Engage With Story

Welcome back to the Engage Video Marketing Podcast. This is Episode 308, and I know it's been a while since our last episode. I've been busy focusing on my clients, launching my book, and growing my video business. But now, I'm back and committed to a regular weekly schedule of episodes, including solo shows, video strategy breakdowns, expert guest interviews, and more.In today's episode, I want to talk directly to you, the video business owner or aspiring video strategist. If you're feeling stuck in your business, this episode is for you. I'll be unpacking the three core reasons why most video business owners get stuck and, more importantly, what to do about it.Key Takeaways:Lack of Financial Mastery:Understanding the financial engine of your business is crucial for scaling.I shared a model with five core levers: leads, sales conversion rate, average dollar sale, repeat purchase rate, and profit margin.By focusing on these levers, you can stop guessing and start growing your business with confidence.Inconsis