Brand Newsroom

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Show notes at www.brandnewsroom.net.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Show notes at www.brandnewsroom.net.

Brand Newsroom hosts James and Nic take a close look at lessons from the Animals Australia scandal, where an animal rights organisation was accused of creating a "fake news" video that involved the mistreatment of animals. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Show notes at www.brandnewsroom.net.

Brand Newsroom producer Dan Hatch makes his pick for his favourite episode of 2018.   www.brandnewsroom.net

Brand Newsroom's James Lush picks his favourite podcast of 2018.   www.brandnewsroom.net

Brand Newsroom's Nic Hayes picks his favourite podcast of 2018 to share with you. After four years and 222 episodes, the team is on a break over the Australian summer. Nic and James will be back with new episodes and a fresh sound in 2019. In the meantime, please enjoy our highlights of the past year! www.brandnewsroom.net

As it’s nearing the end of the year we wanted to review the best and worst of what we’ve seen in the various parts of the industry through 2018. We’ve seen some absolute clangers this year. Nic and James offer their advice to help you avoid or navigate a similar disaster yourself. The guys discuss Facebook and Cambridge Analytica, Elon Musk, politics, Nike, Serena Williams, Australia’s Liberal Party, Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. www.brandnewsroom.net

Gordon Jenkins is known as The Visible Guy. He’s an expert at networking and he claims that no matter how bad your situation seems at any point in time, you can position yourself for success.   On My Desk Gordon recommended an app called co Nic recommended The 100 with 10 Extra Speeches: Insights and Lessons from the 110 best speakers and speeches ever given And James suggested listening to The Daily podcast’s episode What Facebook knew and tried to hide.   Links you might need You’ll find Gordon Jenkins here.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Chris Smoje joins the podcast to talk about where customer service and branding meet. On My Desk Sarah recommended Andy Crestodina’s Blogging Statistics and Trends report 2018 Chris’s recommendation was Mike House’s Thrive and Adapt Nic’s recommendation was to follow Telum media.   Links you might need You can find Chris on Twitter here. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.   www.brandnewsroom.net

James was in Melbourne last week for the B2B Marketer’s Forum and took the opportunity to speak to Ray Kloss, marketing director Cisco. Cisco has just had a major relaunch, so it’s a great opportunity to take a deep dive into a B2B marketing story. Links you might need You’ll find Ray here Take a look at the whole campaign and learn more about it here Here’s Orange Sky, which Ray mentioned. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. www.brandnewsroom.net

Our topic today is effective sales enablement. It’s a topic normally approached from the point-of-view of the sales team, but our guest, Pam Didner, is looking at it from the marketing side. Pam is a marketing consultant, an author, and someone well known to content marketers around the world. She’s looked at what marketers can do to help the sales team be more effective. On My Desk Pam recommended Jay Baer’s Talk Triggers and Atomic Habits by James Clear Sarah recommended a blog post of Pam’s called A quick and easy way to create your own value propositions Nic’s On My Desk was a reminder to have insurance for your gadgets – which comes on the back of him breaking his iPad. Links you might need You’ll find Pam Didner (and you can grab her book) here. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

To ensure we're making the best and most relevant podcast possible in 2019, we've created a quick survey. (SurveyMonkey says it'll take six minutes.) Tell us what you want to hear. What kind of episodes do you like? What topics should we discuss? What do you love and what do you hate? (Sorry, we can't stop Nic's shameless plugs, we've tried. But anything else is open for discussion.) We can't wait to hear from you, James, Sarah and Nic. TAKE THE SURVEY HERE or find it on our Twitter or Facebook pages or on the news page at www.brandnewsroom.net.

In the third of our special masterclass series, Nic and Sarah quiz James about interview techniques. Whether you’re interviewing someone for a job or you’re hosting a conference, everyone in business needs to know how to get the best stories and information from an interviewee. On My Desk Sarah recommended a Forrester report on B2B marketing content strategy James recommended The Guardian’s new podcast, Today in Focus Nic shamelessly promoted his new media training service.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. www.brandnewsroom.net  

The team looks at mobile apps and asks “do I need an app for my business?”  Joining James, Nic and Sarah to demystify a marketing platform that many businesses have probably never even thought of, is Richard Giles, general manager and product director at West Australian app-specialist agency, Adapptor. On My Desk Richard recommended Zwift Sarah recommended the Garden Answers plant identification app Nic recommended Layout for Instagram James recommended a TED Talk Daily episode called Why the future of the hospital will be in your own home.   Links you might need You’ll find Richard Giles and Adapptor here.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. www.brandnewsroom.net

Jay Acunzo is challenging us to rethink marketing. He has worked at some of the biggest names in media and marketing, including Google, ESPN and Hubspot. He’s the host of the Unthinkable Podcast, and an in-demand speaker. Jay has a new book out, called Break the Wheel. Today he joins Sarah Mitchell for a chat about the book, and the difference between “best practice” and “best for us” marketing. On My Desk Jay talked about the Heliotrophic Effect and how we could use it for marketing Sarah recommended producer Dan Hatch’s blog, The Awkward Gardener. Links you might need You can grab Jay’s book on Amazon And here’s his Unthinkable Podcast. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. www.brandnewsroom.net

The BNR team discuss the Content Marketing Institute’s 2019 B2B Benchmarks Budgets and Trends Report. The report found 90 per cent of B2B businesses now focus their content on what the audience wants, rather than just banging on about their product – so James and Sarah are thrilled. On My Desk Sarah suggested brands using email personalisation and automation do so carefully and make sure they’re sending something worthwhile Nic recommended exploiting content-hungry traditional media outlets (like Channel 95 in Australia) and providing content to fill the space available James talked about a BBC Business Daily podcast about how bots are being used to spark debate and dissent on social media. Links you might need Here’s the full Content Marketing Institute’s B2B Benchmarks, Budgets and Trends Report 2019 And here’s the blog post on Donald Trump bots, by Rand Fishkin. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, p

Donna McGeorge, author of The 25 Minute Meeting, is our guest today – talking about productivity! A report by Harvard Business Review found that 70 per cent of meetings were unproductive and inefficient. Sound familiar? It certainly does to us. On My Desk Donna recommended Glue by Tracy Ezard Nic suggested the MyPureMist inhaler James recommended a book called Changeology by Les Robinson. Links you might need Here’s where you’ll find Donna McGeorge and can buy her book. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. www.brandnewsroom.net  

The Story Midwife Lisa Evans joins Nic and Sarah for a chat about business storytelling. Lisa helps people find their brand’s authentic voice and teaches them how to become confident and successful public speakers. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. On My Desk Sarah recommended the Feather Heist episode of the This American Life podcast Lisa recommended Dan Roam’s book, Show and Tell And Nic suggested Lisa’s book, Speaking Savvy. Links you might need You’ll find Lisa here. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. www.brandnewsroom.net

Lush client services manager, Adriana Robbins attended 2018 Content Marketing World. Neither James, Nic, nor Sarah made it along, so the team asked Adriana to join us for a chat about what she learned and what her key takeouts were from this year’s event. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Show Notes Here are some key take-outs:   Use the curiosity gap to engage your audience (and here’s that watermelon video) AI is going to have a huge impact on content marketing in the very near future (but they’re not here to take our jobs) If you create meaningful content your audience wants, then they’re willing to listen and willing to trust. Become a resource for your audience.   On My Desk Nic recommended Confessions of Pitch Consultant by Eliot Epstein Adriana recommended The Hustle e-newsletter James suggested The Guardian’s podcast, We Need to Talk About, rec

Melbourne-based email specialists The Orchard Agency released their Australian Email Benchmark Report 2018 recently. Agency co-founder Wei Tan joins Nic and Sarah for a conversation about the report, with a focus on how to manage email lists effectively.   On My Desk Sarah recommended the TTC Wrap-up newsletter by Tammy Tansley Consulting Wei recommended web push notifications. You can learn more about them here Nic suggested Ricky Nowak’s How to make good people great leaders.   Links you might need You can find The Orchard Agency and their Email Benchmark Report here.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.   www.brandnewsroom.net