Customer Equity Accelerator

The final stages of the customer centricity maturity curve are where hard work starts to bear fruit. Key traits for the final stages: Innovation, Operationalization, and Integration. Every team member has access to information and tools needed to move tactically in alignment on company goals. Customer data has become the company’s competitive advantage, and people are measured by their impact to the organization. Soundtrack: Kevin MacLeod - Tech Live  Learn more about your ad choices. Visit megaphone.fm/adchoices

What does digital maturity look like? In this episode, host Allison Hartsoe talks about department alignment and analytic leadership: key traits and exit criteria for each stage, plus insight into the Pit of Technology Despair. These are the stages where all of the data preparation and organizational alignment start to pay off: data is interlocked, goals are aligned across all departments, and the entire company has embraced a customer centric attitude. The organization is running at the speed of the customer, and customer equity accelerated bears financial fruit. Who should listen: Chief analytics officers, C-suite, Marketing, Analytics, Digital Transformation, Customer Transformation, Data Insights, Customer Experience, eCommerce, Digital Marketing, and Customer Satisfaction professionals. Key Concepts: CAO leadership, data keys and data interlocking, customer voice, customer lifetime value, descriptive vs. predictive value, running at the speed of the customer, customer centricity, customer equity. Learn

If you want to build customer equity, follow the steps to progress through the digital maturity curve. In this episode, host Allison Hartsoe goes in depth on the key traits of first two stages, plus the Pit of Reporting Despair (the real budget-buster in many organizations). She identifies critical blockers that prevent you from moving on, the exit criteria for each stage, and actions that individuals must take.  Learn more about your ad choices. Visit megaphone.fm/adchoices

If you want to get in the game of customer equity acceleration, you need the right foundation. Host Allison Hartsoe talks with Loren Hadley, the VP of Customer Journey and Optimization at Ambition Data, to learn how companies can connect the dots to leverage their digital customer data. They talk tools, including for data connection and data visualization, and the pain of setting digital data projects up wrong. And they share the ROI when you finally start to gain customer insights from your data.   Learn more about your ad choices. Visit megaphone.fm/adchoices

Digital maturity = customer centric maturity. It's all about the customer experience, and you need to know where you are on the maturity curve to build revenue and great customers. Host Allison Hartsoe explains how tracking your position on the customer-centric lifecycle can help you build revenue and customer equity.  Key Concepts: customer equity, CLV / CLTV, customer centricity, customer digital data, customer equity metrics Soundtrack: Kevin MacLeod - Tech Live Learn more about your ad choices. Visit megaphone.fm/adchoices

Host Allison Hartsoe explains the concept of Customer Centricity and how it relates to Customer Equity. She walks us through the six stages of Digital Maturity, and explains how companies can use their digital data to build revenue and market strength.  Soundtrack: Kevin MacLeod- Tech Live Learn more about your ad choices. Visit megaphone.fm/adchoices