Customer Equity Accelerator

How should you set up a testing program and ensure it gets off to a good start? It’s more complicated than you might think. This week Loren Hadley, VP of Customer Optimization at Ambition Data, joins Allison Hartsoe in the Accelerator to discuss just that. Loren shares his stories running optimization strategy for one of the largest consumer brands out there. He believes whether your test is a success or a failure, there’s always something to be learned. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!  Learn more about your ad choices. Visit megaphone.fm/adchoices