Brand Newsroom

Cor Hospes is a best selling author of books on content marketing and storytelling. The founder of Netherlands-based Merkjournalisten, he’s a well-known international speaker, consultant and trainer — and he helps companies create stories worth sharing. He joins James and Sarah for a chat about how B2B brands came tell sexier stories. On My Desk Cor recommended a music festival in Groningen in the Netherlands. Sarah’s recommendation was the Brewer’s Dictionary of Phrase and Fable. James’s recommendation was a TED Talk by Rutger Bregman. Brand Newsroom is the marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.