Brand Newsroom

James and Nic are joined by a good friend of the podcast, storyteller, writer and marketer, Jonathan Crossfield to talk about authenticity. Specifically, they're talking about how brands achieve authenticity and the paradox that involves. On My Desk Jonathan recommended the BBC podcast, The Digital Human. Nic’s recommendation was Kristen Hansen’s book Traction. James suggested the Radio Lab podcast. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.