Brand Newsroom

What is a unicorn in the marketing world? Astrid Fackelmann is director of stakeholders at acQuire Technology Solutions and she joins Nic and Sarah to explain. She also gives her insights into branding and brand strategy. On My Desk Sarah mentioned the website and e-newsletter Brain Pickings Nic's recommendation this week was SpacetoCo  Astrid suggested the books The Brand Gap and Daniel Goleman's Emotional Intelligence. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Show notes at www.brandnewsroom.net.