Engage With Story

Summary:In this episode of the Engage Video Marketing Podcast, we delve into the world of User-Generated Content (UGC) and its growing importance in video marketing strategies. Our guest, Melissa Laurie, founder of Oysterly—a leading social video agency—shares her expertise in creating impactful UGC for renowned brands like UPS, 3M, RMIT University, and Luxury Escapes.Melissa, recognized as a woman to watch in Asia and shortlisted for the Women Leading Tech Awards by Atlassian, discusses how her agency specialises in generating social videos that can be effectively reposted across all major social platforms, including Instagram, TikTok, Facebook, YouTube, and LinkedIn. She emphasises how this multi-platform approach maximises reach and engagement for brands.Chapters:[00:00:21] User Generated Content[00:04:25] Creating Oysterly Social Video Agency[00:08:52] Owned user-generated content.[00:14:01] Texture of social channels.[00:15:43] Control of brand visual style[00:19:42] Finding UGC creators[00:25:05] Compen