Customer Equity Accelerator

This week Kathleen Maley, Sr. Director of Consumer and Digital Analytics at Key Bank joins Allison Hartsoe in the Accelerator. Through first-hand experience Kathleen wrestled with the analyst’s “data pulling” problem but then she found a better way. Her process turns a typical analysis on its head by asking the right questions both up front and once the data is in-hand.  A former teacher, Kathleen educated her team on this highly effective process and now she shares her discovery with you this week in the Accelerator. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices