year old Tobi Pearce, is very clear on the methods, the conditions, and the mindsets that has driven his international business success. In this forthcoming interview, Tobi shares many strategies and tools, that helped him build a global fitness business. Tobi Pearce, together with his fiancè Kayla Itsines, have built a highly successful online fitness company that attracts millions of customers and followers. His background in personal training, and the discipline gained from strict health regimes, has facilitated Tobi to run business effectively and efficiently. The couple have been very strategic in capitalising on social media trends, which has been pivotal in driving their success. In today's episode of Be The Drop, Tobi discusses the five-year journey of his business, Sweat, and shares insight on taking products to market, how to do market research, and how to manage language barriers when expanding into international markets. --- Woul