Customer Equity Accelerator

On August 19, 2019 the Business Roundtable announced it had redefined the purpose of a corporation. For as long as there have been business degrees, the purpose of a corporation has been to maximize shareholder value. But now, the Business Roundtable has shifted that emphasis to customers, employees, vendors, community as well as shareholders. This week we dive into the meaning behind the statement.  Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!  Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Amanda Whyte who leads Hubspot’s global voice of customer program joins Allison Hartsoe in the Accelerator. One of the most important questions businesses are facing today is how do you collect customer feedback? What are you doing with that data? How are you taking action on it? How do you know what to prioritize? Amanda has wrestled with all of these questions. In this podcast she shares how she brought Hubspot through their voice of the customer journey to organize and prioritize customer feedback. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Kiri Masters, founder of Bobsled Marketing joins Allison Hartsoe in the Accelerator to discuss ways Amazon can be used as a more customer-centric retail strategy.  Amazon’s sales volume is highly attractive but how does the lack of customer data affect a retailer’s ability to grow? Are there strategies that can be employed to make use of this platform in a customer-centric way? There are, and Kiri Masters knows them. Hear her valuable Amazon insights on this week’s episode. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Alessandra Bruni, web content editor at the Chinese publication CIF News joins Allison Hartsoe in the Accelerator. With a unique perspective, Alessandra has reported on the evolution of retail in both the Asian and US markets. She’s watched the technology evolve behind the platforms to support the creation of retail shopping innovations such as drone delivery and live streaming purchases. Join us to hear a refreshing perspective on global retailing.    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!  Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Michael Allenson, co-founder of Xpedition joins Allison Hartsoe in the Accelerator to cover the quantification of customer experience. Michael began in the customer intelligence space years ago and has gradually watched the industry move from customer satisfaction to customer experience. Although the data behind customer experience continues to improve, many companies still struggle to improve. Michael believes collaboration and coordination across the enterprise is the root cause. Join us as we explore this week’s topic.  Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Doug Laney, former Gartner analyst, author of Infonomics and principal of data & analytics strategy at Caserta joins Allison Hartsoe in the Accelerator. When 9/11 happened it kicked off an unexpected crises as companies who lost all their data discovered that insurance firms believed it had no value. Although data meets the definition of an asset on many levels, traditional accounting and insurance firms do not see it this way. What can a corporation do to recognize and protect this truly valuable asset? Doug Laney has the answers.    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Aurelie Pols, a DPO or data protection officer at customer data platform mParticle joins Allison Hartsoe in the Accelerator. Aurelie is based in Europe at the forefront of privacy law-making and interpretation. In this episode she connects privacy and trust, including how GDPR and the California Privacy Protection Act are raising new questions around data governance, corporate transparency and a consumer’s right to be forgotten. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices

Some people believe that well-visualized data will tell you exactly what you need to know. But there are many more visual data disasters than we realize out there. This week Alberto Cairo shares several examples he has discovered from weather to politics where some people really like what they see – it’s just not what the data is actually saying. How can you avoid this kind of data disaster? What should you do to avoid becoming a victim of it?  This week learn the process Alberto Cairo uses to help others think clearly about data and what it should represent.  Please help me spread the word about Customer Centric analytics. Rate and review my podcast on iTunes and write to Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!  Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Rich Fox, VP of Analytics and Data Science at Apex Parks joins Allison Hartsoe in the Accelerator. Apex Parks Group, one of the largest entertainment center companies in the United States, operates amusement parks, water parks, and family entertainment centers. Like so many people who work in data science, Rich has varied background. In this episode he shared what he’s learned from the hospitality industry, ecommerce and more. Rich is a passionate advocate for customer lifetime value and the many ways it can be used within an organization. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Ambition Data, CEO Allison Hartsoe lists five questions modern marketers should be able to answer in the Accelerator. Although the digital sciences are new for marketers, modern marketers need to know how to think in customer data. From personally identifiable information to whether your agency should host your customer data, Allison fills in the gaps that many marketers have missed. In addition, to help companies trust their data and eventually do more for their customers, she throws in a free audit available at ambitiondata.com/freeaudit. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!  Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Allison Hartsoe summarizes and reviews the book, Naked Statistics by Charles Wheelan.  At the end of this podcast you should either feel like you’ve read the book or you should feel that you want to read more detail, perhaps in a specific part of the book. Either way, time-wise, you win. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!  Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Forbes contributor and regular keynote speaker, Steve Dennis, joins Allison Hartsoe in the Accelerator. Steve has witnessed first-hand the reimagination of retail from his former senior executive roles at Sears and Nieman Marcus.  Steve describes the combination of forces affecting modern retail from scarcity to the power of digital measurement to customer lifetime value. Steve breaks down what’s working for retailers who will success (and those who won’t). Steve believes, “Retail is not dead. Boring retail is dead.”    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Kathleen Maley, Sr. Director of Consumer and Digital Analytics at Key Bank joins Allison Hartsoe in the Accelerator. Through first-hand experience Kathleen wrestled with the analyst’s “data pulling” problem but then she found a better way. Her process turns a typical analysis on its head by asking the right questions both up front and once the data is in-hand.  A former teacher, Kathleen educated her team on this highly effective process and now she shares her discovery with you this week in the Accelerator. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Jim Sterne, founder of the Marketing Analytics Summit and author of Artificial Intelligence for Marketing: Practical Applications,joins Allison Hartsoe in the Accelerator. Jim discusses how todays marketing analytics evolved from web analytics and the implications that has for the introduction of Machine Learning. While the challenges remain the same: data is terrible, there are too many ad hoc questions, and it can be tough to get the message through, marketing analysis is evolving quickly.  Learn how analysis today is dramatically improved by machine learning, but ultimately not replaced.    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adch

This week Allison Hartsoe summarizes the Chief Analytics Officer conference in the Accelerator. The conference is a microcosm of companies in the Learn and Lead stages of Customer-Centric maturity curve. But as much as this conference is about data and analytics, the issues these companies wrestle with are inherently human. Hear Allison’s insights from the most compelling presentations at the event.    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Wharton Professor Peter Fader dives into customer loyalty in the Accelerator. Loyalty is an area riddled with multiple concepts colliding with each other but Professor Fader helps us sort it out. He cites a classic paper by Oliver which frames four flavors of loyalty: Affective loyalty (emotional love), action loyalty (things you do), cognitive loyalty (feature love) and conative loyalty (intent to buy). Our conversation then moves into the broader effect of satisfaction and switching costs on loyalty. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Mark Mahaney, Managing Director covering the Internet sector at RBC Capital Markets shared his thoughts on Amazon in the Accelerator. Mark opens the discussion with a brief overview of the four pillars of Amazon: First party retail marketplace, third party retail marketplace, AWS cloud, AMS advertising, and then he adds a fifth to cover the full spread of Amazon’s empire. Mark estimates about 25% of Amazon’s base are prime customers who shop more frequently, spend more and give higher customer satisfaction scores. This high-quality customer base alone may be the greatest reason to tap into Amazon’s Marketplace. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn,  iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or  ambitiondata.com. Thanks for listening! Tell a friend!  https://www.rbccm.com/GLDisc

How should you set up a testing program and ensure it gets off to a good start? It’s more complicated than you might think. This week Loren Hadley, VP of Customer Optimization at Ambition Data, joins Allison Hartsoe in the Accelerator to discuss just that. Loren shares his stories running optimization strategy for one of the largest consumer brands out there. He believes whether your test is a success or a failure, there’s always something to be learned. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!  Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Megan Kohout, VP of Ecommerce and Customer Analytics at fashion brand Kendra Scott joins Allison Hartsoe in the Accelerator. Megan shares her experiences learning to communicate the value of data to her colleagues. It wasn’t always successful but over time she learned how to present solutions that would gently call out preconceived notions while encouraging action. As a result, her internal credibility soared. Now she shares her insights with you.    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!  Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Diane Le, the director of digital marketing at Coffee Bean and Tea Leaf joins Allison Hartsoe in the Accelerator. Diane relates how her love of technology and love of people have come together to deepen the customer experience at Coffee Bean and Tea Leaf. The result is an emotionally engaging loyalty program that goes well beyond the discount coupon.      Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!  Learn more about your ad choices. Visit megaphone.fm/adchoices