Reputation Revolution - Diy Personal Branding For Aspiring Thought Leaders

Mary Henderson is a personal branding specialist based in Melbourne, Australia. She helps coaches, consultants, business owners and corporate executives define their personal brand and convert their expertise into a business solution that solves a complex problem. In this wide-ranging chat with Trevor Young, Mary  Building a personal brand that can be commercialisedContent is not IP; it needs to be turned into a methodologyThe importance of mastering one craft to position ourselves as an authority in that particular spaceWhy you need to understand your 'end-goal'Having an agile mindset is "absolutely critical"Content is king, "but volume content is a whole new level" Mary's LinkedIn video strategy Mary also unpacks her LinkedIn content strategy, which is really starting to pay dividends for her profile and her business. Video is her go-to media format, and she breaks them down into themed series She started with daily videos: "The engagement has been fantastic ... some posts reach 5000 views, ten, twen