Reputation Revolution - Diy Personal Branding For Aspiring Thought Leaders

Vanessa Wiltshire is the founder and Director of Spark Rural, a regional communications and community engagement agency that services government and business. In 2016, Vanessa walked away from corporate life in the city and moved to Heathcote in country Victoria. The following year, after witnessing a rural road fatality, she started to think more about life and her place in the world. Treechange advocate Today, Vanessa is a passionate treechange advocate. She writes, speaks, consults and facilitates workshops, all with a focus on using storytelling to help strengthen businesses and communities in regional and rural areas of Victoria, Australia.  Meanwhile, Vanessa continues to build her micro-media platform. At the heart of this is an email newsletter dispatched weekly to a growing audience hungry for information about business and lifestyle opportunities in the country. Tree Changer Magazine She is also writing a book, and is preparing to publish Tree Changer Magazine: "a fresh and revealing read abo

Business coach and marketing consultant, Anne Miles, is a big believer in taking a stance on issues that affect the industry in which she operates. Anne is the founder of International Creative Services, an Australian production house for marketing and advertising. She regularly publishes thought-provoking articles on a range of topics relevant to her industry, including ageism, gender equality, diversity and anonymous blogging, as well as issues associated with outdated business models used by ad agencies. Anne is not being controversial for controversy's sake, but rather, she is guided by her personal philosophy and values. "When I started to feel ... things weren't right, I put my hand up and said it."  It's this a stance that has made the Australian marketing industry sit up and take notice of Anne. LinkedIn articles Anne has built a solid body of content, the bulk of which has been a series of articles on her LinkedIn page. One such article, titled 'The Ad Agency Model Is Broken - Here's Why', sp

Mark Masters owns a UK-based content marketing agency, has published a book, produces a podcast, delivers a popular weekly e-newsletter, speaks at major industry conferences, runs regular networking and educational events, and now has a solid conference to his name featuring key players from the global content marketing scene. How has he done this? By laying a solid foundation from which he has built genuine influence and loyalty.  Mark is big on ownership, trust and community. He helps people take ownership of media spaces to grow their audience. When you have one word you stand for, he says, it becomes easier for others to associate with you.

Several years back Adam Jacoby called upon his considerable experience as a seasoned entrepreneur to kick-start the democratic movement that is MiVote. As founder and chief steward of MiVote, Adam is responsible for spearheading positive word-of-mouth for the movement and articulating the concept via social media, traditional media and the stage. In this open and frank interview with Trevor Young, Adam explains how MiVote uses online and offline communications tactics to build visibility and influence across the globe, and how he manages his personal brand on social media versus the brand that is MiVote. While Adam has spoken at Davos and met with heads of state, it wasn't all that long ago that MiVote kicked off publicly in humble surroundings - a coffee morning event at a well-known South Melbourne cafe that attracted just five people. Tune in to find out how Adam and the team have managed to come so far in such a short space of time? Check out MiVote here - http://mivote.org.au/

'The PR Warrior' Trevor Young is back with the first new episode in * cough, cough * two years!  In this brief episode, Trevor explains why he took a 'gap year' from the podcast, and updates us on what to expect in coming episodes, including details of the guests appearing on the next three shows. New intro, new podcast cover - same ol' Trevor! It's as if he never went away :) Lots of great guest interviews coming up - stay tuned! PUBLISHED BY DIGITAL CITIZEN.

Natasa Denman is known as the 'Ultimate 48-Hour Author'. After publishing her fifth book early in 2015, she now mentors entrepreneurs, business owners and professional experts to become published authors and authorities in their field of endeavour. Natasa, who studied psychology before moving into the optical industry, has developed the 'Ultimate 48 Hour Author Blueprint', which helps busy professionals to get their book completed within just 48 hours; her program is popular with aspiring thought leaders who are looking to influence their market and explode their credibility and public standing. In this episode of Reputation Revolution, Natasa discusses why it's important for aspiring thought leaders to have a book under their belt; why book writing is not about perfection but progress, and why she gets her students to sell their book before 'putting pen to paper'. She also provides examples of professional experts-turned-authors she has helped through her '48-Hour' program. A book is a licence for confi

As a qualified professional in education and curriculum design, Sarah Cordiner's passion is helping individuals and businesses to create their own engaging, transformational and profitable training courses. Sarah is a best-selling author, qualified trainer, professional speaker and respected consultant in ‘edupreneurship’, workforce development, curriculum development, instructional design, education and training, online learning and virtual reality education. In this episode of Reputation Revolution, Sarah discusses how the online education revolution that is upon us provides massive opportunities for professional experts and aspiring thought leaders,  Sarah explains how she built her personal brand through public speaking, and how 'Brand Sarah' now operates alongside her four-year-old education services business, Main Training. Sarah shares how her business came crashing down several years back when the Australian Government unexpectedly pulled funding from vocational training; this became the catalyst

Suzanne Nguyen - aka 'String Story' - is a curious geek of the future. Her schtick is 'connecting dots'; she's a digital storyteller, interactive broadcaster, technology educator and emerging thought leader around video-live streaming and Snapchat in particular.  Suzanne first made a name for herself using the video live-streaming app Meerkat, where she built a following of 40,000; Meerkat has since ditched the live-streaming model, but Suzanne was quick to realise the potential of Snapchat and has since grown her presence considerably on that platform. Suzanne describes Snapchat as "an interactive TV in your pocket". In this episode of Reputation Revolution, Suzanne explains how Snapchat works and why it's such a powerful medium for professional experts; she also provides tips and tactics on how to more effectively build your personal presence on the platform.  However, while Snapchat dominates the conversation, Suzanne - who consults to brands and runs workshops - also discusses the importance of being

Tim Hughes is a recognised global pioneer and innovator in the social selling space; he is a speaker, blogger, and author of the book 'Social Selling: Techniques to Influence Buyers and Changemakers'. Tim is also a perfect example of how a professional expert should use Twitter to build connections, relationships, marketplace visibility and influence. With a following of 154,000 on Twitter and close to 7000 on LinkedIn, he is a huge advocate for the power of social media to build personal brand awareness and reputation. Tim has been listed in the top 50 UK marketing and advertising Klout influencers on social media, ranked first on Onalytca's Social Selling Top 100 Influencers and Brands 2016 list, and is one of the Forbes Top 100 Social Sellers. In this episode, Tim discusses how to use social media to build one's profile and professional reputation. He chats about the importance of generating social proof for your personal brand, being known for one thing, and why authors need to build a platform before

Andrew O'Brien is a sought-after speaker, author, facilitator, executive adviser and consultant. In 2008, Andrew and his wife Sue became known as the “Couple on the Run” when, side by side, they ran eight marathons in eight countries in eight weeks together. They live by the philosophy that by harnessing the principles of exercising with a partner and applying this to other areas of our everyday lives, we can achieve more. Andrew and Sue's IP is a canny mix of health and fitness, together with teamwork and organisational leadership; this has allowed them to stand out on a world stage and build a movement of like-minded people who are advocates of their philosophy and way they go about things. Through 'Partnerunning', Andrew and Sue are committed to helping people build "great relationships for success in the long run"; they do this through writing (they have one book out and other on the way), a podcast that at its peak attracted some 35,000 downloads a month globally, media interviews and live appearances

Ben Motteram aka the 'CXpert' has over 20 years' experience focussing on the acquisition and retention of customers in highly competitive industries; he helps businesses consistently deliver a level of service that surpasses expectations. In this chat with Trevor Young, Ben explains how he has spent the past couple of years building a strategic professional platform that in turn has led to industry recognition and business opportunities. Ben discusses how he named his business based on the availability of a Twitter handle (@CXpert) and how his blog has become a shopfront for his consulting business. He also discusses why Twitter and LinkedIn are important avenues for business development. Later in the interview Ben reveals his involvement with a prominent Australian rules fantasy football website that attracts between 3000 and 4000 hits per day!    

How do you go about building your personal brand influence in one of the toughest markets (LA) of one of the toughest professional industries (real estate) going?  How do you break through, get noticed and, importantly, how can you elevate yourself to the position of influencer in an industry that has a more than its fair share of experts (real or self-proclaimed). The answer is social media. Wes Pinkston is an entrepreneur focusing on building and executing digital strategies. Most recently he was the co-creator of “The Broke Agent" blog which quickly became one of the top websites in the industry with over 100,000 unique visitors per month. Wes is a leading social media and digital marketing consultant for real estate agents and brokers. He was recently named a Swanepoel Top 20 Social Media Influencer in Real Estate and is an Inman News Contributor and Ambassador. In this chat with the PR Warrior Trevor Young, Wes explains how he uses social media to build influence in LA real estate circles. They dis

Over the past ten years, Beth Powell has become the go-to person for clear explanations about how to use digital marketing to grow businesses. Beth started out with an online business 16 years ago and through trial and error learnt how to market that business online. It's still going strong. She regularly travels around the country speaking to large groups and running workshops about digital marketing. Beth has helped thousands of business owners and marketers to take charge of their online marketing challenges. In this episode of Reputation Revolution, Beth walks us through her R.A.C.E. digital marketing formula: Reach > Act > Convert > Engage - and touches on a range of topics including SEO, landing pages, content and Facebook advertising.

Michelle Falzon is the founder of We Are Content, a specialty content marketing consultancy that delivers strategic, content-centric digital conversion funnels for thought leaders such as speakers, authors, consultants and coaches as well as for business owners looking to position themselves as experts in their industries. Michelle’s marketing campaigns and strategies have involved the sending of well in excess of 100 million emails and the production of more than 100 digital marketing funnels, attracting more than 50,000 people to live events and tens of thousands more into webinars, ebook signups and online courses, generating more than $40 million in revenue, for a variety of industries from IT, finance and property through to personal development, management consulting, hospitality and more. In this episode of Reputation Revolution, Michelle debunks the myth that email is passé; indeed, she provides a compelling argument why email should form the centrepiece of a thought leader's business marketing effo

Nicole Holland is the founder of the Business Building Rockstar Summit, which introduces service-based entrepreneurs to powerful marketing strategies and actionable steps that can help them get their message out in a BIG way.   Nicole, who is also a podcaster, introduces the concept of the virtual summit and explains her philosophy of providing value and developing relationships when organising one, and why it is important to have a long-term plan if you're going to go down this path. Make your summit about the audience, Nicole says.

Trevor Young aka The PR Warrior discusses the 'propulsion' phase of how professional experts and aspiring thought leaders can fast-track their presence in the marketplace. Following on from last week's program execution session (episode 106) and the planning episode before it (105), Trevor walks us through a number of activities that can be undertaken to put a rocket under your personal brand, including paid media, book publishing and public speaking. As well he iterates the importance of tracking the progress of your marketing efforts to see what's working and what's not, so you can fine-tune things as you go.

Trevor Young aka The PR Warrior discusses the program execution aspect of how professional experts and aspiring thought leaders can build omnipresence for their personal brand in the marketplace using a combination of owned, earned and social media. Following on from last week's planning session (episode 105), Trevor walks us through the importance of developing a pipeline of content, using a quarterly editorial calendar as a guide. He talks about building a presence on social media through active personal participation; the focus on building relationships with key journalists and bloggers; the need to plug into our 'clusters of influence'; and the importance of always having a finger on the pulse of your thought leadership marketing activities, and why monitoring, reviewing and evaluating progress is critical for the long-term improvement and success of your Omnipresence program.

Trevor Young aka The PR Warrior discusses the planning aspect for how professional experts and aspiring thought leaders can build omnipresence in the marketplace. In this intensive session, Trevor outlines the core planning elements, including understanding your purpose; the need to probe for deeper insights; positioning your personal brand and what that entails; who are the people you're trying to reach and communicate with; the package of content that will set you on your way; what your communications platform will look like; the process to make things happen, including the tools and resources required; and finally, what performance measures are you going to put in to place to evaluate your progress over the journey.

Jordana Borensztajn is a keynote speaker, social media trainer, creative content consultant, humourist and author of the new book, Capture My Attention: How to Stand Out Online with Creative Content. In this episode, Jordana chats about the importance of using creativity to differentiate your personal brand in the marketplace, and why taking a creative risk is critical if you want to cut through the noise and capture people's attention with your story and your message. Jordana outlines her cornerstones of creativity - imagination, passion, persistence and courage - and provides a number of examples of top creative thought leaders who are thinking and doing things differently, and resonating with an audience as a result. Connect with Jordana on Twitter @JordanaOz, or visit her website www.jordanab.com.au. Jordana's book 'Capture My Attention' is your complete guide to creating online content that will attract attention and make you stand out from your competitors. You can find details on where to buy it he

Author and blogger Kerri Sackville has built a loyal and engaged following on social media, particularly Facebook. While many individuals ('personal brands') despair over the ever-diminishing organic reach of their Facebook Brand Pages, Kerri's Facebook updates consistently generate considerable engagement (likes, comments, shares etc), while her quirky short videos attract up to 5000 views (not bad considering her Facebook page has under 5000 'likes'). In this chat with Trevor Young, Kerri discusses the importance of genuinely loving your audience, having a strong opinion, showing your personality on social media, and why being true to yourself when it comes to creating content is critical in building a loyal audience.