Customer Equity Accelerator

This week Doug Laney, former Gartner analyst, author of Infonomics and principal of data & analytics strategy at Caserta joins Allison Hartsoe in the Accelerator. When 9/11 happened it kicked off an unexpected crises as companies who lost all their data discovered that insurance firms believed it had no value. Although data meets the definition of an asset on many levels, traditional accounting and insurance firms do not see it this way. What can a corporation do to recognize and protect this truly valuable asset? Doug Laney has the answers.    Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about your ad choices. Visit megaphone.fm/adchoices