Brand Newsroom

Robert Rose is one of the content marketing industry's best thinkers. He and Joe Pulizzi have teamed up to write a new book, Killing Marketing, which looks at how the world's most innovative businesses are turning content marketing from a cost into a profitable centre. Sarah Mitchell and Dan Hatch caught up with Robert at Content Marketing World. This is the last of our special podcasts from Cleveland, Ohio. James and Nic will be back next week, we promise. Here's a link to Killing Marketing.