Brand Newsroom

Podcasting is becoming more popular. Anyone can create one, but how do you ensure you’re successful? What is podcasting best practice? James, Nic and Sarah are joined by business development manager at Melbourne-based BE Media Productions — and host of the BE Podcasting podcast — Chris Ashmore. On My Desk Chris recommended the book Pompey Elliott at War, in His Own Words. Nic’s recommendation was Alan Kohler’s Talking Business Sarah suggested the website Pod to Pod. James recommended the podcast Fortunately with Fi and Jane. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Show notes at www.brandnewsroom.net.