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In this episode, Ben reflects on the year 2023 and helps listeners set plans in motion for a successful 2024 in their video businesses. He emphasises the importance of analysing financials and setting goals to achieve desired revenue and profit. Ben explains how to increase leads, conversion rates, average dollar sale, and the number of transactions to grow a business. He provides a step-by-step process for planning and identifies the ideal customers to target. Ben concludes by inviting listeners to join his Strategy Board program for support and guidance in achieving their goals.TakeawaysTake the time to analyse your financials and understand the levers you can pull to grow your business.Set specific revenue and profit goals for 2024 and plan measurable actions to achieve them.Identify your ideal customers based on what you enjoy doing, what you do best, and what is most profitable.Seek external support, such as joining a program or working with a coach, to help you reach your goals.If you found this episode

In this episode, Ben Amos explains why he has launched a brand new video podcast for his video production business. He discusses the changing landscape of podcast and video marketing, emphasising the importance of quality content over quantity. Ben also highlights the rise of both long-form and short-form content and the growing popularity of podcasting as a format. He shares his goals for the video podcast, which include building relationships with high-value business guests and establishing expertise and trust. Ben discusses the workflow and tools used for podcast production and the benefits of a seasonal approach to podcasting.TakeawaysQuality content is key in the changing landscape of podcast and video marketing.Both long-form and short-form content are on the rise, and platforms are favoring high-value content.Podcasting is a growing format, offering opportunities to cut through the competition.Building relationships, adding value, and establishing expertise are important goals for a video podcast.If yo

In this episode of the Engage Video Marketing Podcast, I had the opportunity to speak with Christy Poulos, the Global Partnerships Director of Genero. We discussed the changing landscape of video marketing and the relationship between agencies, content creators, and brands. Christy shared insights into how Genero is filling the gap in the market by connecting brands with a global network of professional creatives and providing opportunities for video producers to work with big brands. We also explored the importance of understanding social media platforms and creating content that is tailored to their specific requirements. Overall, it was a fascinating conversation that shed light on the future of video marketing and the role of creativity in this evolving industry.If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.comBen Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

Today in this episode of the podcast, we’ll be unpacking one of the common things that I often hear from early stage video strategists, particularly when they've established a reputation as a video producer. So if this is you, this is gonna be super valuable for you as well. The thing that I often hear time and time again is the idea that I've built my business around producing video content for clients. They come to me to make, to get the videos made that I've been known to make and in the style that I'm known to make them. And I understand the value of helping our clients develop a better strategy behind their content, better execute their content so that the content that I produce actually gets results. But they say to me, how do I transition the conversation with my clients to be more around strategy first rather than them just coming to me for video? Well, whatever that conversation looks like for you, I'm sure it's probably a conversation you've either had or you've experienced before or maybe you

Today's episode is going to be a little bit off the cuff because I wanted to jump in and share with you some exciting stuff that's happening in the world of Engage Video Marketing. If you've been in my audience for a while and you've consumed content, maybe you've been part of my Video Strategist Masterclass or my previous Online Video Strategy Blueprint Course, then I'm so glad that you're here for this episode because this episode is really for you guys. If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.comBen Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

In this episode of the Engage Video Marketing podcast, we’ll talk about the power of partnership as a powerful marketing strategy for your business with Therese Tarlinton.A little bit about Therese:When interesting companies want to expand their audience, increase their credibility, and make a bigger profit, they come to her.  Therese knows how to speak to brands to secure collaborations, contras, partnerships and sponsors, so they can grow.Early in her career, she convinced Jeep, Sesame Street and United Colors of Benetton to become licensing partners and manufactured under their brands, using the power of partnerships to create a global business.She wrote her first book SWAP! Marketing without money to help brands secure partnerships - sharing all her best secrets.  It’s proving pretty popular and has become an Amazon best seller, won three Gold Medals and was awarded the ABLE 2022 Book of the Year. If you found this episode of value I’d love for you to reach out and let me know on Instagram

In this episode of the Engage Video Marketing podcast, I'm going to share with you one of the most successful strategies that I've used over many years to generate countless leads for my video strategy business and hundreds of thousands of dollars of sales so that you can use this strategy too. If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.comBen Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

In this episode of the Engage Video Marketing Podcast, I am  joined by Chris Bogue to discuss the power of video in sales prospecting. Together, we explored how to create engaging and authentic videos that resonate with prospects, without coming across as pushy or salesy. Chris shares valuable insights on injecting personality into videos, as well as unique ways to use video in the prospecting process. If you're looking to enhance your sales strategies and build genuine connections, this episode is a must-listen.Chris Bogue coaches people to create mercifully short video content for business. He is the creator of the Complete Guide to Selling on Video, a digital course on video prospecting for sales. He is also a sketch comedy writer and host of Chris Sells His Soul on LinkedIn Live.If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.comBen Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marke

During the pandemic, many businesses faced challenges and had to find innovative ways to survive. One such business is Sticky Lollies, a small boutique candy shop in Sydney, Australia. When the pandemic hit and their brick-and-mortar store was forced to close, the owners, David and Lily, came up with a unique idea to keep their business afloat – live streaming their candy-making process.In this podcast, I invited the founder of Sticky Lollies, David King, and one of the key drivers of their video marketing, his daughter, Annabelle King, onto the show today to learn more about the video strategy they are implementing for their business.If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.comBen Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

In this episode of the Engage Video Marketing Podcast, I am joined by Kate Toon, an award-winning business mentor and digital marketing coach. Together, we'll discuss the fears and uncertainties that often hold businesses back from utilising video marketing. Kate shares her own experiences and the impact video has had on her thriving business. Kate also shares the importance of taking action and stepping outside of your comfort zone. Kate Toon is an award-winning business mentor and digital marketing coach. She’s a down to earth human on a mission to demystify the realities of running a successful online business. Her Stay Tooned group of companies include the Digital Marketing Collective, The Clever Copywriting School, and The Recipe for SEO Success. Kate’s helped more than 20,000 other businesses demystify digital marketing, grapple the Google Beast, and find their own version of success.Kate is a renowned speaker, podcaster and author, and was named Australia’s Most Influential Small Business Woman (2

Video production is an essential component of any video strategy, but it is important to guide and advise clients on when and how to use a video production company. The key is to align budgets and production approaches with the overall strategy. This can be achieved by following the inverse production quantity rule, which suggests that certain stages of the strategy require fewer videos but with a higher allocation of budget, while other stages require more videos but with a lower budget allocation.In this final episode of the seven-part series, we’ll discuss the importance of mastering the final element of video strategy which is Production.

Metrics inform video strategy moving forward by providing valuable insights and data that can guide decision-making and optimize the effectiveness of video content. In today's digital age, where video is a powerful tool for communication and marketing, it is crucial for businesses and organizations to have a strong video strategy in place. This strategy should not only focus on creating high-quality videos but also on analyzing and measuring the impact and success of these videos. In this episode, we dive deep into the world of metrics and how they play a crucial role in your video strategy.

Video optimisation for audience engagement is a crucial aspect of any successful video strategy. In order to reach the right audience and ensure that they engage with the content, it is important to understand and implement effective optimisation techniques.In this episode, we’ll dive deep into the fifth element of the video strategy and that is Optimisation

Distribution is a crucial element of an effective video strategy. It involves getting the content out on the right platforms in the right way. As a video strategist, it is important to understand the native nuances of different platforms where videos can be distributed, including social media platforms, web platforms, e-commerce platforms, and the entire digital landscape. By understanding the distribution platforms and how they work together, video strategists can guide their clients in investing their time, effort, attention, and money in the right places.

In this episode of the Engage Video Marketing Podcast, I will discuss the third element of the Video Strategist Toolkit Series, which is Content, and how it fits into the overall video strategy. I will emphasize the importance of understanding the target audience and the goals of the business before creating the content remembering that the focus is not on the production aspect of the content, but rather on how it can effectively engage the audience and serve the video strategy.Stay tuned for upcoming episodes where I will cover Distribution, Optimization, Metrics, and Production.

Breaking Down Video Strategy Goals: The Heartbeat of SuccessHey there, it’s Ben Amos here, back for another deep dive in our Video Strategists Toolkit Series. Today, we’re rolling into the second big element - Goals. If you missed the intro to this series in episode 276, it might be worth giving it a listen, but for now, let’s press on!

Diving Deeper into Video StrategyHey there! It’s Ben from the Engage Video Marketing Podcast. Thanks for dropping by. Today, I wanted to unpack a bit of what I shared in the recent episode – the fine line between video production and video strategy, and why understanding your audience is such a game-changer.

The Engage Video Marketing Podcast is back with a brand new refreshed and rebooted series from 16th September 2023...In this short bonus episode Ben will share more about what's coming and what's been going on behind the scenes.

How would you like to double, triple, quadruple the revenue in your business. Well my guest today did just that, mostly thanks to Reels.Austin Armstrong is a lifelong digital marketer, public speaker, host of the TikTok podcast BusinessTok, CEO of Socialty Pro, an organic SEO & Vertical Video marketing agency, and CEO of Syllaby, a brand new marketing tool that helps business owners create a social media content strategy in minutes. Austin has posted over 2500 videos on TikTok, tripling his own business's revenue and thousands more across his clients' accounts. Austin has leveraged his success on TikTok to gain millions of followers across every social media platform.In this episode we cover:A short intro to Austin and what fires him up right now.A brief intro about his agency Socialty Pro.His journey into short form video (reels) yourself.How he feels as he has exploded in reels.What platforms are working best and why.What led him into AI.What does Syllaby do.If you found this episode of value I’d love f

Have you ever wondered how to consistently create marketing content, develop a stronger professional network and generate a steady flow of ideal leads for your video marketing business, all at the same time?You have got to listen to what Armando has to share today.Armando Leduc is a rising star in the entertainment industry, known for his standout performances in Hollywood movies and tv shows. His natural talent and on-screen charisma have left a lasting impression on audiences.Armando's versatility as an actor has allowed him to take on a variety of roles, from action-packed thrillers to heartwarming dramas. He brings a level of authenticity and depth to every character he plays, no matter how big or small the role.But Armando's talents don't stop at acting. He's also a successful entrepreneur, having founded his own production company that's gained recognition for its fresh and innovative content.Despite his busy schedule, Armando never forgets his roots in New Orleans. He's a proud ambassador for the city'