Dos Marcos

Did you know your mattress store has just 7 seconds to win or lose a sale? Discover the surprising strategies that top retailers use to win big.We’re fresh off the floor from Nationwide Primetime in Nashville—and we’re spilling the real secrets you won’t hear anywhere else! Mark & Tara Kinsley break down the top takeaways that can transform your mattress business and your customers’ sleep.If you’ve ever wondered why your AI initiatives stall, or how a simple “pillow fitting” can boost your average ticket by $200, this episode is your playbook. Get the inside scoop from the Dream Team at Mattress University, learn why featuring your staff in marketing is riskier (and more rewarding) than you think, and uncover the 7-second science behind customer trust.Industry experts, from Pure Care to King Koil, shared actionable tips that you can implement TODAY—like the secret power of dressing your beds and how Google images can make or break your store’s foot traffic.Ready to stop treating AI like a toy and start us

Did you know a jingle can make your brand 96% more memorable? See how AI wrote one in just 2 minutes (and why your business needs this edge).What does a hidden Oregon beach, a 2-minute AI-composed song, and a record-breaking charity event have in common? This episode is your backstage pass to the future of mattress marketing. Mark Kinsley reveals the science behind why jingles work—brands with music boast a staggering 96% higher recall rate! If you've ever wondered why your best promotions still get ignored, this is the missing link. Join us as Mark walks through a live demo: using ChatGPT and Suno to create a custom jingle for Mattress World Northwest, all based on proven neuroscience and brand storytelling. Learn why the "earworm effect" sticks your message in customers' minds, how double-encoding (melody + words) boosts recall, and why refining your AI prompts is the secret weapon every retailer needs. Plus, get a sneak peek at Sleep Summit 2025's game-changing lineup—from Dr. Chris

You won’t believe the wildest sleep technology we tested at Vegas Market—think massage beds, carbon fiber support, and celebrity collabs!Just back from Las Vegas World Market, Mark and Tara Kinsley spill the behind-the-scenes on eight showrooms changing how we sleep (and sell sleep). From a cabana at the Bellagio to late-night adventures at Tao, this episode recaps the most eye-opening moments with industry insiders and real talk about what’s trending in sleep science and mattress innovation.If you’ve ever wondered what really happens at the biggest mattress market in the world, tune in for exclusive insights on:- The King Koil x Property Brothers launch shaking up retail floors- A massage bed that actually stretches you (no, really)- Carbon fiber mattresses that feel buoyant, not stiff- How Corsicana is making life easier for retailers with one-stop solutions- Game-changing pillow programs and the truth about “pillow poaching”- Why Prana Sleep’s secret weapon is finally available to more stores- The tech tha

Most mattress retailers lose 30-40% in sales by hiding financing—here’s how to turn payment options into your #1 marketing weapon (and boost ticket size).Ever wondered why customers walk out without buying—or why your average ticket won’t budge? This week, Mark Kinsley sits down with Mark Shelley, Head of Sales at American First Finance, to reveal the untapped power of leading with financing. Discover how presenting flexible payment options early and often can unlock “Yesville” for every shopper, not just prime credit buyers.If you’ve struggled with low foot traffic, missed sales, or the awkward “financing talk” at the end of a sale, this episode is packed with actionable insights. Learn about AFF’s all-credit-welcome approach, the “silent salesman” campaigns that drive repeat business, and an industry-first ad match program that can DOUBLE your marketing budget. Hear how retailers are seeing 30-40% higher average tickets by simply changing the financing conversation—and how you can implement these strategies

Mattress pros: Are you missing the #1 AI automation that’s saving top retailers hours and thousands—without hiring extra staff? Discover it here.AI isn’t just a buzzword—it’s the tool transforming the mattress and sleep industry, from product imagery to customer engagement and beyond. In this episode, Mark Kinsley is joined by AI and automation experts from Presti.ai and Podium to reveal how sleep retailers are using next-gen automation to slash busywork, boost sales, and deliver the photo-realistic, emotion-driven customer experiences today’s shoppers demand.If you’ve ever struggled with slow photoshoots, inconsistent customer replies, or missed-out reviews, this is your playbook. Learn the surprising truth about why generic AI tools like ChatGPT distort your product images, and how industry-specialized platforms like Presti.ai ensure your mattresses look real (and irresistible) in every context—at a fraction of the time and cost.You’ll see real demos of batch automations, brand-specific AI training, and eve

How did a 37-year-old mattress mogul turn a forgotten furniture store—with NO computer—into a thriving, triple-location empire? The secret’s inside.What happens when a top mattress retailer gets bored? If you’re Keith Moneymaker—the “Unicorn with a Beard”—you buy out a local furniture store with a legendary legacy…and discover a hidden warehouse packed with vintage gems, untouched since the 90s. In this episode, Mark Kinsley digs in with Keith on how he’s defied industry odds, tripled his business in a year, and created a “treasure hunt” outlet that’s become the talk of Pinehurst, North Carolina.If you’ve ever wondered why so many mattress stores close up shop—or how to actually thrive in a tough market—Keith’s story is a masterclass. You’ll hear how investing in community (not just inventory) creates unstoppable loyalty, why keeping competitors close is his secret weapon, and how a $0 marketing hack drove 36,000+ views and doubled his IG following with real, local customers.PLUS: The wild risks, the family l

How does escaping a hurricane spark a sleep industry revolution? Discover the wild journey behind Canada’s fastest-growing mattress brand!When Jon Piett fled a hurricane in Turks & Caicos, he had no idea it’d launch him into the heart of Canada’s mattress industry. In this episode, Jon reveals how starting over led him from a cold garage—crafting weighted blankets—to founding Lotus Sleep Products and opening six Modern Mattress stores across Saskatchewan.If you’ve ever wondered how to compete with mattress giants or how to build a guest-first culture that drives real sales, you’ll love Jon’s story. He shares the surprising decision to ditch big brands in favor of private-label products, the “micro-moments” that transformed his team’s mindset, and how obsessing over every little customer detail (even lighting and opening the door) became Modern Mattress’s secret sauce.Industry experts said his strategy was “crazy.” Sales and conversions say otherwise. Learn how Jon’s team involved staff in product design,

Dive into the future of retail with AI expert Mark Kinsley and discover how to turn AI from a mere toy into a powerful tool for innovation.Join our host Mark Kinsley as he talks with Melissa about the transformative power of AI in the retail industry. With years of experience in the mattress and appliance sectors, Mark shares his insights on leveraging AI for productivity and innovation.In this episode, Mark Kinsley takes us on a journey from being an AI tinkerer to an expert. He discusses the evolution of AI tools, their applications in retail, and how businesses can maximize AI's potential. Through engaging anecdotes, Mark illustrates AI's role in enhancing productivity and offers a glimpse into the future of retail.Timestamps:00:00 - Introduction by Melissa and Mark03:45 - How AI Became a Game-Changer in Retail07:20 - Early Adoption and Masterminds: The Journey Begins12:10 - AI in Action: Real-world Applications and Success Stories18:30 - Interactive Session: Defining AI's Role in Your Business

Discover the transformative power of sleep science in this insightful episode featuring Dr. Elie Gottlieb, Head of Applied Sleep Science at SleepScore Labs. Host Mark Kinsley explores how cutting-edge research and technology are not only helping people sleep better—but also driving innovation and growth for businesses in the sleep industry.What You’ll Learn:* How SleepScore Labs validates product claims with data* The connection between personalized sleep solutions and business performance* Why pillow fit can make or break your sleep* How to build “sleep pressure” during the day for better rest at night* The role of consistency in healthy sleep habits* Eye-opening insights into social jet lag and sleep hygiene* What the future holds for personalized mattress shoppingWhether you’re a sleep-deprived professional or a brand looking to improve your product’s credibility, this episode is packed with practical advice and fascinating science.Timestamps:00:01 – Introduction to Dr. Elie Gottlieb and SleepScore Labs01:

3Z Brands CEO John Merwin returns to The FAM Podcast to talk about the future of mattress retail. From Helix’s brick-and-mortar rise to the viral impact of Brooklyn (his daughter and the brand), and the surprising acquisition of Southerland—a legacy wholesaler—Merwin reveals how the lines between DTC and traditional retail are being redrawn.

The FAM is excited to announce that Bedgear's CEO Eugene Aletto is speaking at Sleep Summit 2025. In honor of the announcement, we are replaying last year's most listened to episode, featuring the bad boy of bedding himself!Buckle up for an eye-opening chat with Eugene Alletto, the maverick CEO of Bedgear, who's revolutionizing the bedding industry with his bold and innovative approach. Dubbed the "bad boy of bedding," Eugene shares how his immigrant upbringing instilled the principle of being additive rather than disruptive. In this lively episode, Eugene and host Mark Kinsley delve into the importance of innovation, the power of words in branding, and the value of inclusive, customer-centric business practices.Join us for a rollercoaster ride through Eugene's fascinating career, filled with anecdotes that underscore his relentless drive and unique approach to transforming the bedding market. Whether it's connecting the dots in a disjointed industry or emphasizing the need for e

Can you build a competitive intelligence dashboard with no coding skills? Yes—and Mark Kinsley shows you how. In this episode, Kinsley demos how he used Manus.ai to create a mattress industry market tracker that monitors local competitors, scrapes promotional data, and identifies strategic threats. He also built a real-time stock dashboard to follow public companies like Sleep Number and Purple. If you’re a mattress retailer, supplier, or manufacturer, this episode offers a masterclass in using AI tools to make better business decisions.Chapters00:00 Introduction to AI Tools and Manus.ai02:59 Building a Competitor Intelligence Dashboard05:54 Understanding AI's Capabilities and Limitations09:10 Creating a Stock Tracker for the Mattress Industry12:05 Improving Communication with AI Systems14:46 Real-Time Data Integration and Market Insights17:57 The Role of Vision in AI Implementation21:14 Empowering Teams with AI Tools

Dive into the inspiring journey of Dale Carlsen, the visionary behind Sleep Train, and discover how he reshaped an industry and gave back to his community.Join host Mark Kinsley as he sits down with Dale Carlsen, the legendary founder of Sleep Train, who built a 317-store empire with a unique culture of employee ownership and community support.In this episode, Dale Carlsen shares the story of building a mattress empire and the transformative power of employee ownership. Discover how his innovative approach not only skyrocketed business growth but also changed the lives of countless employees and foster children. Dale's commitment to doing the right thing extends beyond business, highlighting the importance of community engagement and the impact of giving back.Timestamped Breakdown:[00:01] - Meet Dale Carlsen: The Visionary Behind Sleep Train[01:20] - Challenging Industry Norms: The Warranty Revolution[03:19] - Empowering Employees: The Birth of the ESOP[05:18] - Cultivating Ownership: Building a Culture o

Uncover the hidden question that transforms how you connect with your passion and purpose.Kinsley embarked on a transformative journey through Catalonia, Spain, where he met Harvey, an exceptional guide who poses a life-changing question: "A que te dedicas?" This episode dives into cultural insights and personal reflections that redefine the meaning of work and dedication.Join Mark as he reflects on cycling through the breathtaking landscapes of Catalonia, where he and Tara experienced the rich culture and history of Spain. From awe-inspiring medieval villages to a heartfelt tea ceremony, Mark shares stories that highlight the profound question, "To what do you dedicate yourself?" This exploration not only enriched his understanding of purpose but also tied back to his work in the mattress industry, emphasizing the value of dedication in both personal and professional life.Timestamps:00:09 - The Power of "A Que Te Dedicas?" 05:20 - Cycling Through Catalonia: A Journey of Discover

How do you transform a crowd focused on funnel cakes and fun houses into a line of eager mattress buyers? This week on The FAM Podcast, host Mark Kinsley sits down with Jason Goodman, the head of business development for City Mattress, to discuss the art of selling at high-traffic events like state fairs and rodeos.Goodman shares how to sell outside traditional retail environments. Learn how to convert high foot traffic events into lucrative sales opportunities and discover the essential elements of successful business development.[00:01] - Introduction: Turning funnel cake crowds into customers[01:02] - Meet Jason Goodman: From Michigan to City Mattress[06:00] - The Event Selling Blueprint: Finding the right place, product, and people[09:47] - The Best Events for Selling: Why rodeos and state fairs work[13:19] - Sales Tactics: Quick qualifying and the art of the close[20:08] - Product Matters: The importance of differentiation[26:43] - Business Development Strategy: Identifying and solving the right problems

Discover how to 40X your productivity and revolutionize your business workflow with the power of AI!In this episode, Mark Kinsley reveals how to dramatically enhance your productivity using ChatGPT and generative AI, sharing insights from his teachings to mattress industry executives. Learn how AI is reshaping business operations, from idea generation to task automation, and why becoming a "prompt boss" is crucial for staying competitive. Dive into real-world examples and discover how you can leverage these tools to transform your workflow.Timestamps:00:01 - Introduction: 40X Your Productivity02:15 - Behind the Scenes with ChatGPT05:40 - AI in the Mattress Industry: A Case Study10:22 - From Toy to Tool: Mastering AI15:55 - Real-life Productivity Boost: ChatGPT in Action20:34 - The Role of Prompt Engineering25:47 - Future of AI: What to Expect30:12 - How to Start Your AI Journey35:00 - Closing Thoughts: Embracing AI in Business

Discover the secret sauce behind City Mattress, one of America's most esteemed family-owned retailers. Join host Mark Kinsley as he delves into the recipe for success with Jason Goodman, Head of Business Development at City Mattress. This episode uncovers the blend of tradition, innovation, and quality that defines their retail strategy.In this episode, we explore the unique business strategies that have propelled City Mattress to the forefront of the retail industry. From their proprietary PranaSleep mattresses to the cultural ethos driving their success, Jason Goodman shares insights on maintaining quality and passion over decades. Learn how City Mattress combines a family-centered approach with cutting-edge product development to achieve remarkable market presence.00:00 - Introduction to the City Mattress Secret Sauce01:16 - Jason Goodman: From Outsider to Insider02:14 - Jason's Journey in Retail and Return to Mattress Business04:37 - The Prana Sleep Factory: A Tour of Excellence06:13 - Prana Sleep's Uniqu

Get ready to dive into the unforgettable experience of Dream Camp 2025 at the iconic Hotel Emma!Join host Mark Kinsley and co-host Tara Kinsley as they take you through the transformative journey of Dream Camp 2025, hosted at the stunning Hotel Emma. This episode features highlights from the event, including insights from Hernani Alves, former president of Sleep Train, and the unforgettable guacamole competition.Discover how Dream Camp blends professional development with unique experiences to foster growth and connection. From the culture of accountability to the importance of hospitality, learn how these lessons can elevate both personal and professional life.00:00 - Welcome to Dream Camp 2025: A sneak peek into San Antonio's Hotel Emma.02:30 - The Evolution of Dream Camp: From mountain biking to professional development.06:45 - Hotel Emma's Impact: Why the setting was a game-changer for attendees.12:15 - Spotlight on Hernani Alves: Transforming accountability in business.19:50 - Culinary Competitio

Discover how Nate Cangemi transitioned from rock and roll to mattress mogul without selling his house!Join host Mark Kinsley as he sits down with Nate Cangemi, the dynamic frontman behind Golden Dreams Mattress and the official band of the Sleep Summit. Nate shares his journey from contemplating selling his house to launching a successful retail experience that redefines mattress shopping.Episode Summary: In this episode, Nate reveals how a pivotal mastermind session at Sleep Summit and the support of a thriving community helped him turn a dream into reality. Learn about the unique experiences he crafted at Golden Dreams Mattress and the invaluable lessons he gathered from industry experts. Whether you're a retail enthusiast or an entrepreneur at heart, Nate's story is sure to inspire.Timestamps:00:01 - Introduction to Nate Cangemi: The Rockstar Retailer00:45 - From Vision Boards to Reality: Nate's Motivation to Open a Store01:51 - The Hot Seat Experience: A Turning Point in Bentonville03:21 - The

What do fitness, franchising, and Super Bowl champions have to do with mattresses? Brad Taylor explains it all.Join Mark Kinsley as he welcomes Brad Taylor, VP of Franchise Development at Snooze Mattress Company. With a background in fitness and franchising, Brad brings a fresh perspective to the sleep industry. In this episode, you'll hear how he's helping Snooze scale nationally, why wellness is the future of sleep retail, and how NFL champions Kevin Minter and Andrew Adams became brand ambassadors.What You’ll Learn: Brad shares his playbook for awarding franchises (not selling them), why choosing the right location is crucial, and how Snooze is going beyond beds to promote holistic sleep health—including CPAP awareness, partner disturbance, and light exposure. Plus, get insider stories from Super Bowl events and tips for living a healthier life starting today.Timestamps: 00:00 – Meet Brad Taylor, former Snap Fitness exec turned mattress mogul 01:30 – How Matt Smith recruited Brad into Snooze 04:1