Brand Newsroom

Recently James, Nic and Sarah talked about the best marketing, media and business lessons they’d each learned over the course of their careers. It was a really popular episode so this week they look at the three things they wish they’d know about marketing, media, or business when they were just starting out.   On My Desk Nic makes a rash promise to write a book. Sarah mentioned this speech by comedian Tim Minchin. James recommended the NewStatesman politics podcast.   Brand Newsroom is a marketing podcast for anyone who has a say in the way companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.   Show Notes will be available at www.brandnewsroom.net.

We probably all need a bit of social media training for our businesses. That’s according to Megan Del Borrello, director of Gloss Marketing Communications, who says all too often, brands are getting their social media wrong. She joins Nic and James for a discussion about how companies can get their social media right. On My Desk Megan recommended Jacqui Alder’s Clarity, Simplicity, Success. Nic recommended Sonia McDonald’s book Just Rock It. James recommended Brian Grazer’s book A Curious Mind: The Secret to a Bigger Life. Brand Newsroom is a marketing podcast for anyone who has a say in the way companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Show Notes will be available at www.brandnewsroom.net.

Brand Newsroom's producer, Dan Hatch, joins the team for a chat about how the media is working these days and, more importantly, how we should consume it so that we actually know what's going on. On My Desk Nic recommended the book The Project Rots from the Head. Dan recommended answerthepublic.com. Sarah recommended an episode of the This American Life podcast called Things I Mean to Know. James recommended the book F****** Apostrophes. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Brands are using computer games to drive business outcomes from customer engagement and profit to brand awareness. To tell us how they’re doing it we’re joined by the managing director of Stirfire Studios, Vee Pendergrast. Her company makes games for business, non-government organisations and government. On My Desk Sarah recommended emojipedia. Vee recommended the Game Hugs   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

What is a unicorn in the marketing world? Astrid Fackelmann is director of stakeholders at acQuire Technology Solutions and she joins Nic and Sarah to explain. She also gives her insights into branding and brand strategy. On My Desk Sarah mentioned the website and e-newsletter Brain Pickings Nic's recommendation this week was SpacetoCo  Astrid suggested the books The Brand Gap and Daniel Goleman's Emotional Intelligence. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Show notes at www.brandnewsroom.net.

The gang has gathered for a special BONUS edition of Brand Newsroom to discuss the Content Marketing Institute’s Benchmarks, Budgets and Trends Report for Australia for 2018. Links you might need You can get the full CMI Benchmarks report here. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Podcasting is becoming more popular. Anyone can create one, but how do you ensure you’re successful? What is podcasting best practice? James, Nic and Sarah are joined by business development manager at Melbourne-based BE Media Productions — and host of the BE Podcasting podcast — Chris Ashmore. On My Desk Chris recommended the book Pompey Elliott at War, in His Own Words. Nic’s recommendation was Alan Kohler’s Talking Business Sarah suggested the website Pod to Pod. James recommended the podcast Fortunately with Fi and Jane. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Show notes at www.brandnewsroom.net.

James, Nic and Sarah each share the three best lessons they’ve learned during their long careers in the media and marketing space. They share their tips on management, writing skills, audience, marketing, media, public relations and more.     On My Desk Nic recommended sending out left over brochures or literature to clients or potential clients who didn’t manage to make it to your event, just to touch base with them. Sarah recommended the Ear Hustle podcast, from inmates at San Quentin prison. James suggested the podcast Reasons to be Cheerful, hosted by former British Labour leader Ed Milliband.   Brand Newsroom is a podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

James and Nic are joined by a good friend of the podcast, storyteller, writer and marketer, Jonathan Crossfield to talk about authenticity. Specifically, they're talking about how brands achieve authenticity and the paradox that involves. On My Desk Jonathan recommended the BBC podcast, The Digital Human. Nic’s recommendation was Kristen Hansen’s book Traction. James suggested the Radio Lab podcast. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

It’s our first ever Brand Newsroom Facebook Live Stream event and unfortunately, we had some sound quality issues. So we apologise for the awkward audio. But please bear with us, because the content is fantastic. James, Nic and Sarah were joined in the studio by Edith Cowan University senior lecturer Dr Helen Cripps and her marketing students Lydia Barley, Luke Beattie, and Natalie Woloszyn to talk about the future of marketing. On My Desk Nic’s recommendation was Media Stable’s survey on the Australian media and public trust. Sarah suggested following the #cathedralwars hashtag on Twitter and seeing the back and forth between the UK’s big cathedrals. James recommended the BBC Business Daily’s podcast Kicking the Plastic Habit. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Cor Hospes is a best selling author of books on content marketing and storytelling. The founder of Netherlands-based Merkjournalisten, he’s a well-known international speaker, consultant and trainer — and he helps companies create stories worth sharing. He joins James and Sarah for a chat about how B2B brands came tell sexier stories. On My Desk Cor recommended a music festival in Groningen in the Netherlands. Sarah’s recommendation was the Brewer’s Dictionary of Phrase and Fable. James’s recommendation was a TED Talk by Rutger Bregman. Brand Newsroom is the marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.      

With a public vote on same-sex marriage happening in Australia at the moment, many big companies and business leaders are becoming quite vocal about where they stand. So, should brands be making a stand on social issues? And what are the factors any brand should consider before taking sides in a divisive issue? On My Desk Sarah’s recommendation is to use TweetDeck to follow hashtags. Nic recommended a book called Kingpin: Legal Lessons from the Underworld, by Sarah Bartholomew. James recommended Psycho Cybernetics, a book about the power of your subconscious mind. Brand Newsroom is the marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Customer service is one of the best marketing tools around. James, Nic and Sarah are joined by an expert in the area — the founder of Dime Customer Service, Chris Smoje. On My Desk Nic recommended Jo Saunders book Get Good or Get Off. Sarah’s recommendation was a blog post by Lush Digital’s copy editor, Wendy Wood, called 10 frequently ignored grammar rules you need to know. Chris’s recommendation was Flipboard. James’ recommendation was a post on LinkedIn by Jeff Stibel called 5 ways to give your brain a break right now. Brand Newsroom is a podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Following Sarah's assertion on a recent episode that "if everyone says they're a thought leader, then no on is", James, Nic and Sarah discuss “thought leadership”. Is it a hollow marketing term? Or are the people who claim to be thought leaders actually changing their industry — and the world? Brand Newsroom is a podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.  Show Notes will be available at www.lushdigital.com/blog.

Google’s pay-per-click advertising service, Google AdWords, accounts for 98 per cent of the internet giant’s revenue — so it’s a popular place to advertise. But does that mean it’s right for your business? And how do you use it well? The Brand Newsroom team is joined by Lush Digital’s Zubin Fitter to find out what’s best practice (as soon as they finish chatting about Content Marketing World, that is). Brand Newsroom is podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Show Notes will be available at www.lushdigital.com/blog.

Robert Rose is one of the content marketing industry's best thinkers. He and Joe Pulizzi have teamed up to write a new book, Killing Marketing, which looks at how the world's most innovative businesses are turning content marketing from a cost into a profitable centre. Sarah Mitchell and Dan Hatch caught up with Robert at Content Marketing World. This is the last of our special podcasts from Cleveland, Ohio. James and Nic will be back next week, we promise. Here's a link to Killing Marketing.

Clare McDermott is chief consulting editor of Chief Content Officer magazine and owner of Solo Portfolio. She’s also a specialist in original research — which is a fantastic opportunity for anyone involved in content marketing. Sarah Mitchell and Dan Hatch caught up with Clare at Content Marketing World in Cleveland, Ohio, last week — right after she got off stage from interviewing the author of The Underground Railroad, Colson Whitehead. Clare is on Twitter: @SoloPortfolio.

Coming to you from Content Marketing World in Cleveland, Ohio, Sarah Mitchell and Dan Hatch meet with one of the most entertaining presenters in the game — co-founder and creative partner and Velocity, in London, Doug Kessler. Doug is on Twitter: @dougkessler. He blogs at: velocitypartners.com. Here’s the link to Doug’s strategy checklist: https://velocitypartners.com/resources/b2b-content-marketing-strategy-checklist/

At Content Marketing World in Cleveland, Ohio, Sarah Mitchell and Dan Hatch catch up with one of the most exciting content marketers in the world right now, Jay Acunzo. Jay is the host of the Unthinkable Podcast (subscribe to it, trust us) which is really about thinking for yourself. His keynote was about being a more inspiring and more inspired content marketer. Jay is a delight. We hope you enjoy the podcast. You can follow Jay on Twitter and Snapchat: @jayacunzo.

Sarah Mitchell catches up with the CEO of Australia's Bluewire Media, Adam Franklin, at Content Marketing World in Cleveland, Ohio. The topic? How to build your email subscriber list. Adam is the co-author of Web Marketing That Works.