Dos Marcos

Ever wondered how City Mattress sells higher-ticket beds and keeps customers raving? Discover the “secret sauce” that’s changing the mattress game.What really sets City Mattress apart from the crowd? In this episode, Mark Kinsley sits down with Jason Goodman, Head of Business Development at City Mattress, to reveal the “secret sauce” behind one of America’s most respected mattress retailers. Learn how a multi-generation family business consistently commands higher prices, keeps customers loyal, and builds a company culture that sales teams love.If you’ve ever struggled to keep margins up, train sales staff effectively, or differentiate your retail experience, you’ll get actionable insights straight from a brand with nearly 60 years of proven results. Jason shares how the Prana Sleep brand became their secret weapon—why owning the factory matters, how a written “retail cookbook” drives repeatable success, and the surprising importance of *love* in business.Whether you’re a sleep industry pro or a health-focuse