Dos Marcos

What happens when you give employees 25% of your company? Discover how Sleep Train soared 800%—and changed 1,600 lives in 4 years. Ever wondered if true ownership could transform a business? In this episode, Mark Kinsley sits down with Dale Carlsen, legendary founder of Sleep Train, who reveals how a daring decision—handing 25% ownership to employees—sparked an 800% surge in company value and created life-changing wealth for team members. If you’re a retailer, entrepreneur, or sleep industry pro who’s ever struggled with building a lasting culture, retaining talent, or finding your “why,” you’ll want to hear Dale’s inside stories. From the emotional moment managers learned they were the new owners, to the delivery driver who bought his mom a house in Mexico, Dale shares the secrets behind Sleep Train’s explosive growth and heart-centered mission. We also dig into why focusing on just one charity (Ticket to Dream) not only helped thousands of foster kids—but became a powerful business filter, driving loyalty a