Be The Drop - Investigating Brand Storytelling

SouthStart was back with a bang in 2018 - successful in their mission to unite, connect and recognise amazing people doing incredible things. Across the 2 day conference, entrepreneurs, CEOs, and innovators came together in a celebration of people, ideas and technology. An exciting opportunity for startups to unite in their passion for shaping our future - it was eye opening to hear where some of these new directions could take us. Live from SouthStart, I speak to three people heavily involved in this space. Alex McCauley, CEO of not-for-profit organisation, StartupAus, has deep insight into technology startups in Australia, from policy to current success stories. Jason Neave, director of the Moonshine Laboratory, the organising body behind Southstart, has many years of experience in marketing and has launched his own sports-betting startup. Craig Swann, The Moonshine Labs Entrepreneur in residence, played a key role in coordinating the SouthStart conference. In today's episode of Be The Drop, Alex, Jason, a